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Marketing & PR Strategy Planning Template

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Sometimes the biggest obstacle to developing an online marketing strategy is simply not knowing how to get started. But if you understand your buyers and know how you can help solve their problems, a strategy will naturally begin to take shape. Use this simple, interactive template to begin planning your next marketing or PR strategy.

Publié dans : Marketing
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Marketing & PR Strategy Planning Template

  1. 1. WHO BUYER PERSONA Description Who is this person? What problems does the buyer have? WHAT Problems you solve for this buyer Why are they buying from you? WHY How are you remarkable? What value do you bring? Proof Credibility indicators, media/analysts, testimonials, etc. WHERE Where are they? Google, blogs, Facebook, Twitter, etc. HOW Your company personality What kind of company are you? Creative/Design Look and feel Tone of voice Language you’d use Keyword phrases What buyers type into search engines Marketing tactics & content strategy Blog, Twitter, YouTube, email newsletter, Google Ads, e-books, webinars, podcasts, etc. WHEN Things to do today Things to do next week 1.)______________________________ 1.)________________________________________________ 2.)______________________________ 2.)________________________________________________ M A R K E T I N G & P R S T R A T E G Y P L A N N I N G T E M P L A T E Understanding your customers and creating content especially for them is the key to reaching your audience. Use this interactive template to strategically develop your next plan. http://bit.ly/NewRules5e Developing a planning template is a great start to building a solid marketing strategy. Learn more about how to publish your content online and successfully drive your customers to action.

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