wwv17

1. Welcome to a new
journey.

4. We create mobility
concepts.

5. IT’S IN OUR DNA
THEY TAKE YOU ANYWHERE
THEY ARE EXCITING
FROM BURDEN TO BLESSING
ARE WIDELY SEEN IN PUBLIC PLACES
MAKE YOU FEEL PROUD
GENERATES WORD OF MOUTH
THEY MAKE YOU FEEL FREE

6. Move freely.

8. ‘Digital’ direct to consumer.

9. CONTROLLED LAUNCH
OPTIMAL BUSINESS
TAKE THE TIME TO DO THINGS RIGHT
BE(COME) DIGITAL
CLOSE TO OUR CONSUMER

10. TRAFFIC GENERATION
CONVERSION OPTIMIZATION
WOW CONTENT
EXTENDED IT LANDSCAPE
TYPICAL E-COMMERCE SET-UP
9 NEW ROLES & PROCESSES TO BE ADDED

23. Launch events.

25. Media coverage.

37. Social influencers will
kickstart the word of mouth.

39. Collaborations.

47. Amplified by
digital marketing.

55. Offline presence.

62. DIGITAL TRANSFORMATION IN ACTION
THE RIGHT PEOPLE DRIVING THE CHANGE
MULTIFUNCTIONAL TEAMS IN ONE ROOM
AGILE WORKING METHOD AND MINDSET
ACT SWIFTLY AND LEARN BY DOING

63. EMBRACE THE JOURNEY BE WHERE
THE CONSUMER IS
THINK OMNI-CHANNEL
FIND INSPIRATION IN DATA
BUT DON’T FORGET YOUR INTUITION

64. FROM CAMPAIGNS TO ALWAYS ON DIGITAL AND
CONTENT MARKETING
GET OTHERS TO TELL YOUR STORY FOR YOU
CELEBARTE YOUR INFLUENCERS
AND CELEBRATE YOUR CONSUMERS

65. We let our
belief rule