View and download my slides from BrightonSEO April 2018. Delivered by James Chapman in my absence, these slides could help you to get your technical SEO recommendations implemented.

1. Charlie Whitworth
Banc
Dealing With Tricky Development Resource
27th April 2018
@whitworthseo
http://www.slideshare.net/whitworthseo

2. tech seo web dev
@whitworthseo

3. full service agencies
dev support varied
@whitworthseo

4. we need a change in culture
@whitworthseo
SEO vs DEV

5. why?
@whitworthseo

6. many tasks overlap
@whitworthseo

7. but SEO not a dev’s job
@whitworthseo

8. several issues
@whitworthseo

9. ability
@whitworthseo

10. @whitworthseo
on either side
often comms

11. dev budget
@whitworthseo

12. @whitworthseo
design

13. backend
@whitworthseo

14. other channels
@whitworthseo

15. political issues
@whitworthseo

16. tech seo low on marketing agenda
@whitworthseo

17. global issues
@whitworthseo

18. anti seo sentiment
@whitworthseo

19. bad rep over the years
@whitworthseo

20. lazy SEO
@whitworthseo

21. fix this
X
@whitworthseo

22. put the hard work in
@whitworthseo

23. @whitworthseo
resource

24. technical seo recommendations
@whitworthseo

25. waiting game
@whitworthseo

26. results / incentive
@whitworthseo

27. dealing with correct personnel?
@whitworthseo

28. effective task management
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29. detailed documents
@whitworthseo

30. @whitworthseo
formulate killer jargon free
templates

31. @whitworthseo
crucial

32. check work
@whitworthseo

33. a few hacks
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34. tag injection
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35. range of tech seo benefits
@whitworthseo
structured data
JS via data layer (into header)
html (canonicals, noindex)
jQuery

36. @whitworthseo
100% tests

37. @whitworthseo
don’t forget search console

38. how to piss off developers
@whitworthseo
finally…

39. not learning your CMS
@whitworthseo

40. this could be the limitation
not development
@whitworthseo

41. silly recommendations
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42. conclusion
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43. seo and dev can look great
together
@whitworthseo

44. teamwork prudent for both parties
@whitworthseo

45. ultimately….
your client or brand ROI
@whitworthseo

46. if you cant bring dev in house
these tips should help
@whitworthseo

47. thanks for listening
@whitworthseo