If you are spending a ton of time promoting your organization on social media without getting any real results, you’re not alone — many organizations struggle with this. That’s why we’re bringing in nonprofit social media expert and author Julia Campbell for our webinar on August 21. In this session, Julia will reveal exactly how small and mid-sized nonprofits are attracting new members through social media.
In this free webinar, you will learn:
- 7 common pitfalls that make your social updates less effective, and what to do instead
- The real strategies that nonprofits use to find success through social media
- A simple process to create engaging content on social media that your members and donors will love
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Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Members with Social Media
1. Wild Apricot Expert Webinar
Build. Connect. Grow. Membership & more.
5 Ways Nonprofits are Actually Attracting New
Members with Social Media
Presented by
Julia Campbell
Nonprofit Social Media Expert
and Author
2. Wild Apricot Expert Webinar
Donald Cowper
Story Apricot
Content Manager
Your Wild Apricot Hosts
Rano Ghosh
Invictus Apricot
Customer Success Coach
3. Wild Apricot Expert Webinar
We will email you a link to a recording of this
webinar.
See more webinars: www.wildapricot.com/academy
9. 5 WAYS NONPROFITS ARE ACTUALLY
ATTRACTING NEW MEMBERS WITH SOCIAL
MEDIA
By Julia Campbell
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
10. ABOUT ME
• Mom of 2
• Self-employed since 2010
• Author of Storytelling in the
Digital Age: A Guide for
Nonprofits
• Digital storytelling consultant,
trainer, and speaker
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
11. WHAT WE WILL COVER TODAY
A simple process to create engaging content on social media that
your members and donors will love
7 common pitfalls that make your social updates less effective, and
what to do instead
The real strategies that nonprofits use to find success through social
media
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
20. PITFALL #7. NOT
TAKING RISKS.
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NPTWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
21. POLL
Which common social media obstacle have you run into most often
at your nonprofit?
Not knowing who we are talking to
Not using visuals and video
Spreading ourselves too thin
Automating all of our social media posts
Fear of taking risks and being innovative
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
22. 5 STRATEGIES FOR SOCIAL
MEDIA SUCCESS
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
23. #1. KNOW AND
EMBRACE YOUR
AUDIENCE.
Who do you want to reach?
And why?
What do you want them to know?
What do you want them to feel?
What do you need them to do?
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
26. #2. GRAB
ATTENTION.
This is why video works so well.
Movement!
Color.
Eye-catching.
“Thumb-stopping.”
Great visuals are essential.
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
27. GET OUT OF YOUR COMFORT ZONE
What is unexpected?
What is timely?
What is provocative?
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
40. CONTENT THAT IS LOCAL
Encourage check-ins and location tagging on
Facebook and Instagram.
Create and promote local Facebook Events.
TWEET @JULIACSOCIAL@TECHSOUP #FBFUNDRAISING
48. #4. DOUBLE DOWN ON STORYTELLING.
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
49. STORYTELLING CAN BE USED TO:
Shed light on a difficult issue
Explain the origin of your nonprofit
Educate and enlighten
Address FAQs
Dispel myths and stereotypes
Inspire!
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
54. #5. CREATE &
SHARE MORE
VIDEO. Instagram learned that younger
audiences are spending more time
with amateur content creators and
less time with professionals.
By 2021, mobile video will
account for 78% of total mobile
data traffic.
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
60. FACEBOOK LIVE TIPS
Have a plan before going live.
Promote it beforehand – create a Facebook Event.
Must be something compelling that needs to be watched live.
Respond to comments and questions in real-time.
Give supporters an inside view of your work and your impact.
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
66. 3 KEYS TO SOCIAL MEDIA SUCCESS
Confidence –in your voice, in taking risks, and in being yourself
Consistency – showing up regularly and being present
Content – that people like to watch, read, share, comment on
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
68. POLL
Which tool or tactic covered today are you most excited to try out?
Live video
Storytelling
Educational content
Canva and graphic design tools
All of the above!
TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
70. Wild Apricot Expert Webinar
Build. Connect. Grow. Membership & more.
5 Ways Nonprofits are Actually Attracting New
Members with Social Media
Presented by
Julia Campbell
Nonprofit Social Media Expert
and Author