The document discusses the rise of social media and its impact. It notes how things discussed in social media now will be talked about by marketing "gurus" later. It also reflects on concepts like the social graph, microblogging, mobile and video, and how citizen generated content on tools like blogs, wikis, and social networks are changing how people interact and consume information. The document advocates rethinking approaches and encourages starting a microblog to have conversations and create social media.

1. sociala medier
TOO HOT!
OR IS IT REALLY COOL TO (BE) LIVE NOW?
Substanssi, Circus in Helsinki, 2009-04-23
Richard Gatarski
www.weconverse.com

2. sociala medier

3. sociala medier transparency
things in marketing which the other
quot;gurusquot; will talk about in a year

4. sociala medier i see
gurus
will talk about
here is the cliffhanger

5. sociala medier mitä tämä on?
onlive

6. ok, u’ll get da fcts
sociala medier
docstoc.com/docs/5045631/Meeker-Tech-09

7. sociala medier being online
Connected
Swedish meeting model 2007
#substanssi

8. sociala medier reflect(ions)
multiple threadings
&
social networks

9. sociala medier social soaps
Source: Steven Johnson (2006), Everything Bad is Good for You

10. sociala medier social graph

11. sociala medier in-presentation ad

12. sociala medier gnomedex 2006

13. sociala medier daytona sessions 2009

14. sociala medier micro blogs

15. sociala medier mobile & video

16. sociala medier mikro vlogging

17. sociala medier tonchidot

18. sociala medier new tv

19. sociala medier cleaning up

20. sociala medier broadcast history
KDKA, Pittsburgh 1920

21. sociala medier two old guys
William Procter & James Gamble, 1837 -

22. sociala medier understanding the customer
Ma Perkins (featuring Oxydol), 1933

23. sociala medier great idea
Philo Farnsworth with “Image Dissector” 1929

24. sociala medier a young wife

25. sociala medier creative genius
Sylvester L. quot;Patquot; Weaver Jr., president of NBC, 1955

26. sociala medier tv business models
it took
many
decades

27. sociala medier digital (mare) dreams
(micro)blogs wiki
im
podcasting sns mashup
citizen generated content
rss tag embed
ping widgets
connectors, brokers, gatekeepers

28. sociala medier
re-think

29. sociala medier people pay to participate

30. sociala medier let go
Source: Laflyes key note at Association of National Advertisers, 2006-10-06
adage.com/ana06/article?article_id=112311

31. sociala medier substanssi is live and hot

32. sociala medier cliff nailer
gurus
will talk about
yous
u

33. sociala medier some advice
start a (mikro)vblog
re-think
1. listen carefully
2. invite to conversations
3. support other conversations
4. create social media

34. sociala medier
converse?
www.weconverse.com