You wouldn’t think that business and psychology are two things that go together but without psychology in business, companies and entrepreneurs wouldn’t be as successful. Business Psychology ensures organizations are designed to make the most effective use of their people and these employees are able to do their jobs to the best of their abilities, and they are happy, engaged, and productive. Why do we want happy and engaged people? Because they are the most profitable, productive, sell more, are sick less and tend to stick around for longer! So happy people are the aim. Business psychology integrates the study of human psychology with practical business applications to enhance employee work environments, increase productivity, and organize groups of people in firms. Its goal is to delve deeper into human behavior and its interplay with the corporate lifestyle to create better sustainable and human-friendly workplace conditions for employees’ maximum performance and growth.

1. Business Psychology
Don’t worry Be Happy
Seta A. Wicaksana

2. Seta A. Wicaksana
0811 19 53 43
wicaksana@humanikaconsulting.com
• Business Psychologist
• Pendiri dan Direktur Humanika Consulting dan hipotest.com
• Anggota Komite Nominasi dan Remunerasi Dewan Komisaris PT Askrindo
• Sekretaris Prodi MM Program Pasca Sarjana Universitas Pancasila
• Dosen Tetap dan Peneliti di Fakultas Psikologi Universitas Pancasila
• Pembina Yayasan Humanika Edukasi Indonesia
• Wakil Ketua Asosiasi Psikologi Forensik Indonesia wilayah DKI
• Penulis Buku: Sobat Way (2016), Industri dan Organisasi: Pendekatan Integratif dalam
menghadapi Perubahan (2020), Human Faktor Engineering: Integratif Desain Manusia
dan Lingkungan Kerja (2021), Psikologi Industri dan Organisasi (2021), Psikologi Umum
(2021), Manajemen Pengembangan Talenta (2021), PIODiagnostik: Pengukuran Psikologi
di Lingkungan Kerja (2021), Transformasi Digital: Perspektif Organisasi, Talenta dan
Budaya Organisasi (2021), Psikologi Pelayanan (2021) dan Psikologi Konsumen (2021).
• Dosen Tidak Tetap di: Program Pasca Sarjana Ekonomi di Univ. Pancasila, STP TRISAKTI,
Fakultas Psikologi Universitas Mercu Buana, STIKOM IMA
• Certified of Assessor Talent Management (BNSP)
• Certified of Manager of Human Resources Management (BNSP)
• Certified of Human Resources as a Business Partner (SHRM)
• Certified of Risk Professional (BNSP)
• Certified of HR Audit
• Ilmu Ekonomi dan Manajemen (MSDM) S3 Universitas Pancasila
• Fakultas Psikologi S1 dan S2 Universitas Indonesia
• Sekolah ikatan dinas Akademi Sandi Negara

3. Why Business Psychology?
• You wouldn’t think that business and psychology are two things that go together but without
psychology in business, companies and entrepreneurs wouldn’t be as successful.
• Business Psychology ensures organizations are designed to make the most effective use of their
people and these employees are able to do their jobs to the best of their abilities, and they are
happy, engaged, and productive. Why do we want happy and engaged people? Because they are
the most profitable, productive, sell more, are sick less and tend to stick around for longer! So
happy people are the aim.
• Business psychology integrates the study of human psychology with practical business
applications to enhance employee work environments, increase productivity, and organize
groups of people in firms. Its goal is to delve deeper into human behavior and its interplay with
the corporate lifestyle to create better sustainable and human-friendly workplace conditions for
employees’ maximum performance and growth.

4. Industrial-Organizational Psychology Vs.
Business Psychology
Industrial-organizational psychology is the field that studies the workplace
and small group theory and applies it to personal and individual workplace
issues. It focuses on employees, company culture, productivity, morale, and
team-building.
Business Psychology, on the other hand, is broader than industrial-
organizational psychology and applies psychological practice and theory to
big-picture issues. This may include business strategies, stakeholder
relationships, market performance, and business operations.

5. What Is
Business
Psychology?
• Business psychology combines the science of human
psychology with practical business applications in order
to improve the work environment for employees,
improve productivity in businesses, and organize groups
of people in companies.
• Business Psychology is the study and practice of
improving working life. It combines an understanding of
the science of human behavior with experience in the
world of work to attain effective and sustainable
performance for both individuals and organizations.
(Business Psychology Association)
• The science that studies human behavior in the business
world and studies business from a human perspective in
its efforts to achieve superior performance through
sustainable mental well-being. (Soeharso, 2020)

6. What Is A
Business
Psychologist
• Business psychology ensures organizations are designed
to make the most effective use of their people and these
employees are able to do their jobs to the best of their
abilities, and they are happy, engaged, and productive.
Business psychologist examines employees and
companies with the goal of improving productivity and
the work environment. A business psychologist evaluates
the company’s goals, work strategies, and employees in
order to assess areas and tools for improvement.
• Business psychology may also help assess prospective
employees to ensure that they are right for the role and
company and may develop leadership and training
programs in order to incorporate new employees and
improve skills in the workplace.

7. Theoretical Baseline of Business Psychology
Business
Psychology
Industrial and
Organizational
Psychology
Behavioral
Economic
Business
Management
Strategic
Human
Resources
Management

8. Business
Psychology
Concept Knowledge
Capital
Strategic
Direction
Capital
Human
Capital
Organizational
Capital
Sustainable
Competitive
Advantages
Productivity
and Innovation
Learning and
Collaboration
Wellbeing and
Engagement
External
Organization
Internal
People
Culture
Values

9. Business Psychology: Strategic Direction
Capital
Philosophies and
values
Vision and Mission
Business Objectives
and Target
Strategic Intent
The management of an organization’s resources to achieve its goals and objectives.
Strategic Direction capital involves Philosophies and values, Vision and mission, setting objectives,
analyzing the competitive environment, analyzing the internal organization, evaluating strategies, and
ensuring that management rolls out the strategies across the organization.
https://www.investopedia.com/terms/s/strategic-management.asp

10. Business Psychology: Organizational Capital
Leadership and
Management
Organizational
Culture
Organizational design
and Technology
management
and Knowledge and
Informational
Management
A Term used to describe the efficiency with which a business or other type of organization can utilize resources in a manner that
makes it possible to implement and sustain some type of strategy. Since this process often involves identifying ways to use existing
resources in new ways or to allocate a portion of those resources to a new project without creating hardship for other strategies
that must continue to function, the ability to properly assess and use organizational capital can be important to the ongoing
growth of the organizations.
https://www.smartcapitalmind.com/what-is-organizational-capital.htm

11. Business
Psychology: Human
Capital
Individual competence
Teamship Competence
Organizational
Competence
Societal and Environmental
Competence
the economic value of a worker's experience and skills.
Human capital includes assets like education, training,
intelligence, skills, health, and other things employers value
such as loyalty and punctuality. As such, it is an intangible
asset or quality that isn't (and can't be) listed on a company's
balance sheet. Human capital is perceived to increase
productivity and thus profitability. The more investment a
company makes in its employees, the chances of its
productivity and success become higher.
https://www.investopedia.com/terms/h/humancapital.asp

12. Business Psychology: Knowledge Capital
Knowledge, Relationships, Learned
techniques,
Procedures, and
Innovations.
knowledge capital is the full body of knowledge an organization possesses. A company's
knowledge capital depends on the skills and talents of its workers, which is what makes it an
intangible asset. Knowledge capital provides companies with a comparative advantage over
their competitors. (Kenton, 2023)
Sources: https://www.investopedia.com/terms/k/knowledge-capital.asp

13. Business
Psychology
In Practice
• Business psychologists
design programs and
solutions that are geared
toward the company’s
unique issues, as well as
design training and
assessment programs.
• Business psychologists
may also help implement
and facilitate solutions and
programs in the
workplace.
• Business psychologists
offer an unbiased and
psychological perspective
on personal and
interpersonal issues in the
workplace.
• By using scientific research
methods on human
behavior and psychology,
business psychologists
help companies
understand issues and
challenges that arise in the
workplace.
Diagnosis Advice
Design
Delivery

14. What Does A
Business
Psychologist
Do?
• Researches scientific and psychological studies that are relevant to human
psychology, behavior, and the workplace.
• Advises employers and CEOs based on this research.
• Devises plans for improving employee performance, efficiency, and motivation.
• Researches and implements methods of assessing employees, developing
leadership, ensuring workplace safety, and maintaining work-life balance, and
diversity in the company.
• Improves methods of hiring, employee feedback, training, and management
for the company managers.
• Develops training and leadership programs for the employees and
management teams.
• Assists with employee selection.
• Designs solutions to ensure a positive work environment.
• Performs employee appraisals and evaluations.
• Provides employee counseling.
• Designs initiatives for employee health and well-being.
• Improves the business’s organizational and management structure.

15. Learning and Giving for
Better Indonesia
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