Using AdWords to Grow Your Business
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Presentation for Chisholm & Harper - using Google AdWords to grow your business. A step by step guide to the basics of AdWords
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Using AdWords to Grow Your Business
- 1. Mike Rhodes
- 4. Traffic
- 7. 90%
- 9. Relevance
- 11. Case Study
- 14. Opportunity
- 17. Strategy
- 19. Structure
- 21. Campaign
- 22. Campaign Budget Geography Network
- 23. Campaign Budget Geography Network $100/day Melbourne Google
- 25. AdGroup Keyword 1 Keyword 2 Keyword 3 Keyword 4 Headline Description (benefit) Description (feature) YourWebsite.com.au
- 26. Floor Tiles Floor Tiles Buy Floor Tiles Purchase Floor Tiles Floor Tiles Online Cheap Floor Tiles Cheap Floor Tiles Huge Range of Floor Tiles at Great Prices! NationalTiles.com.au
- 27. 4 5 6 1 2 3 Headline 4 Description (benefit) Description (feature) YourWebsite.com.au Keyword 6 Keyword 7 Keyword 8 Headline 5 Description (benefit) Description (feature) YourWebsite.com.au Keyword 9 Keyword 10 Keyword 11 Keyword 12 Headline 6 Description (benefit) Description (feature) YourWebsite.com.au Keyword 13 Keyword 14 Headline 1 Description (benefit) Description (feature) YourWebsite.com.au Keyword 1 Keyword 2 Keyword 3 Headline 2 Description (benefit) Description (feature) YourWebsite.com.au Keyword 4 Headline 3 Description (benefit) Description (feature) YourWebsite.com.au Keyword 5
- 28. Keywords
- 33. Keywords : Goal
- 34. Brainstorm Free tools Paid tools Competitors Amazon Amazon Amazon Amazon Amazon
- 35. Find Your AdGroups (themes)
- 37. Start with 1 Theme/Bucket
- 39. Each Theme is an AdGroup
- 43. Ads
- 45. Ad Copy : Principle
- 46. Ad Copy : Goal
- 47. Ad = Attraction Device
- 48. Clear Call to Action (book now, buy online, free trial)
- 62. Setup
- 68. Choose a sensible name
- 74. Network Location
- 75. Google Search + Desktop
- 76. Auto Bidding (just say no)
- 77. Manual Bidding
- 78. Set Your Budget
- 80. Managing
- 88. Reporting
- 96. Mistakes
- 99. Now Put it all together
- 101. Thanks!
- 106. Distribution
- 107. Goal? Who is Ideal Reader? What want them to do? Available resources? Now, build it & create sharable content! create sharable content! create sharable content! create sharable content! create sharable content! create sharable content! create sharable content!
- 108. Targeted Ads
Notes de l'éditeur
- 2 ways to improve rankings
- Either way - it’s all about relevance
- Not just about generating inexpensive leads & sales... Lots more to it that most people don't realise...
- Either way - it’s all about relevance
- Case study
- So what was the opportunity? How can we make more money for Seb?
- Get inside their head. All starts with knowing what your ideal customer looks like.
- All about links
- All about links
- One major use as marketers - is facebook ppc
- Little ads on the right of every FB page
- The main benefit here is not the geographic (can do that with google), but target ages & likes - examples... & FB tells you how many people fit that profile (maybe run a CPM campaign)