An article about Adwords Campaign Management and quality score. More info at http://www.whiteclick.com.au/adwords-campaign-management.html

1. ADWORDS CAMPAIGN MANAGEMENT
7 Facts About Adwords Quality Score You Need to Know
Before Setting Up A Campaign
by
Adwords Campaign Management Specialists
For more information about our Google AdWords campaign management services
please visit http://www.whiteclick.com.au/adwords-campaign-management.html
jessica@whiteclick.com.au

2. Recently some of the Whiteclick team visited Google's
Sydney office for the 'Engage for Agencies' event. A
number of topics were covered however, one stood out
as something clients always ask about and don't always
fully understand, namely the Google AdWords Quality
Score.
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3. AdWords Quality Score is a major factor in the AdRank
equation i.e. where your ad appears in the SERPS and
therefore it is really important to understand exactly how
it works:
AdRank (AdWords Page Position) = Bid x Quality Score
Here're 7 Quality Score facts to help you understand
how I works:
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4. 1). The most important factor in calculating Quality Score is
a keyword's Click Through Rate (CTR). This is closely
followed in 2nd place by keyword relevancy - if the
Keyword you are bidding on matches your ad text and
the searcher's query.
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5. 2). Every keyword is awarded an individual Quality Score -
this can be viewed by selecting the QS option in the
'columns' menu in the UI of Google AdWords. Quality
Score also has an effect (to a lesser degree) on the
overall AdWords account - it is not however possible to
check this.
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6. 3). Quality Score does not have an impact at ad group
level.
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7. 4). Quality Score on Google.com is completely
independent from your Display Network Quality Score.
This means that your low CTR Display campaigns will
not reduce the performance of your Google.com
campaigns
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8. 5). The Quality Score number that you see in the Google
AdWords UI is not an average of Google.com and
Google Search Partner Quality Score. Like the Display
Network it is separate. If you have a high CTR & Quality
Score for one particular Search Partner, the other poor
performing Partners will not bring down the overall
Search Partner Quality Score - each Search Partner is
independent.
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9. 6). Bidding more to get a higher click-through-rate when
you start a campaign will NOT help you get a higher
Quality Score from day one. You are given the across
the board average Quality Score when your campaign
begins. CTRs are then normalised for each page
position - this creates a level playing field for everyone
and reduces the opportunities for advertisers with bigger
budgets to cheat the system.
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10. 7). Adding keywords to each match type - Broad, "Phrase"
& [Exact] match - will not create a higher Quality Score
for the Keywords due to the higher CTR of some of the
match types. All you are doing is creating more work for
yourself.
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11. Having a good understanding of Quality Score is critical
to ensure your AdWords campaign is successful by
reducing the amount you pay Google for clicks. Once
you get beyond the basics it can be quite complex but
working with a Google Certified Partner to build and
manage AdWords campaigns for you will take the
difficulty out of the equation.
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12. By
Adwords Campaign Management Specialists
Suite 214, Lifestyle Working
117 Old Pittwater Road
Brookvale, Nsw 2100, Australia
For more information about our Google AdWords campaign management services
please visit http://www.whiteclick.com.au/adwords-campaign-management.html