1. W.GILLEN: PERSONAL BRAND PLAN

2. BRAND STATEMENT To utilize social media to create an online brand that is reflective of my evolving personality and interests.

3. GOAL By using the social media outlets we have learned in class, I will begin to build an online brand over the next six months. To increase my opportunities through networking online to enhance my ability to obtain employment in the future.

4. TARGET AUDIENCE Public relations practitioners in the Toronto area as well as fellow colleagues.

5. KEY MESSAGES IN MY PLAN… sociable professional quick learner confident open-minded dependable passionate integrity tactical

6. OBJECTIVES Create a professional brand plan that can continue to evolve as I do Create a greater online presence Increase my social capital by networking through online communities

7. SWOT

8. STRATEGIES Participate in relevant online communities that relate to my interests Update and review RSS reader to be relevant and current to my brand and interests Continuously educate myself on up and coming social media Create a blog and post at least 2 entries a week Become more involved in the Twitter community by posting 2 relevant Tweets a week

9. CHANNELS AND TACTICS Blog Twitter LinkedIn NING (Humber PR, League of Kickass Under 30) RSS reader

10. CRITICAL PATH