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Why Blogging Should be the Hub of Your Social Media Efforts
- 1. Why Blogging Should be the Hub of Your Social Media Efforts January 21, 2010 Will Davis [email_address] 410.925.6626 twitter.com/willdavis / Mike Sweeney [email_address] 703.689.4075 twitter.com/mjsweeney /
- 4. Recommended Approach to Marketing Efforts
- 5. Blog as Your Social Media Hub
- 8. Why Talk Blogging Now? Want to Get Left Behind Again?
- 9. Why Talk Blogging Now? Want to Get Left Behind Again?
- 11. Different Types of Blogs
- 12. Different Types of Blogs
- 13. Our Focus Today: Corporate & Professional Blogging
- 14. Typical Blog Components Header/Title Navigation Subscription Offer Ad Ad Blogroll Post
- 16. Why Should Organizations Blog - SEO #1 Ranking
- 17. Why Should Organizations Blog - SEO
- 19. Common Blogging Objections “ This is going to require a lot of time and resources.” “ Our legal department has hangups with blogging.” “ We don’t have enough to say.” “ We don’t want to take away valuable employees from their primary roles.” “ We’re afraid of opening ourselves up to complaints and criticism.” “ We’re not great at conversational marketing.” “ It’s going to be hard to measure.”
- 21. How To Write a Good Blog Post #1 Put your audience (the reader) first. #2 Organize your thoughts before writing. #3 Use short paragraphs. #4 Use short sentences. #5 Use simple words.
- 22. How To Write a Good Blog Post #6 Be specific. #7 Write in a conversational style. #8 Tell stories. #9 Be clear. #10 Write well. Be interesting.
- 25. How To Market Your Blog & Blog Content Website
- 26. How To Market Your Blog & Blog Content Email
- 27. How To Market Your Blog & Blog Content Twitter
- 28. How To Market Your Blog & Blog Post Facebook
- 29. How To Market Your Blog & Blog Post LinkedIn
- 30. How To Market Your Blog & Blog Post Technorati
- 31. How To Market Your Blog & Blog Post Industry Sites/Article Sites Using RSS
- 32. How To Market Your Blog & Blog Post “ Sharing” Sites Corporate Materials Digg Personal Email Stumble Upon Email Signature Redd It Direct Mail Delicious Press Release 100s of Others ALL Materials
- 33. Measuring Your Blog’s Success - Quantitative Visitors & Sources Content & Stickiness
- 34. Measuring Your Blog’s Success - Quantitative
- 35. Measuring Your Blog’s Success - Quantitative