1. Handmark
Handmark publishes blackberry
software, android software, windows mobile
software, java games, and applications.
They are known to be one of the leading
publishers.

2. Agenda
• About Me
• Overview (Objective, target
audience, message, rationale)
• Competitor research
• Deliverables
• Checklist
• Responses & Suggestions
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3. About Me
• Name: Will Janz.
• Roll: Team leader and backup designer.
• Worked along side Adam M, Jacob C who are in the
tech. department, and MaKenzi S., another designer.
• Fun-fact: Part of an unexpected fan-base for the show
My Little Pony; Friendship is Magic.
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4. Overview
• Objective
 Increase market share
• Target audience
 People who work internationally, however the app will function well
enough for anyone who can use an Android tablet.
• Message
 Get this app, and learn how to write Mandarin in a professionally fun
way.
• Rationale
 Rationale
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5. Competitor Research
Learn to write Mandarin Chinese
Phonetic Symbols (Bopomofo) for
iPhone & iPod Touch
• Pros
 You can write Mandarin
characters.
 Characters are nicely
organized.
• Cons
 The interface is an eyesore.
 It doesn’t appear to be able to
grade how well a character is
written.
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6. Competitor Research
50 Chinese Words - Learn
to Write Audio (FREE)
• Pros
 Detailed characters.
 Decent interface.
• Cons
 It only shows how to
write, the user can not
trace in the app.
 Confusing functions.
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7. Deliverables
• Initially, there was only a concept; an application that
assists in the learning of writing Mandarin Chinese.
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8. Deliverables – UI Sketch
Drawing
screen
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9. Deliverables – UI Wire-frame
Drawing
screen
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10. Deliverables – Mockups
Main menu
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11. Deliverables – Mockup
Drawing screen
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12. Comparison
Better
styled;
more
visually
appealing
Android tablet allows more than enough space
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13. Checklist
• Competitor Research (Sept. 22) – Will, complete
• Project requirements (Sept. 23) – Team, complete
• Basic mock ups (Sept. 25) – MaKenzi, complete
• Detailed mock ups (Sept. 30) – MaKenzi, complete
• Finalizing wire-framing (Oct. 13) – Will, complete
• Finish wire-framing with full detail (Oct. 20) – Will, complete
• Begin app coding (Oct. 30) – Tech, completed
• One working function (Dec. 8) – Tech, in progress
• Final mockup (Dec. 21) – Design, in progress
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14. RESPONSES/SUGGESTIONS
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15. Thank you!