Social media time management tips for higher/further education colleges & training providers on managing time on social networks. Social media time commitment explained.

1. Social media guide for higher education colleges & training
providers on using social media effectively.
Implementing an effective social media strategy
takes a commitment of time and resources. How
much of a time commitment is it?
It’s easy to get started on Social Media but keeping
your networks up to date, updating blogs, engaging
on Twitter does takes time. Put aside a short period
of time every day to spend on your chosen social
media sites.
As well as updating content, you’ll also need time to
respond to comments, and engage with users within
your networks. Be realistic - start with one or two
sites, measure results and find time to engage & interact with new audiences. Here
are some strategies to maximize the efficiency of your time in social media.
Think about why you want to use social media….
Are you using social media for marketing , leads or network? What reason fits your
goals and objectives?
• Build a community if your aim is networking. Connect on social networking
sites like Facebook and LinkedIn, as well as following influencers on Twitter.
• If you want to use social media for leads & marketing, focus on brand
awareness. Create quality content, videos, blogging and engaging customers
on social networking sites.
• If research is your goal find blogs, news sites that provide quality
information and subscribe to their RSS feeds like Google Reader.
Plan your time wisely
• Block out time to tweet, use social networking sites, blog or create content
• Focus your activities where they’ll have the most impact. Go where your
customers go. Most people focus on Twitter, Facebook and LinkedIn but there
may be networking sites or forums that focus on your industry.
• Share the workload - Social media tools can be managed by several people
so it’s easy to allocate the workload between several members of your team.
• Create a blog calendar (a Google calendar is ideal) to plan social media
content across all your social networks
• Use Tools to Maximize Your Productivity - Download a social media
posting schedule here.
web : www.webyogi.co.uk | call : 07412 139341 | email : info@webyogi.co.uk

2. • Use natural keywords in tweets and other social media content to capitalise
on traffic. Theme your content around top keywords for your events/industry
/topics and key calendar dates. Use Google Keyword tool to find keywords
• With Tubemogul you can upload a video to many social media platforms
• Social media management dashboard like Hootsuite or Tweetdeck or Twhirl
are great to manage, schedule and syndicate content across different social
media sites.
• When you come across someone interested in topics related to your blog, ask
them to do a guest blog post and do a complementary post on your blog
pointing followers to it.
• Use answers you’ve created for Yahoo Answers, Quora or LinkedIn Q&A or
other discussion groups as starters for blog posts.
• Listen to what people are talking about on Facebook, Twitter as inspiration for
social media content.
• Use blog aggregators like Google Reader, Bloglines or Alltop etc. to see
what’s trending online in specific topics
• Use RSS Feeds to share lots of information in least amount of time. Find tools
like Ping.fm or Twitterfeed to spread your reach without eating up your time.
• Blog using a flexible tool like WordPress that has a range of plugins to make
your life simple. The WordPress Editorial Calendar makes it possible to see
all your posts and drag and drop them to manage your blog. Search the
WordPress plugin directory for more golden nuggets.
• Use Google Analytics to track the condition of your website or blog. It’s a
completely free management and web tracking plugin. Spend your time on
sites that are bringing referrals or converting clicks into sales. Assigning
discrete blocks of time to a particular task.
• Study time management techniques like the Pomodoro technique to assign
discrete blocks of time to a particular social media task
• Schedule time in the day for creativity, be a human being and not a human
doing. Your body and mind will thank you for it.
• You can also download Hubspot’s useful how to social media in 10 minutes a
day.
Check Social media sites in 10 minutes a
day…
3 minutes Check for Twitter chatter about your
company and its competitors.
2 minutes Scan Google News and Blogs Alerts
for important articles.
3 minutes Filter and flag relevant industry-
related LinkedIn and Quora
questions.
2 minutes Log in to Facebook to scan your wall
and comments.
web : www.webyogi.co.uk | call : 07412 139341 | email : info@webyogi.co.uk

3. Resources
• How To Manage Your Social Media Marketing In 10 Minutes Daily
• Social media time management
• How To Boost Your Social Media Productivity – A Guide For Busy People
• Social Media Productivity – 13 Tips to Maximize Your Time
• Time Management Tips for Non-profit Social Media Professionals
• Todd Schnick’s strategy for allocating your time
• Guiding principles for social media time management
Any Questions?
Ready to improve your online marketing? Start now contact info@webyogi.co.uk.
Feel free to get in touch! We offer in-house training & consultancy for social media
projects.
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email: info@webyogi.co.uk
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web : www.webyogi.co.uk | call : 07412 139341 | email : info@webyogi.co.uk