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Milwaukee Bucks Social Media

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Social Media Rockstar
Social Media Rockstar

Milwaukee Bucks Social Media at Social Media Rockstar 2 in De Pere on June 2, 2011

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MILWAUKEE BUCKSSocial Media June 2, 2011
MARKETING EVOLUTION Two-Way (dialogue) One-Way (monologue)
DIGITAL OBJECTIVES Inform Generate Revenue Entertain Engage
DIGITAL TOOLS Gameday Enews Fastbreak Enews PicPlz Flickr Eoffers Partner Offers TwitPic Apps QR Codes YouTube Email In Arena Twitter Foursquare Alerts Facebook Mobile Website Social WAP Sites Myspace LinkedIn
MILWAUKEE BUCKS Mike Grahl mgrahl@bucks.com @buckswebguy

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Milwaukee Bucks Social Media

Notes de l'éditeur

  1. The way fans interact with our brand has changed dramatically over the years. Fans and consumers have the opportunity to engage much deeper with brands. They have input. What once was a monologue is now a dialogue. Live Chat. Marketing is reaching communities.
  2. Importance of Fan Acquisition. Each of you act differently with each of these mediums.Solar System – everything revolves around Web.Fish where the fish are, lots of existing communites.