This document provides 7 ways for businesses to attract new customers and grow. These include 1) rewarding existing customers on special occasions and remembering their preferences, 2) humanizing the customer experience through social media and in-person meetings, 3) offering incentives for customers to return like loyalty programs, 4) providing worry-free services through money-back guarantees and warranties, 5) rewarding happy employees who will positively impact customer experiences, 6) ensuring employees have product expertise to help customers, and 7) forming partnerships with other businesses to provide helpful recommendations to customers. The overall goal is to make the customer experience easy and rewarding through personal connections, incentives, trust-building services and knowledgeable, happy employees.

1. 7 Ways To:
Attract New Customers
and Grow Your Business
This Year.

2. for a customer to
make it easy
Goal:
become a customer.
for a customer to
Make it easy
Goal:
become a customer.

3. 1. Reward Customers.
When businesses reach out to
customers on an individual level, they
notice.

4. How do you meet
people on that
personal level?

5. 1. Honor their special days.
2. Use their first name when possible.
3. Remember customer preferences.

6. 2. Humanize.
Meeting people is the best
way to get people to be loyal.

7. There are a few ways you can make this personal
one-on-one connection to potential customers.

8. Social Media.
Follow When I Work
On Social Media

9. Blogging.
The comment section of your blog is
similar to social media.

10. HELLO
MY NAME IS
Your Name
(Nothing beats real, actual face-to-face meetings.)

11. 3. Offer incentives.
Customers are looking for a
reason to come back.
It’s true.

12. Incentives
Incentives sound easy enough to create, but keep in mind a few
important aspects of creating successful customer incentives:

13. 1. Deliver what you promise.
2. Relate the offer to your business.
3. Rethink loyalty cards.
4. Make it easy for customers to access the reward.

14. 4. Worry-free.
Show your customer they have
nothing to worry about when
buying your product or service:

15. Price
Matching

16. TRADE-IN
Replacement/
Warranty
23 17

17. 5. Reward Employees.
Happy employees go a long way
to attracting new customers.

18. If your employees aren’t happy,
your customers will reflect it.

19. HAS THEIR BACK
Employees need to know that someone

20. Give your employees a reason to work for you
and work hard.

21. FUN and SAFE
astmosphere
Create a

22. 6. Know your product.
Having team members who are
truly experts on your product or
service when customers come
calling has high value.

23. Always know your product, and
be sure that your entire team
knows your product.

24. Know it inside and out.

25. 7. Form Partnerships.
It’s shocking, as a customer, to go
to a business and ask their help and
opinion and to actually find the
business…helpful.

26. Build partnerships with the idea that
you aren’t there just to sell. Remember
this: above all, you are there to help
your customer.

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