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Automotive Facebook Marketing
     And The Fake Likes




         http://wikimotive.com
Have you ever looked at your Facebook page and wondered how many
of your Likes were just worthless?
With fake accounts and other padding running rampant, can you really be
sure of how many people you’re really reaching?




                          http://wikimotive.com
• It’s hard to truly measure the impact of your automotive Facebook
 marketing when you’re reaching a bunch of fake accounts.
• Well, there’s good news on that front: Facebook is stepping up their
  efforts to block users who violate their terms of conduct, especially when
  it comes to Likes.
• Zuck and the gang want to focus on real users liking real brands.




                            http://wikimotive.com
Here’s what Facebook had to say about the move:
“A Like that doesn’t come from someone truly interested in connecting
with a Page benefits no one. Real identity, for both users and brands on
Facebook, is important to not only Facebook’s mission of helping the world
share, but also the need for people and customers to authentically connect
to the Pages they care about.




                           http://wikimotive.com
When a Page and fan connect on Facebook, we want to ensure that
connection involves a real person interested in hearing from a specific
Page and engaging with that brand’s content. As such, we have recently
increased our automated efforts to remove Likes on Pages that may have
been gained by means that violate our Facebook Terms.”




                          http://wikimotive.com
This shouldn’t have too big an effect on any one account.
• Facebook estimates that only about one percent of Likes are currently in
  violation.
• In reality, this is a positive thing for most businesses.
• While you might experience a slight dip in total Likes, you can rest
  assured that the remaining Likes are genuine people, and isn’t that the
  real goal anyway?




                           http://wikimotive.com
• Having trouble connecting even with your real fans?
• Need help boosting your engagement and interaction on your page?

Contact Wikimotive for a free evaluation of your social media strategy and
advice on how you can improve.




                           http://wikimotive.com
Contact Timothy Martell
                              Twitter     Facebook         Email




About Wikimotive
Wikimotive is dedicated to providing the latest automotive SEO, Social Media
Marketing, Facebook Marketing, Search Engine optimization techniques and online
marketing best practices and services. Wikimotive was conceptualized in 2009 and
founded the following year by its President, Timothy Martell. Beginning as a Search
Engine Optimization service focused on the automotive industry, Wikimotive has
grown quickly; now servicing numerous verticals and providing a broad range of digital
marketing services to its clients. Wikimotive’s mission is to provide comprehensive
digital marketing solutions to auto dealerships and businesses of all sizes.
Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive
we do not want to provide clients with only the expected results.

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Automotive Facebook Marketing And The Fake Likes

  • 1. Automotive Facebook Marketing And The Fake Likes http://wikimotive.com
  • 2. Have you ever looked at your Facebook page and wondered how many of your Likes were just worthless? With fake accounts and other padding running rampant, can you really be sure of how many people you’re really reaching? http://wikimotive.com
  • 3. • It’s hard to truly measure the impact of your automotive Facebook marketing when you’re reaching a bunch of fake accounts. • Well, there’s good news on that front: Facebook is stepping up their efforts to block users who violate their terms of conduct, especially when it comes to Likes. • Zuck and the gang want to focus on real users liking real brands. http://wikimotive.com
  • 4. Here’s what Facebook had to say about the move: “A Like that doesn’t come from someone truly interested in connecting with a Page benefits no one. Real identity, for both users and brands on Facebook, is important to not only Facebook’s mission of helping the world share, but also the need for people and customers to authentically connect to the Pages they care about. http://wikimotive.com
  • 5. When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand’s content. As such, we have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms.” http://wikimotive.com
  • 6. This shouldn’t have too big an effect on any one account. • Facebook estimates that only about one percent of Likes are currently in violation. • In reality, this is a positive thing for most businesses. • While you might experience a slight dip in total Likes, you can rest assured that the remaining Likes are genuine people, and isn’t that the real goal anyway? http://wikimotive.com
  • 7. • Having trouble connecting even with your real fans? • Need help boosting your engagement and interaction on your page? Contact Wikimotive for a free evaluation of your social media strategy and advice on how you can improve. http://wikimotive.com
  • 8. Contact Timothy Martell Twitter Facebook Email About Wikimotive Wikimotive is dedicated to providing the latest automotive SEO, Social Media Marketing, Facebook Marketing, Search Engine optimization techniques and online marketing best practices and services. Wikimotive was conceptualized in 2009 and founded the following year by its President, Timothy Martell. Beginning as a Search Engine Optimization service focused on the automotive industry, Wikimotive has grown quickly; now servicing numerous verticals and providing a broad range of digital marketing services to its clients. Wikimotive’s mission is to provide comprehensive digital marketing solutions to auto dealerships and businesses of all sizes. Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive we do not want to provide clients with only the expected results.