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Similaire à 92% to Sold Out - One Camp's Journey
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92% to Sold Out - One Camp's Journey
- 1. FROM 92% TO SOLD OUT YMCA CAMP KITAKI
- 2. AS BORROWED FROM MANY OTHER CAMPS. ONE CAMP’S JOURNEY
- 4. BIG STUFF, BIG RETURNS TECHNOLOGY/MARKETING ▸ Website ▸ Online Registration (Formstack) ▸ Splitting print media into a New Camper and Return Camper messaging ▸ Splitting email marketing into smaller segments ▸ Moving things 1 week earlier; annually ▸ Last minute discount email
- 6. ENGAGEMENT MARKETING MEET FAMILIES ▸ Before and after school programs ▸ Fundays (schools out days) ▸ Community Events ▸ In Schools (Kitaki Campfire) ▸ Displays at Branches ▸ T-Shirt Weeks
- 7. ENGAGEMENT MARKETING CONNECT WITH FAMILIES ▸ Kitaki Dinner Party ▸ Downloadable Party Pack ▸ Christmas Cards ▸ Kitaki Valentines ▸ Resident Camp Access Grant ▸ Yard Signs ▸ Car Window Art Contests ▸ Essay Contest
- 9. ENGAGEMENT MARKETING DISPLAY AND MEDIA ▸ Flexible and Good Looking Display ▸ Short Teaser Video (kid focused)
- 10. KITAKI HOLIDAYS
- 11. KITAKI HOLIDAYS SPECIAL EVENTS - TARGET WEEKS ▸ Uhari Day ▸ 4th of July ▸ Kitaki’s Birthday ▸ Ikatik Yad ▸ Make sure kids know it only happens once a year.
- 12. KITAKI HOLIDAYS UHARI DAY ▸ Color war ▸ 4 Societies tied to creed/values ▸ Opening Ceremonies ▸ Feats of Strength and Courage
- 14. IF CAMP IS GOOD, THEN MORE CAMP IS BETTER. HOW WE TALK ABOUT NEXT YEAR
- 15. HOW WE TALK ABOUT NEXT YEAR THREE THINGS WE WANT KIDS TO FEEL ▸ 1. Camp was an overwhelmingly positive experience. ▸ 2. Camp will miss me if I don’t come back. ▸ 3. There is more for me here.
- 16. “CAMP WON’T BE THE SAME WITHOUT YOU.” Kitaki Staff HOW WE TALK ABOUT NEXT YEAR
- 17. CAMP KITAKI IS YOUR CAMP NOW. HOW WE TALK ABOUT NEXT YEAR
- 18. WE NEED YOU TO TAKE SOME CAMP MAGIC WITH YOU, AND LEAVE SOME OF YOUR OWN MAGIC WITH US. Campfire Speech HOW WE TALK ABOUT NEXT YEAR
- 19. HOPE TO SEE YOU BACK NEXT YEAR, JOSH. Full time staff HOW WE TALK ABOUT NEXT YEAR
- 20. CAMP IS IMPORTANT. CAMP IS THE PLACE PEOPLE SAY THEY CAN BE THEMSELVES. Staff HOW WE TALK ABOUT NEXT YEAR
- 21. HOW WE TALK ABOUT NEXT YEAR PINNACLE PROGRAMS ▸ Leadership ▸ Niobrara ▸ Challenge Ranch ▸ SK Program (CIT Program) ▸ Essay about what camp means
- 22. HOW WE TALK ABOUT NEXT YEAR END OF WEEK PROCESSING ▸ Meet with Unit Leader ▸ Small Group Processing Conversations ▸ Practicing what parents will ask kids ▸ Unit Leader highlights next year’s options ▸ Thank You Notes - Uhari Day
- 23. TELL YOUR PARENTS WHY CAMP MEANS SO MUCH TO YOU. Future Jason HOW WE TALK ABOUT NEXT YEAR
- 24. HOW WE TALK ABOUT NEXT YEAR YEAR AWARDS ▸ Historically started at 5 ▸ Revamped due to branding - I wanted it to feel like something was missing if they don’t come back ▸ Decided we started to late. ▸ Added 3 and 4 year awards. (Story) ▸ Print list in DH (kids can show off next time at camp)
- 25. HOW WE TALK ABOUT NEXT YEAR NEXT SUMMER REGISTRATION ▸ Used to use leftovers giveaways ▸ Now buy special stuff ▸ Some camps use shirts that staff wear on the last day ▸ Hats, Mittens, Scarves ▸ Staff can’t have them ▸ Stickers ▸ Closing Day Questions
- 29. PROGRAM OVERHAUL
- 30. PROGRAM OVERHAUL THE REALIZATION ▸ “Summer Camp” conundrum ▸ On paper we were the same from ages 9-14 ▸ Stuff had stagnated ▸ Juniors Camp
- 31. PROGRAM OVERHAUL SETTING GOALS ▸ Had big conversations about each program. ▸ Set up goals for each program to help us differentiate them. ▸ Use the goals to make decisions about which activities we would offer. ▸ Publish to parents ▸ Trailblazers Versus Leadership
- 32. PROGRAM OVERHAUL ▸ Each of our programs are designed with specific goals and outcomes in mind. These goals are used to determine which activities should be part of the experience. As a part of Leadership Camp: ▸ Leadership campers will… ▸ 1) Learn to work successfully with a wide range of people and ▸ personalities. ▸ 2) Understand their role in the group’s success. ▸ 3) Practice being a positive role model. ▸ 4) Take ownership of their camp experience.
- 33. PROGRAM OVERHAUL ▸ Trailblazers campers will… ▸ 1) learn to identify their strengths and communicate those strengths to others. ▸ 2) set goals and challenge themselves in a safe, supportive environment. ▸ 3) experience an increase in self-confidence as a result of the achievements and connections made during the week at camp. ▸ 4) learn to be more self-reliant.
- 34. PROGRAM OVERHAUL INCREASING PROGRAM IDENTITY ▸ Renaming ▸ Restructuring staff supervision ▸ Program Badges ▸ Program Bandana
- 36. PROGRAM OVERHAUL INSTILLING PROGRESSION ▸ Using goals and identity ▸ Rebuilding program slippage ▸ Juniors Versus Discoverers Cook Out
- 37. PROGRAM OVERHAUL PROGRESSION OUTCOME ▸ Program plan for each area that includes how you set up, different games, etc. ▸ Archery ▸ Lake ▸ Clubs versus Clinics ▸ Older campers giving the spiel
- 38. THERE IS SOMETHING MORE FOR ME HERE
- 39. THERE IS SOMETHING MORE FOR ME HERE LEADERSHIP CAMP ▸ Pinacle program ▸ Highlight it during the week ▸ Moved them closer during Campfire ▸ They lead a chapel and a part of campfire
- 40. THERE IS SOMETHING MORE FOR ME HERE NIOBRARA/CHALLENGE RANCH ▸ Niobrara: ▸ Send off and welcome back ▸ Paddle Presentation ▸ Challenge Ranch Camp ▸ Trail Master Medal ▸ Mounted Color Guard
- 41. THERE IS SOMETHING MORE FOR ME HERE LANTERN LEADERS ▸ We needed something that an individual could look at and say “I want that to be me in the future” ▸ Created a new Campfire Closing tradition ▸ Involve fire ▸ Special Vespers, Location, Story
- 42. THERE IS SOMETHING MORE FOR ME HERE COUNSELOR REPORTS ▸ Program Recommendation
- 44. WORKING WITH KIDS STAFF TRAINING ▸ Smaller Groups ▸ Better Hiring: start earlier ▸ Better Culture: Recognitions, Non Violent Communication ▸ Higher expectations for returning staff/better return interviews ▸ Push Things Down
- 45. WORKING WITH KIDS KID STUFF ▸ Cabin Meetings ▸ Choice ▸ Superday/Freeplay
- 46. WORKING WITH KIDS PARTNERING WITH PARENTS ▸ Before Camp ▸ More Tours ▸ More Conversations ▸ During Camp ▸ More Phone Calls Home ▸ “The Positive Call”