Succesvol B2B e-commerce binnen complexe organisatie
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Succesvol B2B e-commerce binnen complexe organisatie
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Succesvol B2B e-commerce binnen complexe organisatie
- 1. Succesvol B2B e-commerce binnen een complexe organisatie Jean Paul Schriek Marketing Manager
- 2. Eight Lakes group • Groep van 10 bedrijven • >85 miljoen Euro omzet • Ruim 220 medewerkers • Financieel onafhankelijk • Distributie & productie • Kennis & advies
- 4. Eltrex Motion CATS FR CATS FR Power Design Custom Power Electronics Electronic Solutions Electronic Solutions Manufacturing of Mechanical parts Advanced Cooling Systems Electro- mechanical Solutions Industrial Software Motion products & solutions Thermo Sensors Eltrex Pro Special Motion Projects
- 5. Eight Lakes group – 7 locaties Breda, The Netherlands Eight Lakes HQ Telerex BV Eltrex Motion Wonderware Benelux Antwerp, Belgium Telerex NV Eltrex Motion Wonderware Benelux Antwerp, Belgium Rodax Eltrex Pro Villebon-sur-Yvette, France Cats PRINGY, France Cats Power Design Kaohsiung, Taiwan MechaTronix Taipei Wugu, Taiwan Cooling House
- 6. Eight Lakes group Shared Services • IT • Finance • Marketing • Logistiek & Opslag • Competence Center
- 7. Online strategie - uitgangspunten - Klantervaring - Kosten - Omzet - Leads Maar ook… - Concurrentie - Branding - Cross-selling
- 8. Uitdagingen - >1.000.000 artikelen - Zoeken & filters - Product informatie - Meerdere bedrijven – één webplatform - Distributie strategieën - AX koppeling - Order & factuurinformatie - Prijsmodel distributeurs - Staffelkortingen - Op rekening of vooruitbetaling
- 9. Waarom SANA? - Eigen ontwikkeling voldeed niet - AX connectie - Transsmart koppeling - Schaalbaar - Flexibel - Ervaring - Support
- 10. Van start tot de eerste webshop – 2 jaar……. - Standaard vs. maatwerk - ‘Webklaar’ maken data - Real-time vs. online - User experience - Wanneer is het af? - Testen, testen, testen……. - 80/20
- 11. Wat ging goed……. - Focus op één merk, één product - Klein beginnen - Kernteam - ‘Let’s do it’ - Voorbereid op fouten - Creëren draagvlak - After care
- 12. Wat kon beter….... - Aantal betrokken mensen - Denk niet voor de klant - Het verkeerde voorbeeld - Content - Veranderen specificaties - Overzicht
- 13. Vandaag
- 14. Vandaag - Omzet 1,3 miljoen 2018 - 1.688 registraties 2018 - Orderwaarde leads >3 miljoen - 48.960 producten online - 6 webshops live - Nieuwe shop 2 maanden - Nieuwe productgroep 1 maand
- 15. Wat werkt…….. - Database team - Specifieke Adwords - Samenwerking - Doelstelling ->uitvoering - Advies klant - Kernteam
- 16. Volgende stappen - LED webshop - Distributiestrategie - Content - RMA/Retour - Adwords; Bing
- 17. En wat zegt de klant? Before finding meanwell-web, I was convinced I would purchase Artesyn, but meanwell-web made a very positive impression on me regarding MeanWell. ;) Since meanwell-web is so well working and easy to use (artesyn's site isn't), I'll be choosing MeanWell. You've also given me good support. Count on that I'll speak well of you! :) I've added you to my web-site about electronics-dealers. <http://elektronik.multitrading.dk/dealers.html>
- 21. - Registraties die gelijk kopen? - Benadrukken adwords die specifiek
Notes de l'éditeur
- With offices in Belgium, the Netherlands, France, and Taiwan an annual revenue of about 75 million euros, and more than 200 employees, the Eight Lakes group uses all the resources at its disposal to be the preferred supplier of products and solutions for the industrial and professional market in the Benelux and France. The headquarters of the group is located in a brand new building at the business park Minervum in Breda. Being financially independent, and with an AAA rating, we are financially healthy, and it gives us the possibility to help our customers with financing solutions and advice. Specialization in technical (sometimes complex) solutions helps us to achieve our yearly growth. With smart acquisitions like Cooling House we expand our technical knowledge which helps our group members but foremost our customers
- The eight lakes group members are spread over 7 locations worldwide. In Breda the Central warehouse is located, in Kaohsiung we have a production facility.
- The Eight Lakes Shared Service group consists of 5 departments, which support our group members with various services. These are all joint services helping us achieve operational excellence.
- In this first slide it is important to explain the mission of the Eight Lakes group. The Eight Lakes group consists of a real entrepreneurial spirit. It’s not only the companies but also her people. With our expertise on process optimization we are a technology driven group which brings new innovations to the market. We and our members are customer centric and strive to achieve common goals.