20130123 logistiek 12.15 asendia manuel bonnin
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20130123 logistiek 12.15 asendia manuel bonnin
- 1. Staying at home is not an option Agenda 1. The Distance Selling / e-Commerce market in Europe 2. Cross border opportunities in Europe 3. Drivers and barriers / customers requirements 4. Opportunities in Switzerland and France 5. Focus on the French market 6. Asendia network The world is your address WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 2. The Distance Selling/E-Commerce market in Europe market definition - the distance selling industry 1 2 3 4 5 6 DISTANCE SELLING Mailings / Online (e-shop) Mobile T-Commerce Direct selling Catalogues e-Commerce Business to Consumer Business to Business Consumer’s perspective - any order made in an e-shop Domestic Cross Border from a non domestic retailer. Integrates both channels and provides the most competitive delivery option depending B2C Mail B2C Parcel on weight and/or value WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 3. Global E-Commerce is growing rapidly Europe is the largest market 1 2 3 4 5 6 Source: EMOTA/IMRG 2012 WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 4. European E-Commerce revenue by country in 2012 three main markets UK, France, Germany (€ Bn) 1 2 3 4 5 6 Eastern Europe, 15 Other, 12 Italy, 10 Russia, 10 Spain, 11 UK, 90 Benelux, 15 Austria/ Switzerland; 17 France, 46 Scandinavia, 29 Germany, 45 Source: EMOTA, 2012 WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 5. Top 50 e-Merchants in 2011 only 4 countries represented in the top 20 1 2 3 4 5 6 Online revenue (growth) Average cart Conversion Online revenue (growth) Average cart Conversion Ranking Country Ranking Country in m€ value rate in m€ value rate 1 Amazon USA 12,917 (+38.00%) 90 € 6.30% 26 The Carphone Warehouse UK 569 (+21.83%) 125 € 1.50% 2 Otto Group Germany 4,800 (+25.13%) 178 € 2.80% 27 Weltbild Publishing Group Germany 545 (+17.82%) 120 € 2.50% 28 Migros-Genossenschafts 3 Tesco Stores UK 4,219 (+10.96%) 150 € 10.00% Switzerland 539 (+1.81%) 139 € 3.17% Bund 4 Staples USA 2,790 (+2.20%) 430 € 9.50% 29 Play.com UK 530 (+10.42%) 50 € 8.50% 5 PPR France 2,780 (+20.87%) 88 € 2.10% 30 Komplett Norway 526 (+1.08%) 200 € 2.27% 6 Home Retail Group UK 2,570 (+18.33%) 250 € 2.00% 31 Darty.com France 518 (+15.88%) 340 € 2.30% 7 Shop Direct Group UK 1,630 (+8.87%) 90 € 3.00% 32 Medion Germany 515 (+25.61%) 550 € 1.90% 8 Apple USA 1,360 (+28.00%) 85 € 1.10% 33 Conrad Holding Germany 500 (+3.09%) 150 € 5.50% 9 Cdiscount France 1,348 (+14.24%) 110 € 4.30% 34 Baur Versand Germany 499 (+59.52%) 100 € 2.50% 10 3 Suisses France 1,300 (+10.17%) 150 € 3.20% 35 Wehkamp Netherlands 488 (+10.66%) 250 € 2.90% 11 Sainsburys UK 1,207 (+20.48%) 106 € 15.00% 36 Delticom Germany 480 (+14.039%) 265 € 1.49% 12 Dixons Stores Group UK 1,017 (-8.52%) 300 € 2.00% 37 Kingfisher UK 466 (+27.04%) 145 € 1.65% 13 Carrefour France 990 (+3.13%) 110 € 2.85% 38 K-Mail Order Germany 432 (+15.20%) 90 € 2.00% 14 Vente Privée France 941 (+27.16%) 85 € 2.00% 39 ASOS UK 410 (+27.75%) 95 € 2.40% 15 Next UK 928 (+38.51%) 130 € 2.70% 40 E.Leclerc France 405 (+0.37%) 100 € 2.20% 16 John Lewis UK 905 (+26.85%) 120 € 5.70% 41 Metro Group Germany 402 (+236.40%) 170 € 1.80% 17 ASDA UK 859 (+9.54%) 85 € 8.50% 42 Privalia Spain 400 (+137.83%) 50 € 0.50% 18 Neckermann Grupper Germany 799 (+10.00%) 140 € 2.80% 43 GetGoodGermanys.de Germany 400 (+33.33%) 160 € 2.40% 19 Marks & Spencer UK 789 (+11.56%) 100 € 4.30% 44 Musikhaus Thomann Germany 390 (+6.85%) 100 € 2.40% 20 Comet Group UK 785 (+17.09%) 195 € 2.04% 45 Findel UK 386 (-2.59%) 110 € 2.15% 21 Ocado UK 776 (+16.60%) 120 € 9.00% 46 Hewlett-Packard USA 381 (+5.54%) 750 € 0.20% 22 MediaShopping.it Ita 740 (+8.82%) 400 € 3.00% 47 N Brown Group UK 380 (+18.12%) 110 € 6.00% 23 eBuyer UK UK 724 (+27.53%) 300 € 2.00% 48 Bol.com Netherlands 376 (+18.24%) 110 € 2.35% 24 Dell USA 719 (+0.84%) 640 € 1.00% 49 Cyberport Germany 364 (+34.97%) 340 € 2.00% 25 Misco UK 688 (+9.03%) 430 € 3.40% 50 LVMH France 359 (+19.67%) 480 € 1.80% WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 6. E-Commerce growth by country in 2012 two digits figures everywhere ! 1 2 3 4 5 6 30% 27% 27% 25% 22% 20% 19% Average 20% 18% European 14% 14% growth 15% 12% 10% 5% 0% Source: EMOTA, 2012 WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 7. Cross-border opportunities in Europe % of retailers selling in at least one other EU country 1 2 3 4 5 6 61% of transactions failed because traders refused to serve the consumers country (EC survey – 2010) Source: TNS, Flash Eurobarometer 331, 2012 WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 8. Cross-border opportunities in Europe % of consumers buying online from another country 1 2 3 4 5 6 25% 40% of European customers purchase on line, only 10% 20% make their purchase from another country (EC survey – 2010) 15% EU average 10% 2011 5% 0% Source: Eurostat 2011 WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 9. Cross-border opportunities in Europe continued growth potential 1 2 3 4 5 6 % of individuals who have never used the internet, 2011 Source: Emota WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 10. Challenges - Europe cultural and legislative 1 2 3 4 5 6 ◙ 27 countries in the European Union ◙ Own customs and tax authorities ◙ 23 official languages ◙ Plus Norway and Switzerland ◙ One single currency (Euro) & other currencies (GBP, SEK, NOK, CHF) ◙ A single EU customs territory with ‘no borders’, but…separate tax rules and regulations WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 11. Drivers and barriers reasons for/against cross border shopping 1 2 3 4 5 6 Main drivers for cross-border Main barriers for cross-border on-line shopping on-line shopping 1. Price 1.No need lower prices, compare prices, better price due to Can find everything I need in my own country lower taxes and exchange rates 2. Exclusive products 2. Lack of trust Not sold in own country Quality of goods, not confident in receiving goods, warranty 3. Wider range of products 3. Possible high delivery costs 4. Convenience 4. Complicated & long return processes Any time of the day Source: IPC Cross border e-commerce report 2010 WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 12. What consumers require value for money, certainty, predictability and information 1 2 3 4 5 6 Low shipping prices Value for Easy to compare (clear format, local currency) to simplify the decision process money No additional cost is a major requirement = total cost transparancy Certainty Make the customer "feel at home" Not always the fastest services, but reliable on-time delivery is the key A customer will wait an extra day if the product they want is not found locally Predictability BUT : the delivery promise must be kept Full integration of the tracking data in the web portal, proactive notification of Information delivery and trust Simply and clear return process WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 13. France and Switzerland France 3rd market in Europe / Switzerland a niche market 1 2 3 4 5 6 Revenue generated by e-commerce in France In billion euros 37.7 +22% E-COMMERCE 31 25 +24% +25% 20 15.6 11.6 TOTAL DISTANCE SALES 8.4 2005 2006 2007 2008 2009 2010 2011 Revenue generated by e-commerce in Switzerland In billion Swiss Francs TOTAL DISTANCE SALES 5.3 5.1 +4% 4.85 4.65 = € 4.3 Bn TOTAL ONLINE SALES = € 3.4 Bn 2008 2009 2010 2011 WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 14. French market Summary – key points 1 2 3 4 5 6 The French Distance Selling market is: Growing fast • Annual growth over 20% • Total revenue to double by 2015 Easy to access • Pre-payment, low returns, strategic position • Confident and loyal consumers Very much attached to printed mail • Printed catalogs generates more online purchases WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 15. French market French consumers – Key figures 1 2 3 4 5 6 • 30.7 million buyers •13.7 transactions per buyer per year • Average amount per transaction: 90 € • 1688 € spend per year per buyer WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 16. French market a market with loyal customers 1 2 3 4 5 6 French e-buyers are generally confident and loyal. of e-buyers will buy of web-users trust again from the e-commerce same website if websites they are satisfied (+2% vs. 2010) French web-users do not hesitate to buy online, but with their 1st their loyalty depends on their purchase purchasing experience WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option 16
- 17. French market E-buyers delivery requirements in France 1 2 3 4 5 6 • 90% of e-buyers consider it useful, or even essential for 38% to have the choice between several delivery options* • Localness is the first criterion of choice for a pick-up location *IFOP Barometer of parcel delivery brand awareness September 2011 – on the basis of 486 e-buyers WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 18. French market Focus on So Colissimo service 1 2 3 4 5 6 A MULTIPLE-CHOICE DELIVERY SERVICE IN 48 HOURS AT HOME OR ALTERNATIVE PICK-UP LOCATIONS IN METROPOLITAN FRANCE Home Outside the home For parcels up to 30kg With parcel storage for 10 working days – For parcels < 20kg 5,500 convenience stores in La Poste With or without signature, according to Group's PICKUP network your choice Choice of 10,000 La Poste collection Home delivery by appointment in the points (Post office, delivery agency….) evening between 17.00 and 21.30 (in Paris) 33 self-service locker stations, available 24/7 WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 19. French market examples of e-merchants using So Colissimo 1 2 3 4 5 6 WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 20. French market The importance of mail as a media 1 2 3 4 5 6 Printed mailings and catalogues are a popular and effective way of prospecting the French market and building French consumers' loyalty. of French people that receive addressed mail read it or take a look at it 25% of French Distance Buyers would stop ordering if they were not sent a catalog "Would you keep buying online if you did not receive a printed Despite the explosion of e- catalog?" communication, traditional printed mail remains an No, probably not effective media channel in 25% France. Yes, definitely 56% 19% Yes, maybe WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 21. French market The importance of mail as a media 1 2 3 4 5 6 A few examples of printed mailing campaigns sent by pure players: WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 22. French market The importance of mail as a media 1 2 3 4 5 6 Even catalogs and magazines! An e-buyer who receives a printed catalog is twice as likely to make an online purchase WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 23. Asendia network our new global mail solutions company 1 2 3 4 5 6 WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 24. Asendia network Distance selling value chain 1 2 3 4 5 6 Identifying potential customers Consultancy, targeting, prospection, data management Web deduplication, rental, Address Doctor check and control addresses Data management via MDS (back issue service, telesales) Following up and securing Creating communication shipments & building loyalty Tracking, Value-added services Planning, technical B2C Parcel support, manufacturing Colissimo Destineo Print Reverse Logistics Development Globaddress Rental (return solutions) Globaddress Optimis IBRS/IBRS+ Planning Address Doctor Post test Optimisation Advice on customs issues Loyalty building Managing orders Distributing mailings Storage, order Mailings and catalogues, response management processing, packaging, shipping Destineo Mail / Integral Fulfilment, Priority Mail Packstream Business Reply Service Colissimo Alliage B2C Parcel Massenpost A or B destination CH Unsorted to fully coded and sorted Local look mailings IDM mailings WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 25. Asendia network facilitating cross-border e-Commerce : B2C parcel 1 2 3 4 5 6 2012 – 2013... • Combining shared parcels networks • Swiss Post, La Poste network with postal USA partners for home delivery • Using the DPD parcels services in certain countries ASIA • One cohesive network • Designed for packet and parcel delivery across Europe • Extension into the US and Asia WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
- 26. 1 2 3 4 5 6 THANK YOU FOR YOUR ATTENTION WWV2013_23/11/2013_12:15_Logistiek & Fulfilment theather_Asendia - Staying at home is not an option
Notes de l'éditeur
- This is our outline definition and graphic of the Distance Selling and eCommerce industry.As a Postal Operator, we are still very much focused on ‘selling’ the value of mail; mailings and catalogues form an important segment of our mailing portfolio.The online segment for us concerns largely business from e-shops and also mobile channels (e.g. smartphones / tablets). Other parts of the DS industry concern t-Commerce (television) and of course Direct Selling (door-to-door) in certain countries.Asendia is focused on the B2C (business to consumer) segment, looking at cross-border distribution.We have two channels which include B2C Mail (typically the postal channel for shipments up to 2kg) and B2C Parcel (which includes packets and parcels up to 30kg).
- Surprising statistics here – many consumers (new accession countries where internet and broadband penetration is low) have not used the internet.That picture will change rapidly with the advancement of mobile technology (smartphones / tablet computers)In larger economies the web is a way of life with well over 80% of individuals using the internet as part of the daily routine.
- There are cultural and legislative challenges here in Europe.Still no single customs territory and harmonised tax regimeMultiple languages – a barrier to simple cross-border tradingThe exceptions of Norway & Switzerland that are in Europe physically but outside the EU For exporters seeking to open up Europe, VAT and Duty payable at the entry point into the EU – need for centralised Customs Clearance and taxation into the regionStill low value (< 22 Euro) exemption exists for low value goods.
- Cross border online shopping offers benefits such as price, product exclusivity and availability and convenience.Barriers exist still though and include:Lack of trust – will I get the goods, warranty and refunds if products are faulty and need repairHigh delivery costs – not always trueComplicated and long returns processes.
- Looking at the consumer (shopper) then the needs shift a little towards:Certainty of delivery Predictability – not always the fastest express service, but reliable on-time delivery is the key. A consumer will wait an extra day or so if it’s a product they want and cannot source locally. But, the delivery promise must be kept.Trust – this factor is vital for shoppers buying from overseas sellers – in particular Asia due to distance, cost, refund and returns issues if problems arise.
- Looking at the consumer (shopper) then the needs shift a little towards:Certainty of delivery Predictability – not always the fastest express service, but reliable on-time delivery is the key. A consumer will wait an extra day or so if it’s a product they want and cannot source locally. But, the delivery promise must be kept.Trust – this factor is vital for shoppers buying from overseas sellers – in particular Asia due to distance, cost, refund and returns issues if problems arise.
- Looking at the consumer (shopper) then the needs shift a little towards:Certainty of delivery Predictability – not always the fastest express service, but reliable on-time delivery is the key. A consumer will wait an extra day or so if it’s a product they want and cannot source locally. But, the delivery promise must be kept.Trust – this factor is vital for shoppers buying from overseas sellers – in particular Asia due to distance, cost, refund and returns issues if problems arise.
- Looking at the consumer (shopper) then the needs shift a little towards:Certainty of delivery Predictability – not always the fastest express service, but reliable on-time delivery is the key. A consumer will wait an extra day or so if it’s a product they want and cannot source locally. But, the delivery promise must be kept.Trust – this factor is vital for shoppers buying from overseas sellers – in particular Asia due to distance, cost, refund and returns issues if problems arise.
- Looking at the consumer (shopper) then the needs shift a little towards:Certainty of delivery Predictability – not always the fastest express service, but reliable on-time delivery is the key. A consumer will wait an extra day or so if it’s a product they want and cannot source locally. But, the delivery promise must be kept.Trust – this factor is vital for shoppers buying from overseas sellers – in particular Asia due to distance, cost, refund and returns issues if problems arise.
- Asendia is implementing the cross border infrastructure to help eCommerce merchants grow.The B2C Parcels networks of both organisations are being fused and combined to provide pan-European delivery to the door, with future extensions into and between the USA and Asia.The La Poste Groupe company DPD is being used in certain countries as a tried and tested delivery channel.
- Services and solutions designed to help the industry provide the reliability, predictability and competitiveness that is needed.Track and trace is standard and the service can handle shipments from lightweight packets up to parcels weighing 30 kg.Prepaid returns solutions are integrated as is web-based interface for the merchant and shopper.In addition to home delivery, alternative delivery options (e,g, Pick Point to a parcel shop or other convenient location) are available.