The e-commerce world has seen a rapidly spreading fire ascend in the number of effective organizations catching markets. Competition is vicious in this wild new edge, and a number of efforts are now ongoing to promote brands with celebrity endorsements justifiably. Innovative marketing stunts have spurred the trend of e-commerce portals, now they are using celebrity’s faces for promotional purposes. The top tweeters are almost all celebrities. Celebrity endorsement is influential and prosperous. These celebrities are embracing the brand as well as having shares of the organization. To get an idea regarding how the superstars and ecommerce organizations are making the best advertising match nowadays how about we audit the accompanying top ecommerce organizations: 1. Yatra.com has Salman Khan as celebrity face but also he is having shares of 5% stake of the company. 2. Big B has 62,794 shares of Justdial.com worth Rs. 6.27 Lakh. 3. Farhan Akhtar, Esha gupta, Sonu Sood and Shah Rukh Khan are in the list of brand ambassadors of Yepme.com. 4. Ranveer Singh, Hrithik Roshan and Kangana Ranaut are endorsing Myntra's products and labels. 5. Lenskart promotion strategy has Purab Kohli, two new TVCs highlighting renowned VJ-turned-performing artist. 6. Askmebazaar.com has Kangana Ranaut and Ranbeer Kapoor as their leading faces. 7. Amir Khan is snapdeal's image envoy and Ajay Devgan is ticketplease.com's driving face. 8. Karishma Kapoor is the celebrity and marketing face of babyoye portal as well as 26 % shares partner of the organization. Let’s have a look on the image below to get the clear visibility.

1. INDIAN E-COMMERCE COMPANIES
AND CELEBRITIES
WEDIGTECH

2. OUTLINES
• Introduction
• About E-commerce
• Indian E-commerce Company and Celebrities
• Contact Us
• Question & Answer
• Thank you

3. ABOUT THE AUTHOR
• Mozrif is an analytical and versatile digital marketing evangelist, Consultant, Content Writer at
WeDigTech – A Mobile Apps Development Company in India. He focused on helping businesses -- from
domestic to MNCs. He is also a national speaker at online marketing conferences.

4. INTRODUCTION
• Remember Aishwarya Rai’s “Hi. I’m Sanjana. Got another Pepsi?”? Or Amitabh Bachchan’s “Radha Miss
Palampur chuni gayi hai”? Or a bevy of actresses, from Juhi Chawla to Katrina Kaif, in a bathtub
endorsing Lux soap? Celebrity endorsements have been around for a long time, and for a brand it is a
way of announcing that it is a serious player in the market.
Kya Aap Ki e-commerce Ad Mein Celebrity Hai?

5. ABOUT E-COMMERCE
• E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the
transmitting of funds or data, over an electronic network, primarily the Internet. These business
transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or
consumer-to-business.

6. INDIAN E-COMMERCE COMPANY AND CELEBRITIES
• Yatra.com
• JustDial
• YepMe
• Myntra
• Lenskart.com
• AskMeBazaar.com
• Snapdeal
• BabyOye.com
• TicketPlease.com

7. YATRA.COM
Company Name Yatra.com
Celebrity Salman Khan
Deal Travel agency and travel search engine
Date of
endorsement
In march 2012
Fees charged by
Celebrity
Salman khan is not only brand ambassador of
yatra.com along with it he is also a shareholder of
the company with 5% stake of the company.
type Private
Founded 1st august , 2006
Founder Dhruv Shringi (CEO) , Manish Amin (CIO) , Sabina
chopra (COO-Corporate hotels)
Headquarters Gurgaon , Haryana
Website http://www. Yatra.com

8. JUSTDIAL
Company Name JustDial
Celebrity Amitabh Bachchan
Deal it provides a service to customer where a
customer can call to a common number to a
human operator about the information of the
products or the services they are looking for
Date of endorsement 7th December 2013
Fees Charged by
Celebrity
Big B was allotted 62,794 shares at a price of
Rs 10 each in 2011 amounting to Rs 6.27 lakh.
Type Public
Founded 16th feb , 1996
Founder VSS Mani
Headquarter Mumbai , Maharashtra
Website www.justdial .com

9. YEPME
Company Name YepMe
Celebrity Farhan Akhtar , Shahrukh Khan , Esha Gupta & Sonu Sood
Deal Online Retailing of men’s and women’s garments and
accessories.
Date of endorsement Farhan Akhtar = April 2014
SOnu Sood = June ,2014
Esha Gupta = June ,2014
Shah Rukh Khan = December , 2014
Fees Charged by celebrity N/A
Type Private
Founded April , 2011
Founder 3 Alumni of IIT and IIM Vivek gaur , Sandeep Sharma and
Anand Jadhav
Headquarter Gurgaon , haryana
Website www.yepme.com

10. MYNTRA
Company Name Myntra
Celebrity Ranveer Singh , Hrithik Roshan And Kangana
Ranaut
Deal It deals in Fashion and Casual lifestyle products
Date Of Endorsement N/A
Fees Charged by celebrity N/A
Type Private
Founded 2007
Founder Flipkart
Headquarter Bangalore , Karnataka
Website www.myntra.com

11. LENSKART.COM
Company name Lenskart.com
Celebrity Purab Kohli
Deal Eyewear products
Date of endorsement N/A
Fees Charged by celebrity N/A
Type Private
Founded November , 2010
Founders Peeyush Bansal , Amit chaudhary , Sumeet
Kapahi
Headquarters New Delhi
Website www.lenskart.com

12. ASKMEBAZAAR.COM
Company name AskMeBazaar.com
Celebrity Kangana Ranaut , Ranbeer Kapoor
Deal Online shopping Indian style
Date of Endorsement N/A
Fees Charged by celebrities Not Available
Type Private
Founded 2012
Founders Kiran Murthi
Headquarters noida
Website www.askmebazaar.com

13. SNAPDEAL
Company Name Snapdeal
Celebrity Aamir khan
Deal Largest Online marketplace
Date Of endorsement March , 2015
Fees Charged by celebrities 4-5 Crore
Type Private
Founded 2010
Founder Kunal Bahl & Rohit Bansal
Headquarters New Delhi
Website www.snapdeal.com

14. BABYOYE.COM
Company Name BabyOye.com
Celebrity Karishma Kapoor
Deal Baby Products
Date of Endorsement April ,2011
Fees Charged by Celebrity 26% stakeholder in the company
Type N/A
Founded 2010
Founder Arunima Singhdeo , Sanjay Nadkarni
Headquarter Worli , Mumbai
Website www.babyoye.com

15. CONTACT US
• For E-Commerce Web and Mobile apps development .
Global Delivery Center : J-12, G2,
Subhash Marg, C-Scheme Jaipur
http://www.wedigtech.com
sales@wedigtech.com
+91-141 411 3080
+1 (404) 547-1520
Contact Us

17. SPECIAL THANKS
• Paranay mathur : CEO at WeDigTech
• Ashish Sharma: CMO at WeDigTech
• WeDigTech Team