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Your Short-term rentals made easy by local pros
(Hosts & Guests on-demand services)
strictly confidential
strictly confidential
Booming travel sharing economy leads to a rising
demand for logistic services from both guests & hosts
beyond accomodation.
!
Large scope of logistic services required from cleaning
to baby-sitting, from transportation to keys management,
…calling for easing access to a wide variety of local pros.
!
Opaque local markets with heterogeneous pro profiles,
pricing and quality of services,…need a leader to set a
standard in order to maintain a consistent customer
experience.
!
Opportunity
strictly confidential
Welkeys simplifies the process for guests and hosts
to book, pay and score trusted qualified local pros
providing logistic services in major european destinations.
Mission statement
Web platform www.welkeys.com
Mobile Application
(coming soon)
strictly confidential
Team
Chloé Fournier - CEO
!
A passionate advocate of the travel sharing exonomy , Chloe brings a significant
digital marketing expertise gained at major advertising agencies; Prior to launching
Welkeys, Chloe started at concierge agency business in Paris. Chloe graduated
from Kedge Business School.
Frederic Lechevalier, Partner Mutualbenefits
Corporate finance expert with a solid entrepreneur background in the digital
industry and a proven track record at start-up fund raising and M&A.
Douglas Azar, CEO Wealthinitiative.com (7%)
Nicolas Jacquemard, CEO laboitesaservices.com (10%)Business Angels
Advisor
Nicolas Guy- CTO
!
Nicolas is a tech entrepreneur guru, a founder of big data solutions provider
SoyHuce. He holds a solid background in software development gained in the
aerospace industry. Nicolas holds a PHD in maths and graduated from ESTACA
engineering school.
strictly confidential
Market validation
Beta web platform launched in may 2015!
❖ France only + hosts only + limited scope of logistic services
❖ 30k visits with SEO only
❖ 640 hosts using the platform
❖ 500 qualified local pros in 40+ touristic cities all over France
❖ 800 jobs booked and paid via the platform
❖ Average price/job: 60 €
❖ Initial business model: 15% commission paid by pros
!
Feedback from hosts!
❖ Better qualification of local pros and scoring tools needed
❖ Simplified process and better ergonomy needed
❖ Logistic services for guests required to improve customer experience
!
Feedback from local pros!
❖ Volume of jobs provided too small
❖ Dashboard necessary to improve jobs management
❖ Mobile application necessary to boost responsiveness
strictly confidential
SEO & Press Release
Press, Web and TV coverage ( 3 months from Juil to Sept2015)!
❖ Press : 9 Mo people exposed
❖ Web : 1Mo people exposed
❖ TV : 300K people exposed
❖ SEO : ranked 1st in Google.fr search for « Airbnb conciergerie »
strictly confidential
Market size
Europe is the World’s leading
destination with 563mn tourists
in 2013 (+5%).!
Airbnb is the leading community
marketplace for booking accomodation
with 50mn users worldwide.
Europe accounts for more than half of
Airbnb’s business with 500k hosts.
France is Airbnb’s largest market with
3.9mn guests and 50k hosts.
Paris is Airbnb’s top city with 40k hosts
50K !
hosts
23K hosts
15K !
hosts 12K hosts
9K hosts
strictly confidential
Airbnb
Flipkey
Wimdu
Onefinestay
!
Couchsurfing
!
Knok
!
!
!
!
!
!
!
!
!
Property!
Management!
Pillow
Guesty
Hostmaker
Ohmyguest
!
Concierge
Marketplace!
BnBsitter
!
Local vertical
services!
Yoopies
!
!
EatWith
Vizeat
Cookening
Upaji
Feastly
!
!
!
!
!
!
!
!
Vayable
Sidetour
!
Spinlister
Getmyboat
!
!
!
!
!
!
!
Ecosystem
Lyft
Uber
!
Blablacar
Carpooling
!
How to get
around?
Where to
stay?
How to
coordinate
logistics?
Where!
to eat?
What !
to do?
strictly confidential
Product
Local Pros
Automated process to qualify
Dashboard to manage jobs
Scoring tool to score customers
Pricing tool top optimize revenue
Partnerships with vertical
platforms to source pros
Hosts & Guests
Search by city, category, scoring
Review top 3 profiles
Book via synchronized agenda
Pay online
Connect with pros
Score pros
!
!
strictly confidential
Welkeys takes a 15% commission on each transaction.
Business Model
127k
Source: 2020 forecasts
1Mio 47M€
7M€
Qualified pros
Number of
jobs
Transactions in € Welkeys revenue
strictly confidential
Financial forecasts
Key metrics 2016-2020
0
350 000
700 000
1 050 000
1 400 000
2016 2017 2018 2019 2020
Users Pros Jobs
P&L Forecast 2016-2020
- 2 000 000
0
2 000 000
4 000 000
6 000 000
8 000 000
2016 2017 2018 2019 2020
Revenue EBITDA
Cashflow 2016-2020
- 1 800 000
- 1 350 000
- 900 000
- 450 000
0
450 000
900 000
1 350 000
1 800 000
Jan-16 Jun-16 Nov-16 Apr-17 Sept-17 Feb-18 Jul-18 Dec-18 May-19 Oct-19 Mar-20 Aug-20
Welkeys forecast €7,2M revenue & €2,4M EBITDA (35%) in 2020
strictly confidential
Funding requirements
Capex
!
!
Web platform
Mobile App
!
Marketing
!
!
SEO
SEM
PR
HR
!
!
20 staff
!
!
€200k
Welkeys requires €1.4 M funding untill breakven Q4 2018.
€500k€800k
Seed round
€400k!
pre-money
valuation
€600k!
Closing
Q1 2016!
strictly confidential
Roadmap
2015
2019 2020
PR
SEO
1,5k Q-pros
5k jobs
8k Q-pros
45k jobs
28k Q-pros
206k jobs
63k Q-pros
476k jobs
127k Q-pros
961k jobs
2015
2016
2017
2018
2019
2020
Tech
1+1
600 Q-pros
700 jobs
+ Partnerships
+ Content Mktg
+SEA
+ Social Ads
ß web platform
V1 web platform
ß mobile app
V2 web platform
V1 mobile app
V3 web platform
V2 mobile app
2+7
9+5
14+5
Versions HR MKT TARGETS
strictly confidential
Contacts :!
CEO : chloefournier87@gmail.com
Advisor : fl@mutualbenefits.com

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Welkeys_levée de fonds2016

  • 1. Your Short-term rentals made easy by local pros (Hosts & Guests on-demand services) strictly confidential
  • 2. strictly confidential Booming travel sharing economy leads to a rising demand for logistic services from both guests & hosts beyond accomodation. ! Large scope of logistic services required from cleaning to baby-sitting, from transportation to keys management, …calling for easing access to a wide variety of local pros. ! Opaque local markets with heterogeneous pro profiles, pricing and quality of services,…need a leader to set a standard in order to maintain a consistent customer experience. ! Opportunity
  • 3. strictly confidential Welkeys simplifies the process for guests and hosts to book, pay and score trusted qualified local pros providing logistic services in major european destinations. Mission statement Web platform www.welkeys.com Mobile Application (coming soon)
  • 4. strictly confidential Team Chloé Fournier - CEO ! A passionate advocate of the travel sharing exonomy , Chloe brings a significant digital marketing expertise gained at major advertising agencies; Prior to launching Welkeys, Chloe started at concierge agency business in Paris. Chloe graduated from Kedge Business School. Frederic Lechevalier, Partner Mutualbenefits Corporate finance expert with a solid entrepreneur background in the digital industry and a proven track record at start-up fund raising and M&A. Douglas Azar, CEO Wealthinitiative.com (7%) Nicolas Jacquemard, CEO laboitesaservices.com (10%)Business Angels Advisor Nicolas Guy- CTO ! Nicolas is a tech entrepreneur guru, a founder of big data solutions provider SoyHuce. He holds a solid background in software development gained in the aerospace industry. Nicolas holds a PHD in maths and graduated from ESTACA engineering school.
  • 5. strictly confidential Market validation Beta web platform launched in may 2015! ❖ France only + hosts only + limited scope of logistic services ❖ 30k visits with SEO only ❖ 640 hosts using the platform ❖ 500 qualified local pros in 40+ touristic cities all over France ❖ 800 jobs booked and paid via the platform ❖ Average price/job: 60 € ❖ Initial business model: 15% commission paid by pros ! Feedback from hosts! ❖ Better qualification of local pros and scoring tools needed ❖ Simplified process and better ergonomy needed ❖ Logistic services for guests required to improve customer experience ! Feedback from local pros! ❖ Volume of jobs provided too small ❖ Dashboard necessary to improve jobs management ❖ Mobile application necessary to boost responsiveness
  • 6. strictly confidential SEO & Press Release Press, Web and TV coverage ( 3 months from Juil to Sept2015)! ❖ Press : 9 Mo people exposed ❖ Web : 1Mo people exposed ❖ TV : 300K people exposed ❖ SEO : ranked 1st in Google.fr search for « Airbnb conciergerie »
  • 7. strictly confidential Market size Europe is the World’s leading destination with 563mn tourists in 2013 (+5%).! Airbnb is the leading community marketplace for booking accomodation with 50mn users worldwide. Europe accounts for more than half of Airbnb’s business with 500k hosts. France is Airbnb’s largest market with 3.9mn guests and 50k hosts. Paris is Airbnb’s top city with 40k hosts 50K ! hosts 23K hosts 15K ! hosts 12K hosts 9K hosts
  • 9. strictly confidential Product Local Pros Automated process to qualify Dashboard to manage jobs Scoring tool to score customers Pricing tool top optimize revenue Partnerships with vertical platforms to source pros Hosts & Guests Search by city, category, scoring Review top 3 profiles Book via synchronized agenda Pay online Connect with pros Score pros ! !
  • 10. strictly confidential Welkeys takes a 15% commission on each transaction. Business Model 127k Source: 2020 forecasts 1Mio 47M€ 7M€ Qualified pros Number of jobs Transactions in € Welkeys revenue
  • 11. strictly confidential Financial forecasts Key metrics 2016-2020 0 350 000 700 000 1 050 000 1 400 000 2016 2017 2018 2019 2020 Users Pros Jobs P&L Forecast 2016-2020 - 2 000 000 0 2 000 000 4 000 000 6 000 000 8 000 000 2016 2017 2018 2019 2020 Revenue EBITDA Cashflow 2016-2020 - 1 800 000 - 1 350 000 - 900 000 - 450 000 0 450 000 900 000 1 350 000 1 800 000 Jan-16 Jun-16 Nov-16 Apr-17 Sept-17 Feb-18 Jul-18 Dec-18 May-19 Oct-19 Mar-20 Aug-20 Welkeys forecast €7,2M revenue & €2,4M EBITDA (35%) in 2020
  • 12. strictly confidential Funding requirements Capex ! ! Web platform Mobile App ! Marketing ! ! SEO SEM PR HR ! ! 20 staff ! ! €200k Welkeys requires €1.4 M funding untill breakven Q4 2018. €500k€800k Seed round €400k! pre-money valuation €600k! Closing Q1 2016!
  • 13. strictly confidential Roadmap 2015 2019 2020 PR SEO 1,5k Q-pros 5k jobs 8k Q-pros 45k jobs 28k Q-pros 206k jobs 63k Q-pros 476k jobs 127k Q-pros 961k jobs 2015 2016 2017 2018 2019 2020 Tech 1+1 600 Q-pros 700 jobs + Partnerships + Content Mktg +SEA + Social Ads ß web platform V1 web platform ß mobile app V2 web platform V1 mobile app V3 web platform V2 mobile app 2+7 9+5 14+5 Versions HR MKT TARGETS
  • 14. strictly confidential Contacts :! CEO : chloefournier87@gmail.com Advisor : fl@mutualbenefits.com