1. Getting Value from Big Data
How to get there quickly and leverage
your current infrastructure
Michael Li
Consulting Technical Director
Oracle Consulting Services (OCS)
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2.  Big Data: Challenges and
Agenda
Opportunities
 Getting Value from Big Data: How
Oracle can help
 Big Data at Work
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3. Thoughts
Thoughts
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Things
Things
Processes
Processes

4. Produce
Data
12%
Executives who feel they
understand the impact data
will have on their organizations
Use
Data
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5. Improve What Exists
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Create New Possibilities

6. Business Value from Big Data
Tap into diverse data sets
Find and monetize unknown
relationships
Better data-driven business
decisions
For Greater Business Agility and a Competitive Edge
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7. Oracle: How We Help
Business
Architecture
Architecture
Vision
Governance
ENTERPRISE
ARCHITECTURE
REPOSITORY
Current
State
Roadmap
Future
State
People
Portfolio
Certified Architects,
Experienced Advisors
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Process
Practical Approach,
Proven Methodology
Best Practices,
Proven Artifacts
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8. Oracle Enterprise Architecture: A Practical
Approach
Oracle Architecture
Development Process
 Top-down, business-driven
Business
Architecture
 Agile and future state focused
 Uses reference architectures and
Architecture
Vision
Governance
best practices
ENTERPRISE
ARCHITECTURE
REPOSITORY
 Establishes pragmatic governance
Current
State
Roadmap
 Aligns with industry frameworks
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Future
State

9. Big Data & Analytics Reference Architecture
[Click to enlarge]
Why a Reference Architecture?
 Dramatically reduces the time to
create your solution architecture
 Incorporates industry best
practices
 Reduces your risk by providing a
repeatable solution blueprint
 Helps you make the best use of
Oracle and other vendor’s
products
"If you think good architecture is expensive, try bad architecture."
-- Brian Foote and Joseph Yoder
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10. Big Data & Analytics Reference Architecture
Key Architectural Principles
Helps you:
• Translates business needs into
requirements on the solution
architecture
• Develop your company specific
architecture principles by
providing a starting set of
principles
• Articulate and enforce your
company’s priorities, both
business and IT
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11. Services for The Oracle Big Data Solution
STRATEGY &
ARCHITECTURE
IMPLEMENTATION
& MIGRATION
• Business & Enterprise
Architecture
• Solution Design &
Implementation /
Integration
• Big Data & Information
Architecture Blueprint and
Roadmap
• Risk Assessments &
Health Checks
• Performance Tuning &
Solution Optimization
• Rapid Starts
• Proof of Values
• IT Governance
• Migration to latest Oracle
Technology
• Architecture & Engineering
Centers
OPTIMIZATION &
BEST PRACTICES
• Center of Excellence
Support
World Class Program & Project Management and Infrastructure
Planning, Architecture & Delivery Methodology
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* OUM *
Migration Factory
*
Consulting Portal Collaboration Tools
*
Technology Labs

12. Big Data at Work
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13. Performance-Oriented Support for
Oracle Engineered Systems
ORACLE PLATINUM SERVICES
No Additional Cost
 Patching performed by Oracle engineers
 24/7 proactive remote fault monitoring
 Higher support levels for Oracle stack
 Faster response times
Available now for certified configurations on Oracle
Exadata Database Machine, Oracle Exalogic Elastic
Cloud and Oracle SuperCluster
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• Proactive approach to
maximizing system
health and availability
• Critical issue prevention
and faster resolution
• Reduced operational
cost and IT staff
workload

14. Success Story: Land ‘O Lakes
Land ‘O Lakes
Results
Challenges and Goals
• Maximize profitability by positioning higher margin products
• Leverage detailed regional seed and crop protection data to drive sales
• Correlate marketing initiatives with sales performance
Solutions from Oracle Consulting
• Oracle Endeca Information Discovery for interactive analytics on 20 data
sources for 400 sales and marketing users that allowed them to leverage
detailed regional seed and crop protection data to drive sales.
• Oracle BI EE and Oracle BI Applications for enterprise reporting and
dashboards, on JD Edwards and other data that correlated marketing initiatives
with sales performance.
Why Oracle Consulting?
• Deep expertise with Endeca Information Discovery and Unstructured Analytics
that provided better insight into data and rapid delivery of results.
• Access to Endeca best-practices leading to reduced implementation cost and
complexity and connectivity back to Product Development and Support.
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 1.5 years time savings and
$4 million implementation
cost savings over alternative
approach
 Optimized insight into
regional sales performance.
 Maximized profit margins by
identification and marketing
of highest margin products.

15. Success Story
Consumer Packaged Goods Company
Challenges and Goals
A prominent consumer packaged goods company needed to better understand the
shoppers at a large national retailer to help their Category Development Managers
(CDM) develop winning product-package-price-promotion combinations by providing
“Brand Building Insights” using Big Data Platform
Solutions from Oracle Consulting
• Oracle Architecture & Engineering Center for Big Data.
• Oracle Consulting Rapid Implementation Services for Analytics & Big Data
Why Oracle Consulting?
• Oracle Technology expertise and commitment to success
• Big Data Thought Leadership to drive strategy, roadmap and architecture
• Practical and tangible approach to proving Big Data value
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Results:
 Big Data solution for Category
Management Analytics
 Provides insights using the Oracle
BDA to analyze data from 19
different data feeds, totaling 60 TB
and 6 billion rows of data
 The company’s CDM team can
now get to data that couldn’t get to
before to analyze and test multiple
hypothesis and models to develop
winning combinations and drive
millions of dollars in revenue

16. Next Steps
Find out how to leverage Big Data for you business
Contact Oracle Consulting:
benson.do@oracle.com
Additional resources and
information:
www.oracle.com/consulting
Michael Li
zhuhua.li@oracle.com
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