Wesley Yuhn (of Tampa) has shared how can inbound and outbound marketing can meet in this short document.

1. Where Inbound and Outbound Marketing Meet
Okay, your marketing strategies ROI is not
measuring up with your expectations. What
could be the possible reason? Your inbound
and outbound marketing are not talking to
each other?
That is often the case for low lead generation
and conversion to sales.
There is no tougher market for online lead
generation than the mortgage industry. It goes without saying, therefore, that if a communication
strategy works for them, it has an excellent chance of working for you.
Marketing Strategies that Communicate
Wesley Yuhn of Tampa, who is one of the leading professionals in inbound and outbound
marketing strategies, recommends live call transfers for any company that is on a limited budget
and needs to combine branding strategies with sales conversions.
Mr. Yuhn explained, “As a chief marketing officer, I’ve had the opportunity to see inbound radio
and live call transfers work together to produce higher than anticipated ROIs for major
multinational corporations as well as individually owned operations on Main Street, USA. This
method works as well in the U.K. as in the U.S. It’s where inbound and outbound marketing
meet in the middle for optimal results.”
How to Use Live Call Transfer Marketing
Live Call Transfers is a proven success story for monetizing inbound marketing interests. There
are several ways to create leads using the live call method.
· Outbound marketing where an operator calls stagnant leads, verifies the contact
information and that the potential client is still interested in the product or service

2. · Inbound marketing using Pay per Call advertising that is routed directly to an operator
who verifies interest and routes the call to the appropriate representative
· Inbound marketing using Click2Call advertising is handled in the same way as Pay per
Call
· Outbound marketing where Inbound radio leads combine mainstream, old-fashioned
radio ads with a call to action that generates instant leads and is handled in the same way
as other new lead calls
So, which of these methods produces the best ROI?
· Companies that are using the Outbound only method of recycling leads is the least
efficient and effective method for ROI.
· Both of the inbound methods where instant contact with a potential customer is
possible works very well.
· But, if your company needs to create some brand awareness as well as increased
lead generation, inbound radio is the answer.
Finding the Right Balance with Interactive Media Marketing
There is never one answer that fits all situations. Large mega-corporations may need more or less
traditional media while a new local café needs traditional and virtual media for a number of
reasons.
Balancing interactive media, such as inbound radio advertising, can be a complex situation for
the novice. If you were to ask the radio or television maketing department what they
recommend, it’s a safe bet that they will suggest spending your entire advertising allotment on
their media source.
While seeing your company on television or hearing an ad touting the wonders of your work
does boost the ego, it misses a tremendous number of potential customers. Using a method that
brings inbound and outbound marketing together is the least costly and most effective way of
increasing ROI.