Learn the secrets of creating a "dream come true customer experience" from masters of the customer experience like Walt Disney, Steve Jobs and Lady Gaga. Find out how you can tap into the secret wishes of your customers and design an ultimate experience from their point of view. Presentation given at I Love Marketing Meetup in Tempe, AZ on June 20, 2013. Profit Activator #5 ILM www.ilovemarketing.com