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SEO is a continuous and lengthy process. Here's a quick checklist for professional SEO practitioners, as well as those who are seeking to implement SEO for their business. This checklist will help you ensure that you have all the basic bases covered.
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5. Title Details
Google only displays the first 66 or
so characters (with spaces), hence
the title must be less than 65
characters
Your keyword phrases/
keywords is placed in the
title tag
6. Keyword Details
• Use a good keyword suggestion tool ( Google Tool) to find
relevant & high quality keywords for your website/ blog
• Compare Keywords to know which offer maximum potential.
You can use free Tools like Google Insights
• Home page should be used to target most important
keywords
7. Keyword Details
• Find keyword synonyms, and inter-spread them with main
Keyword
• Keyword placement should be close the beginning of the page
title
• Keyword Density between 3% to 5%
• Incorporate 1-2 Keywords per page
8. Header Details
Only one H1 Header per page
Most important Keywords
placed in H1 tag
Use (H2-H6) for sub-
headers
Incorporate other Keywords
in sub-header H2-H6
9. Content Details
• Keywords are emphasized using Bold / Italic / Underline
• Content is unique, fresh, helpful, constructive & relevant
• Important keywords are placed close to title and also around
hyperlinked text
• All the content has been thoroughly proof-read for typos and
content mistakes before making it live
11. Contact details of company (in case of website)/
blogger (in case of blog) have been clearly provided
Content size
between 300-500
words
Website/blog is
regularly updated
with fresh content
12. Images Details
Images are optimized for faster
loading
Each image has caption
Images are used judiciously to
create interest in content
ALT tag has been used for
all images
13. Meta Details
• Use main keywords in meta tag
• Meta tag not more than 100 characters
• Do not input sundry details like company name in meta tag
• Good meta description is in place, short and meaningful
• Meta description tag is unique for every page
14. Navigation Details
Navigation of Blog/Website is: Good, easy to do and well
organized
Ensure navigation menu
Text based navigation is used incorporates keywords
15. Site- Map Details
• Keywords are used in File name
• Hyphen (-) is used to differentiate words in File Name
• A valid robot.txt file is in place
• HTML site map for crawler and user had been created
• XML site map for Google crawler is in place
• HTML & XML have been validated
• Site map has been submitted to Google, Yahoo, Bing and Ask
16. Linkage Details
Keyword used in Anchor
text
Outbound link no more
than 10 per page
In case of website, links to Deep linking
other pages are present on done to related
each page articles
18. Technical Details
• Use 301 redirection to redirect to chosen Domain
• Keep a lookout for broken links and fix them ASAP
• Page loading time is kept down to minimum
• URL is keyword rich, subpage URL too contains keywords
• Ensure coding is error free
• Webpage free of any syntax error
• Web page size below 150K
20. The No List
• No Flash is used, in case essential keep it down to
minimum
• No hidden text or hidden links
• No copying same content on multi page
• No ‘Cloaking’ is done
21. The No List
• No stuffing keywords in Tags/ Content
• No spamming, content, or Tags
• No copying content from other website
• No dealing with banned or poison
keywords / websites
23. On - Page
• Keep track of your competitors; check their XML & HTML map,
meta tag and so on
• Blog submitted to Blog Directories & RSS Feed Directories
• Well informed and relevant comments posted in
High PageRank Blogs
• Website submitted to all major Search Engines
24. On - Page
Blog is in
Local business profile created for place, and
business on Google, Yahoo & maintained
Bing
25. Shashank Gupta
Owner & Founder Web SEO Services
Twitter: @shashankscg
Blog: www.webseoservices/blog
Facebook: www.facebook.com/shashankscg
Email: info@webseoservices.in
Website: www.webseoservices.in