Looking for Strategic PPC Campaign Management and Landing Page Optimization? Call 1-888-919-4238 For A Free Consultation!

1. YOURWEBGURUS LLC DBA HOP2THETOP
White Glove PPC Management
My name is Justin Gross. I am the Owner and Lead Consultant at Hop2TheTop. I have been managing PPC campaigns full time for nearly 9 years. Yes,
that’s right, that’s over 18,000 hours of REAL campaign management experience!
Each year, I maintain certification with Google. I have personally been trained in the NYC Google AdWords office by top AdWords agency teams, am
an avid studier of digital marketing, and attend many of the industry conferences on a regular basis.
My philosophy is based on long-term relationships. I have been successful by being honest to a fault with my clients, up-front about expectations, and
by delivering results in challenging markets by applying industry best practices and unique tactics I’ve developed over the years.
I look forward to the opportunity to explore the possibility of a new relationship with your organization and appreciate your consideration in reviewing
our unique value proposition (enclosed).
Sincerely,

2. “Your Clients Are Very Fortunate To Have Such
An Apt Agency Supporting Them….”
Brittany C, Google AdWords
WHY US? What Are Google Agency Reps Saying?

4. The most common feedback we get is our clients go through many companies until they
finally settle on working with us. This is because we eliminate the headaches associated
with being a “small fish in a big pond”.
WHY US? Eh, who cares what GOOGLE says.. What do our
CLIENTS say?!?

5. WHY US? Eh, who cares what GOOGLE says.. What do our
CLIENTS say?!?
Michael Cooper - Aladdin Steel – Our Client Since 2008

6. Our Focus? Generating Conversions, web actions resulting from the
clicks we send. Emails, Quote Requests, Phone Calls from REAL potential customers.
“What good is a report with a ton of clicks
shown if those clicks don’t result in
conversions and subsequent profitability?”
It’s not the QUANTITY of clicks that really
count, it’s the QUALITY of those clicks and
potential customers.

7. How we do it? We Implement Proactive Management And Detailed Processes.
These are based on years of experience, industry expertise, and implementation of best
practices.
• Zip Code Analysis
• Hours Analysis
• Days Analysis
• AD Variations
• Keyword Conversion Results
• Device Type Results
• Landing Page Results
• CTR (Click Thru Rates)
• Conversion Rates
• Cost Per Lead
• Quality Scores
• AD Position
• Standard PPC / PC
• Mobile PPC
• Retargeting – Google (optional)
• Video Marketing (optional)
• Gmail Ads (optional)
• 2nd Tier Networks (optional)
• Weekly Projections
• Updates Throughout Month
• Allocation by Device
• Allocation by Profit Center
DIMENSION ANALYSIS
KPI ANALYSIS
CAMPAIGN TYPES
BUDGETING

8. Our Daily Processes
 Are We Overspending In Any Areas?
 Are We Underspending In Any Areas?
 Do We Need To Reallocate?
 Bidding & AB Test Adjustments
 CPA/CPL Based Optimizations
 Dimension analysis
 And so on…
Then Each Month …
 Strategy Update
 Previous Month Report (optional/fee
applies)
Many agencies do not have real processes, so
accounts slip through the cracks…

9. Reports? Yes! We disclose everything in straightforward reporting
branded to your agency showing all daily and monthly click activity, various key performance
indicators (KPI’s), and most importantly, conversion activity produced.
Our dashboard integrates with all major call tracking platforms, as well as Google Analytics, AdWords, BING Ads, and Facebook Ads.
We can customize client reports to suit needs.

10. We take a highly strategic approach that
Works with Google’s Quality Score algorithm.
We are closely matching queries to tailored
AD variations, to the most relevant
website pages based on the search.

11. Having Landing Pages and Websites that
CONVERT and garner high quality scores
With AdWords is KEY to PPC success.
So, we offer a Free Initial Landing Page Consult
With all PPC Accounts. More in depth
Landing Page development and AB testing
Services are also available as needed.

12. Custom Fees
One Time Setup Per Account - $795
(waived on existing accounts that do not
require ground up reconstruction)
Plus Monthly Management Fee
[ See Table To The Right ]
Premiums
• BING Ads Add 250/Month
• Facebook Add 250/Month
• Landing Page Creation Or Testing – Quote
• 50/Month Per Client If Using Our Call Tracking Account
Budget Low Budget High
Per Account
Fee
1 1500 400
1501 3000 500
3001 5000 625
5001 7500 750
7501 10000 1000
10000 15000 2000
15001 30000 3000
Contact us to discuss custom rates based on specific accounts.

13. Please Call Justin @ 908-642-2436 To
Get Started With A Free Consultation.