Online Reputation has gained immense importance in today's virtual world. It is paramount to save your reputation on the Web. This presentations tells you about how various celebrities and brand saved their online reputation and built on it.

2. What is Online Reputation Management?
• Online Reputation Management is the process of controlling what shows up when
someone searches for you or your brand on Google.
• People, celebrities and brands specifically, need to control their online search results
because these results frequently contain inaccurate, misleading, or outdated material
which can adversely influence how web searchers view them.
• To achieve this, people & brands make use of Online Reputation Management, a
practice of making people and businesses look at their best on the Internet.

3. What is Online Reputation Management
(Contd.)?
• Online reputation is your image on the Internet.
• Online Reputation Management means improving or restoring your name or your
brands good standing.
• This is done by countering, weakening or eliminating the negative material found on
the Internet. Defeating it with more positive material to improve your credibility and
customer’s trust in you.
• Posting positive material on more popular websites and platforms.

4. Why is ORM needed?

5. Your Reputation is Important
• Unflattering News
• Pictures
• Negative reviews
• Blog Posts
• Blog Comments
These can
Destroy your Reputation
You cannot afford not to do ORM!

6. 50% of ALL Internet
users over the age of 18
have left a review online
Why is ORM needed? (Contd.)
Why
ORM?
71% people used keyword
searches to find information.
92% deemed Online reviews
as "extremely" or "very"
helpful.
Online users increase at
exponential rates and become
more and more connected with
each other

7. Why is ORM needed? (Contd.)
Social media giants are growing:
• Facebook has over 1.31 billion monthly active users in 2014 ,up from only 640 million in
2012-13.
• LinkedIn has 300 million users, added an average of 6.6 million new users every month
in past 12 months.
• Twitter has 255 million monthly active users in 2014.
• Youtube is the third largest search platform in the world after Google and Bing. More than
1 billion users each month.

10. Celebrity Online Reputation Management
• Being a celebrity means all eyes are on you!
• Not only do celebrities get complete attention from their fans, but are always followed by the
media wherever they go, whatever they do.
• Online Celebrity Reputation Management is one tool which ensures that every negative
comment is tracked and dealt sternly.
• Today, it has become essential for celebrities to pay attention towards their online reputation
because whenever something happens, the news goes viral over the web within minutes.
• The aim of Online Reputation Management (ORM) is to limit negative press and promote
positive exposure.

11. Celebrity SEO Marketing
• Celebrity website Search Engine Optimisation involves improving the official site in terms
of content and reputation so that search engines such as Google, rank it highly as a trusted
source of information.
• Imagine typing SHAHRUKH KHAN or BRAD PITT into Google and their official website not
being the first search result, or even on page one? This would have a negative effect upon
their celebrity status.
• Many negative stories and posts are added to the Internet every day in the form of blog
posts, press releases, articles and social marketing posts.
• Celebrities who don't control their brand often lose control of their reputation fairly shortly.

13. Digital Marketing For Politicians
• Politicians have taken up Digital Media for building the right image for themselves.
• We are living in the Internet and Social Media age. If a political movement is savvy enough
to connect itself to masses, it might just GO VIRAL and grow from just a few to many
thousands.
• Using Digital Marketing can help get a politician’s version of facts out there immediately and
help them win over target audience and provide damage control.

14. Online Reputation for Politicians
Three Factors how politicians manage their online reputation:
ORM
MONITORIN
G
PROACTIVE
STRATEGIE
S
REACTION

15. SEO and SMM for Politicians
Why does a politician need SEO and Social Media Marketing today is the question.
• A website with the name of the politician in the domain gets a huge boost over other
websites as search engine algorithms highly leverage domain names for keywords.
• Facebook and Twitter pages rank very well. Hence setting up those profiles for a
politician is a must.
• Another great way to increase online visibility is to target keywords related to issues.

17. Creating Brand NaMo
• Narendra Modi is neither a marketing guru nor has he formally studied the Keller's
Brand Equity Model; however he has successfully advanced on the brand pyramid
starting from creating brand awareness to defining brand purpose to gathering brand
response and to building brand advocates.
• He's the undisputed Pied Piper (Politician) of the Indian Social Media.
• In 2007, YouTube was the first social platform that Modi befriended which now has
more than 1.6 Lakhs subscribers and 19 Million views.
• His journey on Twitter and Facebook has resulted in 4.98 million followers and 18
million fans respectively till now
• On the occasion of the 118th birth anniversary of Dr. Babasaheb Ambedkar, Narendra
Modi started blogging and he also had a personal website by then.

18. ORM Strategy for Brand NaMo
• Main emphasis was laid on creating a Brand Identity in stage one.
• Stage two focused on building the Brand Meaning where performance and imagery
were built.
• In the thirst stage of building Brand Response, Modi's focus shifted on helping his
audience build judgments and feelings.
• And then Modi's final stage of building Brand Resonance was active campaigning for
election.
• Now that Narendra Modi has become the Prime Minister of India, certainly one can say
that Social Media has contributed in the making of “Brand NaMo".

20. Online Reputation Management for
Brands
• Brand Reputation = Customer perception of your company as well as its products and
services.
• If your brand reputation is bad, no one would want to associate with your company or
buy products and services from you.
• The reputation of a Brand can make or break the company.
• Just Google your company or brand name and see what comes up.
• If what you see is unflattering then you have a serious problem at hand because you
will lose the majority of prospective customers who prefer to look for you on major
search engines.

21. Case in Point: Toyota
• The year 2010 saw the automobile biggie Toyota suffer its worse melt down in history.
• What started off with sticky floor mats which slid down to the accelerators to faulty
pedals, the problems for Toyota kept piling up.
• More than eight million Toyota cars were recalled by the company.
• Various blogs, forums, review websites, news websites started hounding Toyota.
This was expected but what is commendable is the way Toyota managed its reputation
online.

22. How Toyota used the Web to save its
Reputation
• Twitter: Toyota launched a channel called Toyota Conversations wherein it aggregated tweets,
articles and press releases related to Toyota and responded to their audience and actively removed
certain negative mentions to display a less negative sentiment.
• Website: Toyota Conversations highlighted a page on the Toyota Website called “Toyota Recall”
wherein Toyota provided all information regarding the recall of vehicles and also published videos
highlighting Toyota’s high safety standards.
• YouTube: Toyota published many videos on its branded Youtube Channel which revolved around
“Safety” so as to maintain its image and consumer perception
• SEO: Toyota ensured that the top search results directed viewers to information controlled by them.

23. If you don’t control your online
image, someone else will !!

24. If you are interested in knowing about our ORM services, please
drop an email on info@wilddreams.in and we will be more than
happy to assist you.