Digital Experience + Mobile Marketing
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ISITE Design is a digital experience agency founded in 1997 with over 70 employees in Boston and Portland. They have over 250 clients including many large brands. Their services include mobility, customer relationship management, service design, and designing mobile sites and apps. They help clients understand customers and design digital experiences through activities like idea generation, touchpoint design, prototyping, and roadmapping.
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Digital Experience + Mobile Marketing
- 1. ISITE Design
- 2. Digital Experience Agency About the Agency Founded in 1997 70+ full time employees Boston & Portland, OR Customers 250+ clients including Siemens, Genzyme, Nike, Zipcar, Intel, Columbia Sportswear, Wendys, Harvard Kennedy, Wharton Exec Ed. ISITE Design
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- 5. Mobility Customer Relationship Service Design Mobile Sites & Apps http://www.foreflight.com ISITE Design
- 6. ISITE Design
- 7. Share of Consumer Time Spent with Major Media 45%44% 43%42% 25%26%26%26% 17%16% 15%14% 12% 9% 9% 8% 6% 7% 6% 7% 8% 7% 4% 5% TV Online Radio Mobile Print Other 2009 2010 2011 2012 Source: eMarketer, October 2012 ISITE Design
- 8. Already 36% 44% 30% 31% 26% 31% Own “Definitely Will Purchase” in Next 9% 11% 5% 13% 12% 5% 12 Months “Probably Will Purchase” in Next 12% 15% 8% 15% 11% 9% 12 Months Potential Ownership 57% 70% 43% 59% 49% 45% in 12 Months AFRICA NORTH AMERICA EUROPE MIDDLE EAST/ LATIN AMERICA ASIA-PACIFIC GLOBAL Source: Nielson Global Survey of Multi-Screen Media Usage, Q3 2011 *As reported by online consumers 8 ISITE Design
- 9. Distribution of Global Income, 2000 Bottom 70 percent 18% Top 30 percent 82% Source: UN Human Development Report, Trends in Global Income Distribution 9 ISITE Design
- 10. 86% of C-level execs have a smart phone. (most say its their primary communication tool) The most personal and immediate digital connection. ISITE Design
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- 13. Pier Paolo Pandolfi, MD PhD had a use case… ISITE Design
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- 18. Align Imagine Map Business Customers Activities Activities • Goals & brand • Brand perception • Ideation • Prioritization • Competition • Needs & motives • Touchpoint design • Impact analysis • Team & culture • Expectations • Co-creation • Content • Technology • Success metrics Artifacts Artifact Artifacts • Personas • Opportunity sort • Roadmap • Journey Maps • Prototype(s) • Strategic Brief ISITE Design
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- 21. CASE STUDY ISITE Design
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- 23. Make tickets smart…not anonymous! ISITE Design
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- 27. Personal data Relationships Useful tools Services Derivative use ISITE Design
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- 33. CLTV is the metric that ultimately rules business Duration Value Efficiency Amplification ISITE Design
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- 37. Urgent Urgent Now Bored Bored Now Repetitive Repetitive Now ISITE Design
- 38. “Mobile searches convert to sales in minutes rather than days.” ISITE Design
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- 40. Center for Management Development ISITE Design
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- 51. 3/29/2013 51 Jason Grigsby @grigs ISITE Design
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- 56. Strategic App Advantages App use reinforces established relationships. Apps Engagement 4.2 Websites Minutes 0.9 Minutes Sources: comScore, Alexa, Flurry Analytics ISITE Design
- 57. Much better visibility to location. Access to device hardware Caching for on and offline performance Clean border for pay walls. ISITE Design
- 58. 900 New Apps a Day ISITE Design
- 59. Product Marketing From the Start Customer Customer Customer Strategy Development Launch Feedback Feedback Feedback App Update ISITE Design
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- 61. “ Revolution is measured in behavior. ” ISITE Design
- 62. Dave Wieneke ISITE Design @usefularts dwieneke@isitedesign.com ISITE Design