What's the secret to an award-winning marketing technology stack? In this presentation, you'll learn: - What martech investments and integrations are trending most among Widen customers - Examine some Stackie award-winning martech stacks - How Widen can help you with your martech stack integrations

1. Connect Your Disjointed Martech
Stack with DAM from Widen
April 24, 2019

2. 1
2
3
The chaotic state of martech
How Widen’s digital asset management
(DAM) brings together popular solutions
Award-winning examples for optimization
4 How Widen Consulting Group can help you
Agenda

3. The chaotic state of martech
Digging deeper

4. GOALS
There are now a whopping 7,040 marketing technologies.
How can you keep them all connected?

5. Integrated information systems → Increased productivity
Connecting systems and processes will increase the value of
your content through reuse and decrease in rework.
Aligning entire workstream → Increased collaboration
Your holistic strategy will bring teams together, allowing them to
understand the part they play in the entire workstream.
Creating validation processes → Mitigated risk of litigation
A reality for businesses, the release of incorrect or sensitive
information can results in costly mistakes or lawsuits.
But how?
Benefits
Why connect your martech?

6. GOALS
Digital asset management (DAM) can be the
hub of your martech stack

7. Integration examples
Here are some popular products
Widen customers have integrated
with DAM
Adobe Creative Cloud
Search for assets within Photoshop, Illustrator and InDesign
Wordpress
Search for assets within the Wordpress library
Hootsuite
Find approved images for social posts scheduled in Hootsuite
Workfront
Send assets from Workfront to the Widen Collective®
Adobe Experience Manager
Search for images from the Widen Collective®
without leaving AEM

8. Adobe Creative Cloud
+

9. Allows creatives to find assets in the Widen Collective without ever leaving Creative Cloud

10. View asset metadata details and Quick Insights to see how assets are used across the web

11. See usage rights within Creative Cloud and track asset usage analytics

12. Drag and drop directly into your workspace from the connector

13. Or drag and drop directly into your workspace from the Collective from InDesign

14. Modify original InDesign, Photoshop, or Illustrator files and upload to the Collective as a new asset or version

15. Automatically work with the most recent asset version in InDesign and update changes made to master asset in Collective

16. Save time for your web designers by keeping them working within
Creative Cloud
Ensure the latest files are being used in InDesign with automatic updates
to your assets
Easily upload back to Collective without leaving Creative Cloud
The Adobe Creative Cloud connector advantage

17. Widen digital asset
management plugin
+

18. Web designers and creatives can easily search for assets from the Widen Collective while working in WordPress

19. Search Collective and transfer assets to the WordPress media library

20. Or publish directly to pages

21. Use embed codes to update new versions of assets in WordPress automatically

22. Save time by not switching between two applications
Ensure the latest files are being used in your website
Leverage the Insights app in the Collective to track asset
usage when you use embed codes
The WordPress plugin advantage

23. Widen Connector
+

24. Quickly find approved imagery from the embedded Widen Collective for the social posts you schedule through Hootsuite

25. Search on metadata or by category to filter images

26. Click on the images that you want to add to your post

27. Crop or resize images right in Hootsuite and quickly optimize them for all of your different social channels

28. Add text using Hootsuite’s standard meme generator

29. Enable social media schedulers to stay in Hootsuite when managing
social posts
Use a library of on-brand images without involving designers
Crop or resize images right in Hootsuite and quickly optimize them for all
of your different social channels
The Hootsuite connector advantage

30. Widen Connector
+

31. Seamless file transfer
When a document is approved in Workfront, the file is automatically uploaded
into the Collective as a usable asset
Link assets to projects
After upload, a Workfront project or document metadata field can be updated
with a link to the finalized asset in the Collective
Automate the rules
Document files can be uploaded into different asset groups with upload
profiles determined by Workfront project metadata
Widen Workfront connector
Automatically upload approved
files and metadata to Widen

32. Sync metadata
Metadata from Workfront is automatically copied over and mapped to the
asset in the Collective
Map custom fields
Document fields, project fields, and custom form fields can also be mapped
Close the loop
Any project, document, or custom form metadata field in Workfront can be
mapped to any metadata field in the Collective
Widen Workfront connector
Put your Workfront metadata to
work in the Widen Collective

33. There’s no manual uploading or downloading necessary

34. Streamline project and asset workflows so you can easily share the right
approved files with the people who need them
Spend more time working and less time uploading and downloading
Send final projects to the Collective automatically without seeing a UI change
The Workfront connector advantage

35. Widen Connector
+

36. Allow web designers and creatives to easily search for images from the Widen Collective without leaving AEM

37. Search on metadata or by category to filter images

38. Drag and drop functionality makes it quick and easy to place images

39. Quickly crop images as needed for placement on a webpage

40. Widen administrators can select Widen metadata fields to automatically map to AEM fields

41. Set up a global mapping of two Widen metadata fields to ‘Title’ and ‘Description’ fields in AEM

42. Save time for your web designers by keeping them within AEM when
designing pages and ensure the latest files are being used in your website
Automate metadata mapping for SEO optimization
Track embed views within Widen Insights to understand your content reach
The Adobe Experience Manager connector advantage

43. A DAM solution isn’t just a place to manage your images, videos, and
creative files, it’s a central part of your digital ecosystem
Plugins with CMS platforms like AEM help activate your content across the
systems you use everyday
Power your digital ecosystem and activate your content

44. Customer snapshots:
Stackie award-winning
martech stacks from Red Wing
Shoes and Sargento

45. Award-winning stack from 2017...

46. … updated for 2018

47. The top 5 “anchor” platforms they build entire processes around:
● Silverpop (IBM) for email marketing
● Salesforce Commerce Cloud
● Eloqua marketing automation
● Salesforce CRM and Service Cloud
● Widen DAM
All are a “source of truth” for various data needs, and critical in shaping
the customer experience

48. Award-winning stack from 2019

49. “Martech meets adtech” for an omni-channel customer experience

50. The MarTech Stackie contest inspired us to
develop our own stack illustration, and it
serves as a reference point as we talk about
our ongoing data strategy evolution.”
“
Cami Schenck
Senior Marketing Manager - Media and Digital

51. Let’s walk through the four stages…

52. The PLAN phase carries their digital media and audience strategy, and it’s
predominantly driven by their Insights and Digital Marketing Team

53. The CREATE phase is largely driven by the
Creative Team, which is developing the content
This is where Widen fits in - “cookin’ up great
content!”

54. The ACTIVATE phase is largely the Marketing
and E-Commerce Teams executing the plan

55. The MEASURE phase is largely driven by Marketing, with Insights,
E-Commerce, Sales and Creative all working towards continuous
performance improvements

56. The catalyst was bringing their data management platform and CRM solution in-house
In the discovery phase of their overall data strategy they mapped the connections
between the technologies, and how they are best used across the consumer journey
Laying it out thoughtfully helped all internal stakeholders and external partners
understand how the tools work together, so they can be more efficient and effective

57. We knew there was an opportunity to become
more data driven and improve audience
segmentation to create media and content
efficiencies, cost efficiencies, and use the
power of data to breakdown our ‘cheese silos’
in order to activate Sargento as a whole.”
Cami Schenck, Senior Marketing Manager - Media and Digital, Sargento Foods Inc.
“

58. Built new data management platform to fully leverage existing
data, improve data intakes and use across the organization.
Build mutually-beneficial data deals with retailers to leverage
shopper data within marketing activities.
Not 1:1, but 1:microsegment – with lots of different consumer
segments to be as relevant as possible.
Sargento’s personalization strategy

59. Whether you’re looking for product information,
recipe ideas, or ways to improve your snacking
or your meal occasions, we want to make sure
we’re sharing the product that will be most
relevant to our consumers.”
Cami Schenck, Senior Marketing Manager - Media and Digital, Sargento Foods Inc.
“

60. How Widen can help

61. Most do not have a roadmap
for integrations and
onboarding new products
(or don’t know if they do).
Start with a strategy
Source: Widen DAM assessment survey

62. Martech strategy design
For new and existing Widen customers
Change management
For new and existing Widen customers
Process improvement
For existing Widen customers
Widen consulting
Get the right strategic foundations
in place for optimal efficiency

63. Managed integrations
Custom integrations
Martech categories
Project management
Customer relationship management (CRM)
Marketing automation
Content marketing
Social media management
Product information management (PIM)
E-commerce
Sales enablement
Widen partners
New full service integration
deployment partner
+

64. Subscribe to the Widen Podcast
Let us know if you’d like to participate.

65. Questions?
Contact:
marketing@widen.com
www.widen.com