A presentation about modern tourism marketing delivered at the Tourism Vancouver Island AGM on September 9, 2010.

1. William
Bakker
director,
eMarke1ng
Tourism
Bri1sh
Columbia
MTCA

2. The
future
is
already
here
it’s
just
not
evenly
-­‐-­‐
William
Gibson
distributed

3. THE
21
CENTURY
ST
TRAVELER

15. “If Disney created a magical Kingdom of Crystal, he would surely have
used the fabled "Crystal Worlds" as his role model.”

16. “The uniqueness of the Swarovski Crystal Worlds is the dream dreamt – the
material avowal of a corporation to the diversity of ideas that are unleashed
by their material of creation, ultra-brilliant crystal.”

18. TRAVEL
PLANNING
HAS
CHANGED
FOREVER

23. 21
CENTURY
TOURISM
ST
MARKETING

24. KOGI
–
A
CASE
STUDY

28. allenjaelee

31. There is nothing like these tacos. Just
searching for the trucks is half the fun! The
homemade sauces make your taste buds
have an orgasm. !
I waited for an hour and a half in line with a ton
of friends...and I gotta say, those were some of
the most delicious burritos I've ever eaten.
Totally worth the wait.!
their tacos are pretty damn good, but i don't
think it's worth waiting more than 15 minutes for
it.!
Korean bbq is amazing. Tacos are also
amazing. Put them together and expect to be
disappointed.!
Food is mediocre at best. NOT worth a 3 hour
and 40 minute long wait. it's just one of those
things you do once and you learn from the
mistake.!

32. MEH
LOVE
IT!
HATE
IT!

33. 5
Online
Marke1ng
Tips

34. 1
Be
remarkable

35. WHAT
IS
THE
BEST
MEAL
YOU
EVER
HAD?

37. WHAT
IS
THE
WEIRDEST
MEAL
YOU’VE
HAD?

39. WHAT
MEAL
IS
WORTH
DRIVING
5
HOURS
FOR?

41. 2
Have
a
great
website

42. www.nahanni.com

43. objec1ve
content
usability
design
technology
&
strategy

44. 3
Be
found

50. 4
Respect
Tripadvisor

52. 5
Monitor
and
join
the
conversa1on

61. WILLIAM’S
FOUR
EASY
STEPS
TO
SOCIAL
MEDIA
1. Remarkable
experiences
spark
conversa1ons
in
social
media
2. Social
Media
builds
rela1onships
3. Rela1onships
create
trust
4. Trust
generates
sales

62. ALL
IT
TAKES
IS
SWEAT

63. THANK
YOU
stay
in
touch
wilhelmus.ca
twi]er.com/wilhelmus
wbakker@gmail.com