This report is a snapshot of the social medi landscape for SLO County businesses in 2012. Over 1,200 businesses were sampled across 15 of the largest county industries utilizing social media. Large chains such as Kohl’s, Target, Costo, Home Depot, Taco Bell are excluded. Some data is a comparison to 2011 statistics. Also includes reference to national averaged.

1. San
Luis
Obispo
County
Social
Media
Report
2012
—
Business
—
Report
by
Whizbang
Social
Media
With
Impact
San
Luis
Obispo,
CA
Whizbangideas.com
©2012
Advertise
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Inc
Information
contained
within
this
report
may
not
be
reproduced
or
distributed
without
the
express
permission
of
Whizbang.
Research
and
graphing
by
Brett
Kitson
and
Frank
Scotti

2. Letter
from
the
author…
Last
year
we
released
the
Central
Coast
Social
Media
Report
on
Business,
one
of
the
most
popular
research
and
reports
of
the
year.
Introducing
the
2012
SLO
County
Social
Media
Report
on
Business,
specifically
based
on
data
gathered
from
October
2011
thru
September
2012.
Like
any
marketing
campaign
goal,
businesses
are
using
social
media
as
a
tool
to
develop
and
reiterate
core
consumer
relationships.
Platforms
that
demand
identity
have
created
inter-­‐web
societal
and
behavioral
norms,
binding
its
users
into
accountability,
thus
facilitating
trust
and
brand
loyalty,
not
to
mention
the
desire
to
share
these
characteristics
with
other
consumers.
Change
is
the
norm
in
social
media.
The
numbers
reflected
are
just
a
snapshot
in
time
and
are
useful
for
spotting
trends
and
developing
a
benchmark
for
future
reports.
Always
remember,
a
valuable
social
media
campaign
doesn’t
end—
a
company
or
brand
is
constantly
reiterating
its
presence.
So
should
your
social
media
commitment.
My
suggestion
on
how
to
get
the
most
insight
out
of
this
report
is
in
cross-­‐referencing
statistics.
Look
for
patterns,
positive
or
negative,
opportunities,
growth
areas,
etc.
Then
create
action
items
that
you
can
apply
to
your
business’s
social
media
presence
based
on
your
learning.
If
you
need
help
interpreting
the
data,
or
improving
your
social
media
channel
presence,
Whizbang
has
workshops
that
can
put
you
on
the
social
media
path
to
success.
And
with
a
lot
less
effort
than
you
might
think.
Happy
socializing.
Frank
Scotti,
Chief
Idea
Officer
Whizbang
2
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Inc.

3. Table
of
Contents
Executive
Summary…………………………………………………………………………………………………...……4
Facebook
Methodology
……………………………………………………………………….……………………….…5
Facebook
Insights
&
Findings
…………………………..………………………………….……………………….…6
Facebook
Statistics
…………………………………………………………………………………………………..….…7
Average
Facebook
“likes”
per
industry…..…………………………………………………………………..….…8
Average
Facebook
“check-­‐ins”
per
industry…..….……………………………………………………....….…10
Twitter
Methodology…………………………………………………………………………………………….….……16
Twitter
Business
Pages
by
City…………………….……………………………………………………..……….…17
Twitter
Statistics…………………..…………………………………………………………………………………….…18
YouTube
Methodology…………………………………………………………………………………………………...22
YouTube
Stats…………………………………………………………………………………………………………….....23
Terminology………………………………………………...…………………………………………………………….....43
References…………………………………………..……………………………………………...………………………...44
About
Whizbang…………………………………………………………………………………………………………...63
3
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4. Executive Summary
The purpose of this report is to answer the following questions:
• How many SLO County businesses have Facebook/Twitter/YouTube pages compared to the 2011 data?
• Which SLO County businesses tend to be the most popular?
• How are the types of industries using social media changing?
• How many businesses in SLO County are growing their social media presence compared to the 2011 data?
• What SM technique, “likes”, “check-ins”, “views” or “tweets”, is being used most in SLO County?
• Is there a social “hub” in SLO County?
In the 2011 Central Coast Social Media Report, we did not have any previous social media data for the Central Coast so we
decided to compare the usage to national averages. For this year’s report, we can examine changes of social media in 2012
compared to the 2011 data. Here are some of our key findings:
• 81% of SLO County businesses have a Facebook page, a 21% increase from 2011’s data.
• 843 is the average number of “likes” per page for SLO County businesses. In 2011, the average number of “likes” was only 382, a
121% increase.
• 26% of SLO County businesses have a Twitter page. By comparison, 45% of businesses in America have a Twitter page.
• 634 is the average number of followers for SLO County business Twitter users, a 32% increase over the 2011 average of 471 users.
• 8.24% of SLO County businesses in our sample have a YouTube marketing channel. This is down from 2011, which showed that 9.7%
of businesses sampled had a YouTube channel.
• 4,991 is the average amount of YouTube upload views for SLO County businesses after the extreme outliers were removed, in line
with 2011 upload views.
• San Luis Obispo is home to 9 of the 10 most “liked” businesses in the county.
This is just a summary of the key findings within the 2012 Central Coast Social Media Report on Business. The following
pages contain a more in-depth look at our methodology and findings. We created the charts and graphs to highlight the
most interesting findings of this report.
4
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5. Facebook
Methodology
• The sample of SLO County businesses was based on the following:
- Whizbang 2011 Business Social Media Report
- Google search results from “site:facebook.com,”
“facebook.com/localbusiness.sanluisobispocalifornia”
- Google search results for “slo county business directory”
• Data was collected in September 2012.
• Large chains and/or corporations were omitted from this sample selection (i.e. Kohl’s, Target, Walmart, Ralphs, Costco,
Home Depot, Taco Bell, etc…)
• The sample included the 2011 business sample of 898 SLO County businesses, and an additional 304 businesses, with
most of these coming from the wine/winery industry.
• Total sample equaled 1,202 SLO County businesses, divided into the following industries:
- Auto Dealers: 25
- Auto Parts: 25
- Bikes: 18
- Clothing: 66
- Computers & Tech: 97
- Entertainment: 37
- Food: 274
- Health: 66
- Hotels & Lodging: 208
- Motorcycles: 13
- Physicians: 58
- Law: 61
- Sporting: 28
- Travel: 3
- Wine: 223
In order for a business to be considered as having a Facebook page, the business would either have to be found directly on
Google (by searching the company name/Facebook page), have a link from its business web page, or through the Facebook
search bar itself. In other words, how the average consumer would search for a Facebook listing.
5
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6. Facebook
Insights and Findings
Facebook is still the most popular social media tool for businesses. It gives your business the best opportunity to connect
with your customers and illustrate what your company is all about. Last year, only 60% of SLO County local businesses
had a Facebook page. In 2012, that percentage increased to 81%, an additional 21%. Of our sample, 55% have Facebook
pages with between 0 and 99 “likes.” The SLO County average number of “likes” per page rose from 382 to 843.
The food, hotels, lodging, and wine industries add up to 59% of the sample population because, collectively, they are the
three largest industries in SLO County.
Although sporting goods stores comprise only 2% of our sample, they hold 50% of the top ten most “liked” businesses.
Tennis, Skate, and Running Warehouses each hold over 40,000 likes, claiming the top three spots in the top ten.
6
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7. Facebook
With 81% of SLO County businesses reported now on Facebook, it is clear that businesses in SLO County are beginning to
understand the benefits that come with having a Facebook page. However, the majority of businesses in SLO County still
under-utilize or do not interact with their Facebook page at all.
Proportion of SLO County businesses that have a Facebook page:
7
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8. Facebook
Average number of “likes” per industry:
Of Interest: As you can see, the data is skewed heavily by the Sporting Goods industry, which is a result of the small
sample size and heavy outliers from Tennis, Skate, Running, and Tackle Warehouses.
8
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9. Facebook
Here’s a graph representing the average number of “likes” per industry, excluding the Sporting Goods industry:
Of Interest: Travel and lodging are unusually low for their categories. The Computers and Tech category somewhat
stands out with 385 average “likes.” Entertainment, food and wine businesses account for nearly 50% of Facebook “likes,”
unsurprisingly.
The data indicates that Facebook users “like” entertainment and wine industry businesses in SLO County more than any
other category. This can be partially attributed to the fact that the wine and entertainment industries have embraced their
use and engagement on Facebook, making the effort and experience worthwhile.
9
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10. Facebook
Average number of “check-ins” by industry:
Of Interest: The Entertainment and Food industries dominate the local “check-in” activity, with a potential reach of over
3,500,000 Facebook users to date. This includes movie theatres, bars, restaurants, events, music, museums, etc…a trend
that should be encouraged and optimized.
The data clearly indicates that Facebook users like to “check-in” at food establishments in SLO County more than any
other industry.
10
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11. Facebook
This graph represents the number of businesses per range of “likes.”
Of Interest: It is surprising that over 100 businesses have a Facebook page with zero “likes.” This statistic is important to
remember when looking at the overall increase in the number of businesses with a Facebook page this year vs. last year.
This data suggests the laggards are coming online in spite of their resistance to the channel.
Recommendation: If you are one of the 19% of businesses in SLO County that still doesn’t have a Facebook page, don’t
create one until you have a social media strategy. Remember, the point is not to have a page, but to productively connect
and engage with users.
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12. Facebook
The Top Most Visable Businesses on Facebook:
Top 10 "Liked"
Businesses
City Industry Business Likes
1 SLO Sporting Tennis Warehouse 91428
2 SLO Sporting Skate Warehouse 89739
3 SLO Sporting Running Warehouse 40042
4 Pismo Beach Food Splash Café 34281
5 SLO Sporting Tackle Warehouse 27878
6 SLO Sporting Leftlane Sports 26391
7 SLO Clothing Mika Yoga Wear 18844
8 SLO Comp & Tech Mindbody Software 16346
9 SLO Food Firestone Grill 12848
10 SLO Entertainment Sunset Drive-in Theater 11222
Top 10 “Check-ins”
City Industry Business Check-ins
1 SLO Food SLO Brew 23077
2 SLO Hotels & Lodging Madonna Inn 19613
3 Pismo Beach Food Splash Café 17832
4 Morro Bay Food Mi Casa Restaurant 10103
5 SLO Food Woodstock's Pizza 9007
6 Pismo Beach Hotels & Lodging The Cliffs Resort 8348
7 SLO Entertainment The Graduate 8120
8 SLO Food Novo Restaurant 7824
9 Pismo Beach Food Pierside Seafood 6727
10 SLO Food Black Sheep 6543
Of Interest: What’s the value of “likes” vs. “check-ins”?
“Likes”
are
not
a
true
signal
of
an
individual’s
actual
affinity.
They
may
have
arrived
on
your
page
via
a
number
of
means
–
whether
through
push,
pull
or
pure
serendipity.
Source
of
your
community,
however,
isn’t
nearly
as
important
as
what
you
do
to
nurture
and
activate
these
users
long
term.
A
“check-­‐in”
is,
in
most
cases,
a
self-­‐directed
decision,
that
stems
from
the
users
true
affinity
for
the
brand.
Consider
though
that
“check-­‐ins”
are
not
yet
available
for
all
brands.
As
Augie
Ray,
Forrester
Research,
puts
it,
“you
can’t
check-­‐in
to
a
can
of
(Green
Giant)
peas
in
the
grocery
store
aisles.”
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13. Facebook
Top 10 “Likes” in the Food Industry
City Business Likes
1 Pismo Beach Splash Café 34281
2 SLO Firestone Grill 12848
3 SLO SLO Brew 9015
4 SLO SLO Farmer's Market 8420
5 SLO Woodstock's Pizza 7939
6 Paso Robles Big Bubba's Bad BBQ 6649
7 SLO High Street Deli 3722
8 Paso Robles Good Ol' Burgers 3056
9 Morro Bay Mi Casa Restaurant 3049
10 SLO Yogurt Creations 2445
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14. Top 10 Check-ins in the Food Industry
City Business Check-ins
1 SLO SLO Brew 23077
2 Pismo Beach Splash Café 17832
3 Morro Bay Mi Casa Restaurant 10103
4 SLO Woodstock's Pizza 9007
5 SLO Novo Restaurant 7824
6 Pismo Beach Pierside Seafood 6727
7 SLO Black Sheep 6543
8 SLO Mother's Tavern 6515
9 Pismo Beach Ventana Grill 6142
10 Pismo Beach Cracked Crab 5278
Of Interest: Firestone Grill has the second highest number of “likes,” but customers are not saying,” Hey, we’re at
Firestone Grill” by “checking-in.”
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15. Facebook
Top 10 Liked Wineries
City Business Likes
1 Paso Robles Tobin James Cellars 10232
2 Paso Robles Paso Robles Wine 8091
3 Paso Robles Peachy Canyon Winery 6632
4 Paso Robles JUSTIN Vineyards & Winery 5592
5 SLO Sextant Wines 5380
6 Paso Robles J. Lohr Vineyards & Wines 5284
7 Paso Robles Robert Hall Winery 5110
8 SLO Tolosa Winery 4883
9 Arroyo Grande Talley Vineyards 4716
10 Paso Robles Whalebone Winery 4534
Top 10 Check-ins for
Wineries
City Business Check-ins
1 Paso Robles Tobin James Cellars 6350
2 Arroyo Grande Laetitia Vineyard & Winery 3394
3 SLO Tolosa Winery 3132
4 Paso Robles Castoro Cellars 2886
5 SLO Chamisal Vineyards 2008
6 Paso Robles Bishop's Peak 1953
7 Paso Robles Robert Hall Winery 1672
8 Paso Robles Chronic Cellars Winery 1544
9 Paso Robles Peachy Canyon Winery 1515
10 Paso Robles Mondo Cellars 1436
Note: Well done, Tobin James, Peachy Canyon and Tolosa Winery. All three have a good, balanced number of “likes”
and “check-ins,”
indicating
strong
brand
affinity
and
a
good
user
experience.
15
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16. Facebook
Top 10 Likes for Clothing
Companies
City Business Likes
1 SLO Mika Yoga Wear 18844
2 SLO The Sub 3806
3 SLO Central Coast Surfboards 2512
4 SLO Straight Down 1656
5 SLO Coalition 1504
6 SLO Moondoggies Beach Club 806
7 SLO H&G Clothing 775
8 SLO Sock Drawer 735
9 SLO Mountain Air Sports 697
10 SLO Ruby Rose 619
Note: Don’t see your industry broken out in detail here? Contact Frank Scotti at Whizbang at (805) 594-1880 or email
frank@whizbangideas.com to schedule a personal evaluation of your business or industry, or ask your marketing person
for your social media optimization report.
16
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17. Twitter
Methodology
• The sample of SLO County business Twitter pages was based on the following:
- Whizbang 2011 Business Social Media Report
- Direct Twitter search using business name
- Recorded by city (including Central Coast listings) using Twellow
• Data was collected in September, 2012.
• Large chains and/or corporations were omitted from this sample selection. (i.e. Kohl’s, Target, Walmart, Ralph’s,
Costco, Home Depot, Taco Bell, etc…
• Review the percentage of SLO County Tweeters in 2012 based on SLO County population data of 273,200 in January
2010.
• Review the number of SLO County Business Twitter accounts recorded in 2012.
Insights and Findings
SLO County businesses are still behind the trend on Twitter. Only 26% of SLO County businesses in our sample have a
Twitter marketing channel, which is far below the national average of 75%, according to TheSocialSkinny.com. Twitter is a
social media website that has been surging in the past couple of years and it is a marketing asset that all businesses need to
start taking advantage of. The good news is the average number of Twitter followers among SLO County businesses is
growing, rising from 471 in 2011 to 622 in 2012.
By location (based on cities with over 10 Twitter pages in our sample), Paso Robles has the highest average of Twitter
followers per page with 831, followed by San Luis Obispo with 734. Arroyo Grande has the highest average of them all with
934 followers, but there are only 11 Twitter pages in this sample and the average is heavily skewed by The Gather Wine Bar
and Talley Vineyards.
• San Luis Obispo City accounts for nearly half of all business Twitter pages in the county, but is third in terms of
Twitter “followers”.
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18. Twitter
Proportion of the 1,202 included SLO County businesses with a Twitter marketing channel:
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19. Twitter
The total Tweeters in SLO County in 2012 is 579, a modest 7% increase over 2011.
Of Interest: In most cases, we saw an increase in Twitter business pages, with the largest growth in Paso Robles, from 92 Twitter
Business pages in 2011, to 111 Twitter business pages in 2012, a 21% increase.
San Luis Obispo shows a drop in business Twitter pages from 2011, possibly due to some SLO pages switching to a customized
@handle, making it harder to find.
Note: Even though research did not uncover any business Twitter pages in San Miguel or San Simeon does not necessarily mean that
none exist. Again, it is possible and likely some Twitter @handles are customized, thus not easily found.
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20. Twitter
Of Interest: By location, Arroyo Grande has the highest average Twitter followers with 934 followers, heavily skewed by The Gather
Wine Bar and Talley Vineyards.
Avila Beach has the highest number of Twitter “followers” PER PAGE at 407, with one Twitter page found, Wood Winery.
Arroyo Grande’s average Twitter “followers” per page is 85.
Paso Robles average of Twitter “followers” per page is 7.5.
San Luis Obispo average of Twitter “followers” per page is 2.7.
The county average of Twitter “followers” per page is 284.
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21. Twitter
Average number of Twitter followers per business page segregated by industry:
Note: Any industry not represented here is due to the fact that there were no businesses with Twitter pages representing that industry
in the sample pool.
The Auto Parts, Bikes, Motorcycles, and Law industry averages are all based on less than 5 Twitter channels.
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22. Twitter
The
Top
Most
Visible
Businesses
on
Twitter
Top 10 Most Followers
City Industry Business Followers
1 Paso Robles Wine Peachy Canyon Winery 10202
2 SLO Sporting Tennis Warehouse 10177
3 SLO Clothing Mika Yoga Wear 8986
4 SLO Entertainment Rich Ferguson Entertainment 6223
5 SLO Sporting Tackle Warehouse 5952
6 Paso Robles Wine Paso Robles Wine Country Alliance 5887
7 Paso Robles Wine Paso Robles Wine 5853
8 SLO Computers & Electronics Mindbody Software 4421
9 SLO Sporting Leftlane Sports 4130
10 SLO Sporting Skate Warehouse 3582
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23. YouTube
Methodology
The sample of SLO County Businesses were selected based on the following:
• Google Search results for “site:youtube.com” and
“youtube.com/localbusinesssanluisObispo”
• Inclusion of businesses with a YouTube Channel from the Whizbang
2011 Business Social Media Report
Data was collected in September, 2012.
Location, total uploads, total subscribers and total upload views were recorded.
Insights and Findings:
95 total SLO businesses, only 8%, were identified as having a YouTube channel.
YouTube had the smallest presence among the three social media channels throughout SLO County. Among the
represented industries, the wine industry had the largest presence on YouTube commanding 51% of all YouTube channels
in our sample. Although wineries have the most YouTube channels, the only YouTube channel in the wine industry that
fell in the top 10 views was Paso Wine which tours around different wineries in Paso Robles. Rich Ferguson
Entertainment, a famous magician based in SLO County, had the largest YouTube presence with 4,976,571 upload views.
As we stated in last years report, the main measure of YouTube success is based on upload views and total subscribers. The
average number of YouTube upload views in our sample is 214,698 but only seven businesses in our sample exceed that
amount of views. If you take out the top 10 outliers in both directions, the average amount of upload views equates to
4,991, which is a much more accurate value. The average amount of upload views for wineries is 4,481.
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24. YouTube
8% of SLO County businesses have a YouTube Channel:
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25. YouTube
Among the 8% of SLO County businesses in our sample that have a YouTube Channel, 95 businesses, the chart below
represents the amount of businesses in each industry that have a YouTube marketing channel:
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26. YouTube
These two graphs represent the number of businesses per range of YouTube uploaded views, 2012 (top) vs. 2011
(below).
Note: Increased YouTube channels have also increased the 100-999 “views” range. The typical range flow is from right to left, as
views increase. The trend indicates that new YouTube channel content is topping out in the 0-999 “likes” range in 2012.
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27. YouTube
The
Top
Most
Visible
Businesses
on
YouTube
Note: To merely have a lot
Top Businesses with Most YouTube Views of uploads is not the goal.
Again, it is all about
City Industry Business Views Uploads
quality of content and its
1 SLO Entertainment Rich Ferguson Entertainment 4,976,571 182 ability to engage users. In
the case of YouTube, the
2 SLO Sporting Tennis Warehouse 4,741,435 1216 goal is that your content is
shared and has a good
3 SLO Sporting Skate Warehouse 3,223,182 121 viewership, as defined by
your YouTube strategy.
Computers &
4 SLO Technology Etna Interactive 2,768,439 276 In 2012, the average
number of upload views
5 SLO Sporting Running Warehouse 2,136,819 784 in our sample was
214,698 vs. 122,165
6 SLO Sporting Tackle Warehouse 1,685,429 1082
average upload views in
7 SLO Bikes Art's Cyclery 923,928 87 the 2011 sample, a 75%
increase. This is
Paso predominantly the result
8 Robles Wine Paso Robles Wine 79,364 6 of the top two channels,
including Rich Ferguson,
9 SLO Auto Dealers McCarthy Wholesale 68,760 21 and The Warehouse
brands.
10 SLO Clothing Mountain Air Sports 46,797 67
Of Interest: Rich Ferguson Entertainment has only 182 video uploads, but the average “views” per upload is over 27,000. In contrast,
Mountain Air Sports has 67 uploads with 46,797 views, for an average of 698 views per upload, still an impressive number.
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28. YouTube
The
Top
10
Businesses
on
YouTube
with
the
most
subscribers.
Top Businesses with the Most Subscribers
City Industry Business Subscribers
1 SLO Sporting Skate Warehouse 12943
2 SLO Sporting Tennis Warehouse 5459
3 SLO Sporting Tackle Warehouse 3718
4 SLO Entertainment Rich Ferguson Entertainment 2316
5 SLO Sporting Running Warehouse 1816
6 SLO Bikes Art's Cyclery 1508
Computers &
7 SLO Electronics Ethna Interactive 243
Computers &
8 SLO Electronics Mindbody Software 159
Paso
9 Robles Wine Paso Robles Wine 76
10 SLO Clothing Mika Yoga Wear 40
Of Interest: Subscribers are a gauge of the loyalty to your YouTube brand. YouTube
subscribers
are
people
who
liked
your
video
and
have
asked
to
be
notified
when
you
post
more.
It
is
similar
to
a
Facebook
“like,”
except
that
YouTube
does
not
yet
allow
push/pull
tactics
to
incentivise
users
to
subscribe.
It
is
purely
a
self-­‐directed
choice.
Unlike
Facebook,
when
you
subscribe
to
a
YouTube
channel,
it
is
not
broadcast
to
your
social
network
channels.
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29. YouTube
Four
sample
businesses
subscriber
growth
from
2011
to
2012.
BUSINESS
KZOZ
2012
Uploads-­‐264
Upload
Views
-­‐
3,009,253
Subscribers-­‐191
2011
Uploads-­‐223
Upload
Views
-­‐
1,136,253
Subscribers-­‐104
KSBY
TV
2012
Uploads-­‐264
Upload
Views
–
516,
688
Subscribers-­‐161
2011
Uploads-­‐140
Upload
Views
–
309,540
Subscribers-­‐130
_________________________________________________________________________________________________
MG
Sports
Supplements
2012
Uploads-­‐9
Upload
Views
–
145,610
Subscribers-­‐9
2011
Uploads-­‐8
Upload
Views
–
142,379
Subscribers-­‐9
Nancy’s
Healthy
Kitchen
2012
Uploads-­‐7
Upload
Views
–
137,880
Subscribers-­‐55
2011
Uploads-­‐7
Upload
Views
–
133,946
Subscribers-­‐42
Of
Interest:
MG
Sports
Supplements
and
Nancy’s
Healthy
Kitchen
are
examples
of
how
forward
momentum
will
stop
as
your
engagement
and
uploaded
content
stops.
29
©2012
Whizbang,
a
division
of
Advertise
Here,
Inc.

30. Terminology
Channel:
A
channel
on
YouTube
is
the
home
page
for
an
account.
It
shows
the
account
name,
the
account
type,
the
public
videos
they've
uploaded,
and
any
user
information
they've
entered.
“Check-­‐ins”:
Users
who
wish
to
announce
their
location
to
their
friends
on
Facebook
would
tap
a
"check-­‐in"
button
to
see
a
list
of
places
nearby,
and
then
choose
the
place
that
matches
where
they
are.
After
checking
in,
your
check-­‐in
will
create
a
story
in
your
friends'
News
Feeds
[on
Facebook]
and
show
up
in
the
Recent
Activity
section
on
the
page
for
that
place.
#Hashtags:
The
hashtag
was
created
organically
by
Twitter
users
as
a
way
to
categorize
messages.
People
use
the
hashtag
symbol
(#)
before
a
relevant
keyword
or
phrase
(no
spaces)
in
their
Tweet
to
categorize
those
Tweets
and
help
them
show
more
easily
in
Twitter
Search.
Facebook:
Facebook
is
a
social
networking
service
launched
in
February
2004,
owned
and
operated
by
Facebook,
Inc.
As
of
September
2012,
Facebook
has
over
one
billion
active
users,
more
than
half
of
them
using
Facebook
on
a
mobile
device.
Followers:
or
Twitter
followers,
someone
who
subscribes
to
(i.e.
follows)
the
tweets
of
another
Twitter
user.
“Likes”:
A
"Like"
is
a
way
to
give
positive
feedback
or
to
connect
with
things
you
care
about
on
Facebook.
You
can
like
content
that
your
friends
post
to
give
them
feedback
or
like
a
Page
that
you
want
to
connect
with
on
Facebook.
You
can
also
connect
to
content
and
Pages
through
social
plugins
or
advertisements
on
and
off
Facebook.
Pages:
Facebook
created
Pages
when
they
noticed
that
people
were
trying
to
connect
with
brands
and
famous
artists
in
ways
that
didn’t
quite
work
on
Facebook.
So
now
when
you
“like”
a
product,
business,
movie,
etc,
that
information
is
posted
on
your
wall,
and
your
friends
might
see
it
too.
You
can
see
which
Pages
your
friends
are
fans
of
via
the
“Info”
tab
on
their
profile.
Social
Marketing:
A
gross
oversimplified
definition
of
Social
Marketing
is
an
approach
used
to
develop
activities
aimed
at
changing
or
maintaining
people’s
behavior
for
their
benefit.
In
context
of
this
report,
it
refers
to
the
use
of
social
web
channels
such
as
Facebook,
Twitter
and
YouTube
to
create
a
social
network
and
monitor
behavior.
Social
Media:
In
context
of
this
report,
social
media
is
the
use
of
social
web
channels
such
as
Facebook,
Twitter
and
YouTube
to
place.
Control
and
monitor
media
content
for
a
business,
product
or
service.
Subscribers:
Subscribers
are
people
who
liked
someone’s
videos
so
they
subscribed
to
them.
When
you
subscribe
to
someone
you
get
a
notice
if/when
they
make
any
more
videos.
Twitter:
Twitter
is
an
online
social
networking
service
and
microblogging
service
that
enables
its
users
to
send
and
read
text-­‐based
messages
of
up
to
140
characters,
known
as
"tweets.”
Tweeters:
people
who
“tweet”
on
Twitter.
Uploads:
An
upload
is
a
video
that
a
user
will
transfer
to
a
YouTube
server.
Once
uploaded,
the
video
resides
on
a
YouTube
server,
and
is
counted
as
one
upload.
Upload
views:
The
number
of
views
an
uploaded
video
has
on
YouTube.
Each
time
a
user
views
the
video,
it
is
counted
as
one
upload
view.
YouTube:
YouTube
is
a
video-­‐sharing
website,
created
by
three
former
PayPal
employees
in
February
2005,
on
which
users
can
upload,
view
and
share
videos.
30
©2012
Whizbang,
a
division
of
Advertise
Here,
Inc.

31. References
Google.com
Twellow.com
Facebook.com
Twitter.com
YouTube.com
Whizbang
Social
Media
Report,
2011
"Burson-­‐Marsteller
2011
Global
Social
Media
Check-­‐up."
Upload
&
Share
PowerPoint
presentations
and
documents.
Burson-­‐Marstellar,
1
Jan.
2012.
<http://www.slideshare.net/BMGlobalNews/bursonmarsteller-­‐2012-­‐global-­‐social-­‐media-­‐checkup>.
"SLO
County
Community
Assessment
Report
2011."
SLO
County
Community
Assessment
Report
2011.
San
Luis
Obispo
County
Community
Foundation,
1
Jan.
2011.
Aug.
2011.
<www.appliedresearchsurvey.org>.
"San
Luis
Obispo
County
QuickFacts
from
the
US
Census
Bureau."
State
and
County
QuickFacts.
N.p.,
n.d.
Web.
7
Oct.
2011.
<http://quickfacts.census.gov/qfd/states/06/06079.html>.
"Statistics
on
Facebook
Pages."
Social
Media
Monitoring
Tools
for
Business
by
Sysomos.
N.p.,
n.d.
Web.
2011.
<http://www.sysomos.com/insidefacebook>.
"Twitter
Statistics
-­‐
In-­‐depth
Report
by
Sysomos
on
Twitter's
Growth."
Social
Media
Monitoring
Tools
for
Business
by
Sysomos.
N.p.,
n.d.
Web.
2012.
<http://www.sysomos.com/insidetwitter>.
"www.facebook.com/press."
www.facebook.com/press.
N.p.,
n.d.
<http://www.facebook.com/press/info.php?statistics>.
Pew
Research
Center,
2012
www.nova.edu/ssss/QR/WQR/youtube.pdf
socialmediagovernance.com/studies/
31
©2012
Whizbang,
a
division
of
Advertise
Here,
Inc.

32. About Whizbang
Whizbang
is
a
full-­‐service
marketing
firm
located
in
San
Luis
Obispo,
CA.
We
deliver
innovative
and
idea
driven
solutions
for
our
clients’
brands
through
all
B2B,
B2C,
B2G,
B2P,
P2P
and
all
the
other
"2"
acronym
touch-­‐points.
Whizbang
has
been
at
the
forefront
of
the
social
media
marketing
revolution
since
2002.
Whizbang
principals
Frank
Scotti
has
guided
his
clients
in
the
social
media
world
since
its
inception
in
the
mid
1990’s.
Frank
created
one
of
the
first
internet
webisodes
for
Kodak
in
1993,
featured
on
C-­‐NET,
winning
dozens
of
industry
awards
of
excellence.
He
continued
to
innovate
web-­‐based
design
and
practices
for
America
West
Airlines,
The
City
of
El
Segundo,
Morgan
Stanley,
Allstate,
Lexus,
and
many
other
Fortune
100
Companies.
If
you
have
any
questions
about
this
report,
would
like
help
interpreting
what
this
data
means
to
your
property
and
the
opportunities
it
identifies,
call
Frank
Scotti
at
805.594.1880
to
set
up
an
appointment.
In
the
mean
time,
visit
us
at
http://www.whizbangideas.com,
follow
us
on
Twitter,
#whizbangideas
and
like
us
on
Facebook
at
Whizbang
Marketing
Firm.
facebook.com/Whizbangideas
frank@whizbangideas.com
twitter.com/whizbangideas
805.594.1880
32
©2012
Whizbang,
a
division
of
Advertise
Here,
Inc.