Presenter: Jess Creach How does a Head of School or Director of Admission get started with Twitter? In this session, we'll talk about how this type of tweeting can benefit your school, how to do it well and how to get started.

2. Twitter
for Heads of School
& Directors of Admission
Jess Creach

3. What are your goals?
What does a good tweet look like?
Who is doing this well?
How do I get started?
?

4. Communicate uniquely
Increase & Maintain Enrollment
How do you do that?
Distinguish yourself as an innovator
Communicate with parents
Communicate MORE than other schools

6. Anatomy of a (Good) Tweet
(timed)

7. Anatomy of a (Good) Tweet
(relevant)

8. Anatomy of a (Good) Tweet
(includes digital media)

9. Anatomy of a (Good) Tweet
(directs to website)

10. Anatomy of a (Good) Tweet
(engages)

11. So...
who is doing this well already?

12. So...
who is doing this well already?

13. Benefits
(enables the best work from the community, demonstrates how s/he is an
active and engaged member of the community)
Availability
Make tools readily available
Check-Ins
Check in regularly to see how it’s going
Getting the Word Out
Ensure success - get the word out

14. @jesscreach
jessc@whipplehill.com