This document provides an overview of search engine optimization (SEO) strategies for businesses. It explains that 65% of business-to-business purchasers use search engines in their initial research. To be found through organic search results, the document recommends: 1) researching keywords relevant to products and services, 2) ensuring websites are readable by search engines, and 3) organizing websites with page titles, descriptions and keywords. It also suggests 4) creating keyword-rich content, 5) implementing a linking strategy using press releases, 6) launching social media campaigns with embedded keywords, and 7) submitting sitemaps to search engines. Following these SEO steps can help companies stand out and be noticed by relevant purchasers.

1. An SEO Primer ( For Companies That Want To Be Found)

2. Is finding your company on the Web like looking for a needle in a haystack?

3. Marketing was easier when all you had to worry about was… … making sure your buyers could find you in the yellow pages

4. But the Internet changed the rules 65% of B2B purchasers use search engines in their awareness phase

5. Organic Search Engine Optimization (SEO) B2B purchasers are 10 TIMES more likely… … to click on an organic search result… than a paid advertisement…

6. But if you don’t make the Top 10… … your chances of being noticed are slim.

7. Follow these steps… … to raise your search engine rankings

9. 2. Ensure Your Site Can Be Read Eliminate technical errors on your web site… … so search engine spiders and bots can read it.

10. 3. Organize Your Site Add page titles… … descriptions… ..and keywords.. … to organize your site for search engines.

11. 4. Create Content That Rules Fancy graphics, flash and video are great… …but page copy is king.

12. 5. Implement a Linking Strategy Hyperlink keywords in press releases to page-specific content.

13. 6. Launch A Social Media Campaign Social media sites influence page rankings. Launch social media campaigns with embedded keywords.

14. 7. Create Sitemaps Submit sitemaps to search engines. Register your site in online directories.

15. Implementing an SEO plan will help your company stand out

16. When it all comes together… it’s a beautiful thing…