a Presentation to motivate and invite high school and college graduates to go for Marketing as a career option. An introduction to Marketing as a career option.
7. Elements of Marketing
6P’s of Marketing
• Product (Service)
• Place (Target Mkt)
• Price
• Promotion
• People (Staff)
• Process
8. Why Marketing as Career Choice?
• Challenge
• Problem Solving
• Strategising
• Meet People from differing backgrounds
• New Techniques to learn
• Generate New Ideas
• Enjoyable and Fun
9. Categories of Marketing
• Product Management (Create, Real Estate
Innovate, Design)
• Brand Management Hospitality Management
• Marketing Communication Retail Management
• Advertising & Promotion
• Internet/ Web Marketing (New) Sales Management
• Social Marketing (New) Service Marketing
• Marketing Research Sports Marketing
• Distribution and Logistics
• E- Commerce Travel/Tourism Mktg
• Merchandising
• Public Relations
10. What are various careers in
Marketing?
• Internet Marketing • Social Media Marketing
• Offline Marketing • Referral Marketing
• Outbound Marketing • Guerrilla Marketing
• Inbound Marketing • Promotional Marketing
• Newsletter Marketing • Affiliate Marketing
• Article Marketing • Viral Marketing
• Trade Show Marketing • Viral Marketing
• Search Marketing • B2B Marketing
• Direct Marketing • B2C Marketing
• Niche Marketing • Mobile Marketing
• Drip marketing • Telemarketing
• Database Marketing • Direct Mail Marketing
11. • Marketing is one of the
most popular career
destinations for newly
qualified graduates.