1. Final Course Reflection
Assignment
Professional Writing
William McClure

2. Module V

3. Module XII
• All pursuasive messages have several
purposes.
– Primary Purposes:
• To have the reader act.
• To provide enough information so the reader knows
what to do
• To overcome any objection that might prevent or delay
action

4. Module XII Cont.
• Secondary purposes:
– To build a good image of the writer.
– To build a good image of the writer's organization.
– To cement a good relationship between the writer
and dealer.
• Most common kinds of persuasive messages
include:
– Orders, collection letters, performance appraisals,
and letters of recommendation

5. Module XXI
• Report – Document that contains numerical
data
– Type of reports include:
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Formal reports
Informal reports
Information reports
Analytical reports
Recommendation reports

6. Module XXI Cont.
• A good purpose statement makes three things
clear:
– The organizational problem or conflict.
– The specific technical questions that must be
answered to solve the problem.
– The rhetorical purpose (to explain, to recommend,
to request, to propose) the report is designed to
achieve.

7. Module XXIII

8. Ways to Create Effective Social Media
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Do your research
Write a killer headline
Follow with a great opening
Eliminate fluff
Be conversational
Don’t be “salesy”
Stand by your opinions
Use pictures
Be a recourse
Keep trying

9. Utilization of Information
• Communication with others in the workplace
is vital.
– Learning the proper way to create reports,
persuasive messages, as well as memos and letter
is important because they’re skills we will use for
the rest of our professional lives.