4. What is a brand?
“what&people&say,&think&and&feel&about&a&
company,&product&or&service...&a&brand&is&the&
essence&or&promise&of&what&will&be&delivered&
or&experienced.”
5. What is a brand?
This/is/a This/is/a
product logo
6. What is a brand?
This/is/a This/is/a This/is/a
product logo brand
7. What is a brand?
This/is/a This/is/a This/is/a
product logo brand
Photo from: http://blog.frankchimero.com/post/1059696119
8. Your brand is what people say about you
when you’re not in the room…
Jeff/Bezos/R/Founder/of/Amazon