What makes a strong social media strategy?

2. https://hypergrowthceo.com

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5.
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5.

4. “We have a message to communicate to our
audiences..”
“I want to raise awareness regarding a
particular issue…”
“We want to gain customer insight...”
“Our competitors are on there..”
“We need to be pushing our product…”
“Social media is a free way to talk about how
the company..”

5. How can social media serve your business
objectives?
Can social media solve business matters?
What does success look like? KPI’s
How do you want to be represented?

6. Goal Objective Social Delivery KPI’s / Business impact
Financial Deliver Financial Performance and
Long-Term Value
• Cost savings - Alignment of
contracts
• ROI – Social contribution
• Fully utilise tools available to you
• £100,000 cost saving
• £500,000 ROI via LinkedIn
• Training provided resulting in
full capacity
Growth Engage with the World Around Us
Expand in International Markets
• Use social media to target global
audiences
• Niche platforms
• £25,000 lead generation
• Operation on WeChat
Excellence Embrace Operational Excellence in
All that We Do
Accelerate Digital Transformation
and Stimulate Innovation
• Governance
• Use social features or emerging
technology to support this – E.g.
Influencers or social selling
• Reduced time spent on
troubleshooting = 300 hours
annually
• Website traffic = 400,000
• Lead generation = 160,000
• Increased database = 150,000
• Sales = £70,000
Talent Enhance Leadership &
Accountability
• Use channels such as Instagram or
Facebook
• Acquired talent x 16
• Cost saving of £32,000
6
SAMPLE

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8.  Audit
 Policies
 Guidelines
 Training and Education
 Identifying processes

9. 1. Use your management platforms
dashboard
2. Check daily
3. Check for brand names and typos
4. Monitor quora, reddit and other question
boards
5. Build your keywords

10. Location Age Gender
Interests Job title Devices

11. Promotions Incentives To be informed
Brand reflects
lifestyle
Support
charitable
work they do
FOMO
Interested in
product /
service
Entertaining
content
Friends/Family
follow them
Customer
service
Brand
familiarity

12. FOR SOCIAL MEDIA

13. 1.Create compelling high quality content
2.Relevancy
3.Consistent
4.Position and optimise content
5.Repurpose
30%
20%20%
10%
20%
Example
New content Ever green content Share content Testimonials Real-time content

14. Source: https://www.outbrain.com

15. Content Quality
Content Comprehensiveness
Engagement
Search Volume
Topical Authority
Site Authority
Competition
Variants
Relevance
Current Coverage

16. 1.Listen
2.Show personality
3.Engage with others
4.Use features on the platforms to extend your
efforts e.g. Groups, Live, Stories
5.Don’t just talk about your own content

17. Employees Sales External
Influencers

18.  Management platform
 Listening and/or monitoring
 Content creation tools
 Employee advocacy tool
 Social selling tool
 Analytics tools

19. Engagement metrics and performance metrics
are not the same thing
Be data driven with everything you do
Work out what works for you and what
doesn’t
Create data driven content
Track all activity include. private sharing
Analyse existing online content for gaps and
opportunities

20. Build a solid foundation
Set goals and intention for all accounts
Create parameters to work within
Understand your audience
Post smarter not work harder
Engage and listen to your audiences
Have the right technology in place
Use automation as a member of your team
This is effort, it is perpetual and it requires
testing and learning