AUTHOR: Willi Schroll, strategiclabs Berlin –
CONFERENCE: IoT Week – London 16th-20th June 2014 –
DATE: 18th June 2014 –
TRACK: Society –
HASHTAG: #IoTweek –
Please download the study "Connected Reality 2025" for free:
http://de.slideshare.net/Z_punkt/z-punkt-studyconnectedreality2025englsingle
OUTLINE of the presentation:
I. Foresight perspective on IoT and related drivers
II. IoT and the „Power of Social“
THESES
Thesis I: Most of IoT has as much to do with social relationships as it does with technology
Thesis II: Socio-centric analysis complementing the user‐centric standards
Thesis III: Network theory and Social Capital theory are essential perspectives to build a framework for IoT development/UXD
A dominant part of the slidedeck introduces the study "Connected Reality 2025".
The Living Bridges Planet community (facebook group of 6.800) is intended as an exemplification of applied Social Capital theory. Since 2012 a "network of networks" has been – including frequent video chats, peer2peer learning, knowledge flow, the spreading and the re-accumulation of the social capital form trust. This dynamics illustrates the "power of social".
Implications for IoT design and development are affecting the IoT research design and the assumptions / process design in product and service development. (See theses above)
http://de.slideshare.net/Z_punkt/z-punkt-studyconnectedreality2025englsingle
1. IoT
and
applied
Social
Capital
Theory
T h e
e x a m p l e
o f
L i v i n g
B r i d g e s
P l a n e t
Willi
Schroll,
strategiclabs
Berlin
–
#IoTweek
–
IoT
Week
–
London
18th
June
2014
–
track:
Society
13. Table
of
content
(1)
Analysis
of
technological
key
trends
and
innovaQon
fields
Analysis
of
social
drivers,
life-‐
and
workstyle
trends
„Weak
signal“
cases
of
today
–
to
anQcipate
a
scenario
of
CONNECTED
MARKETS
2025
14. Table
of
content
(2)
CONNECTED
BUSINESS
2025
transformaQonal
drivers,
key
concepts
and
mindsets,
impact
compass
for
econo-‐
mical
branches
CONNECTED
LIVING
2025
–
scenario
story,
radical
change,
societal
and
poliQcal
impact
15.
16. The
following
selected
„weak
signal“
examples
of
today
anQcipate
some
aspects
of
Connected
Markets
in
2025
27. III.
Challenges
dynaxity
realQme
regulaQons
complexity
standards
safety
&
security
really
big
data
28. Image
source:
hgp://makerswarm.com/
With
a
broader
definiQon
of
„connectedness“
the
volume
of
objects
might
exceed
even
the
trillion
in
2025.
1
trillion
connected
things?
29. Example:
The
„Cogni:ve
cams“
assump:on
SoK
connec:vity
Cheap
„cogniQve
cams“
recognize
and
track
objects
and
states
Collage;
image
source:
hgp://en.wikipedia.org/wiki/File:DeskUnion_Coworking_Glasgow.jpg
(2014-‐04-‐12)
31. Security
at
home
Source:
hgp://www.laQmes.com/business/technology/la-‐fi-‐tn-‐refrigerator-‐hacked-‐internet-‐of-‐things-‐cyber-‐
agack-‐20140116,0,5757808.story
32. Infrastructural
security
Source:
hgp://www.wired.com/2013/07/securing-‐the-‐internet-‐of-‐things/
–
Image
source:
hgp://it.wikipedia.org/wiki/HAL_9000
“The
Call
to
Ac7on:
The
Internet
of
Things
is
s7ll
in
its
infancy
and
the
security
community
has
a
chance
to
build
in
new
approaches
to
security
if
we
get
started
now
...”
Bruce
Sterling
34. Business
model
challenge
Sources:
The
Zero
Marginal
Cost
Society:
The
Internet
of
Things,
the
CollaboraQve
Commons,
and
the
Eclipse
of
Capitalism:
Jeremy
Rioin
hgp://www.amazon.com/Zero-‐Marginal-‐Cost-‐Society-‐CollaboraQve/dp/1137278463/
–
the
quote
is
from:
The
Internet
of
Things:
Monopoly
Capitalism
vs.
CollaboraQve
Commons
|
Jeremy
Rioin
hgp://www.huffingtonpost.com/jeremy-‐rioin/internet-‐of-‐things_b_5104072.html
„In
this
new
world,
social
capital
is
as
important
as
financial
capital,
access
trumps
ownership,
sustainability
supersedes
consumerism,
coopera7on
ousts
compe77on“
Jeremy
Rioin
35. System
challenge?
Sources:
How
the
"Internet
of
Things"
is
killing
capitalism
hgp://www.youtube.com/watch?v=0_fq2Y8TfRg
Jeremy
Rioin
on
YouTube:
How
the
"Internet
of
Things"
is
killing
capitalism
36. Power
shiK
to
machines?
The
power
shiw
to
algorithms
and
machines
might
result
even
in
new
unknown
risk
types.
Image
source:
hgp://en.wikipedia.org/wiki/File:EEG_Recording_Cap.jpg
49. •
Started
March
2012
•
Network
of
networks
•
About
50
events
•
6.800+
members
•
Sustainability
+
supporQveness
•
CreaQng
social
capital,
visibility
50. Thesis
I:
Most
of
IoT
has
as
much
to
do
with
social
relaQonships
as
it
does
with
technology
We
should
start
to
see
with
both
eyes
at
once!
52. Thesis
III:
Network
theory
and
Social
Capital
theory
are
essenQal
perspecQves
to
build
a
framework
for
iot
development/UXD
53. visibility
connec:on
flow
apprecia:on
inspira:on
value
flow
mo:va:on
belonging
fun
trust
support
flow
RecommendaQon:
IntegraQng
Social
Capital
pespecQve
into
user
research
and
development
of
IoT
products
&
services
knowledge
flow
aYen:on
54. beyond
lew
and
right
Contact
Willi
Schroll
hgp://about.me/wschroll
hgp://strategiclabs.de
hgp://socialforesight.net
schroll
[at]
strategiclabs.de
(hgp://livingbridgesplanet.wordpress.com)
Download
„Connected
Reality
2025“
English
and
German,
two
opQonal
formats.
English
version
–
DIN
A4
upright:
hgp://de.slideshare.net/Z_punkt/z-‐punkt-‐
studyconnectedreality2025englsingle
More
versions:
hgp://www.z-‐punkt.de/connected-‐reality2025-‐en.html
Sources
Pleases
find
the
sources,
including
images
sources,
in
the
study
menQoned
above
(free
pdf
download)
55. 18th
June
2014
–
Track:
Society
–
2pm-‐5:30pm
Bridging
the
World
-‐
Learning
by
Connec:ng
IoT
and
applied
Social
Capital
Theory
–
the
example
of
Living
Bridges
Planet
Willi
Schroll,
strategiclabs,
Eric
Lynn,
cultureQs
(Living
Bridges
Planet
Community)
Barriers
in
Home
Automa:on
and
how
to
un-‐stuck
(Impulse
from
Jürgen
Wege,
AALIOT)
Panel
IoTPeople
–
The
community
to
connect
technological
and
social
innovators
-‐
Kim
Balle,
Ina
Lauth
et
al.
-‐
IoTPeople
Community
IoT
and
rela:onship
dynamics
(Jolocom)
–
Vision
and
status
of
Jolocom
sowware
development
–-‐
Joachim
Lohkamp,
founder
Jolocom,
ChrisQan
Hildebrand,
partner