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Culture Shock:
innovation in 21 st

century giving

@willmcinnes
Page 1 | Social Business Pioneers
Page 2 | Social Business Pioneers
1. Take social to the next level
  2. Business change for a digital world




Page 3 | Social Business Pioneers   Mickey Smith ‘Dark side of the lense’ on Vimeo.
Page 4 | Social Business Pioneers
Page 5 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
IT manager




 Page 6 | Social Business Pioneers
Page 7 | Social Business Pioneers
Page 8 | Social Business Pioneers
Page 9 | Social Business Pioneers
Page 10 | Social Business Pioneers
1. Purpose & Meaning
       2. Democracy & Empowerment
       3. Progressive People
       4. Conscious Leadership
       5. Organisational Openness
       6. Change Velocity
       7. Tech DNA
       8. Fair Finances

Page 11 | Social Business Pioneers
Chapter 1.
Purpose & Meaning



Page 12 | Social Business Pioneers
“Making shareholder enrichment the basis of an
economy is probably an idea that belongs up there
with Cheez Whiz and Donald Trump's hair.”
- UmairHaque




Page 13 | Social Business Pioneers
http://www.flickr.com/photos/michaelfoleyphotography/4294112069/




Page 14 | Social Business Pioneers
                                     http://www.flickr.com/photos/michaelfoleyphotography/4294112069/
„Purpose of Significance‟
     Intro


                                     @willmcinnes




Page 15 | Social Business Pioneers
To be the first company that, by its deeds, shows the
entire industrial world what sustainability is in all its
dimensions: People, process, product, place and profits
— by 2020 — and in doing so we will become
restorative through the power of influence.




 Page 16 | Social Business Pioneers
Page 17 | Social Business Pioneers
Page 18 | Social Business Pioneers
8%
Page 19 | Social Business Pioneers
So are you building
           „engagement‟ or are
           you energising a social
           movement?

   Page 20 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
Chapter 2.
Democracy & Empowerment


Page 21 | Social Business Pioneers
“The Internet isn‟t really a
                      technology. It‟s a belief system, a
                      philosophy about the effectiveness
                      of decentralized, bottom-up
                      innovation.”
Page 22 | Social Business Pioneers       Mickey Smith ‘Dark side of the lense’ on Vimeo.
Page 23 | Social Business Pioneers
Page 24 | Social Business Pioneers
Giff Gaff




 Page 25 | Social Business Pioneers
Page 26 | Social Business Pioneers
How much
           participation are you
           really up for?


   Page 27 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
Chapter 3.
Progressive People
Page 28 | Social Business Pioneers
American29 | Social Survey, U.S. Bureau of Labor Statistics
    Page Time Use Business Pioneers
http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
1. I wish I'd had the courage to live a life true
   to myself, not the life others expected of me.

   2. I wish I didn't work so hard.

   3. I wish I'd had the courage to express my
   feelings.

   4. I wish I had stayed in touch with my friends.

   5. I wish that I had let myself be happier.

                              Top Five Regrets of the Dying by Bronnie Ware
Page 30 | Social Business Pioneers
• Acceptance                          • Physical activity
• • Accept
  Curiosity                           • Power
• Eating                              • Romance
• Family                              • Saving
•Honour                               • Social contact
• Idealism                            • Social status
• Independence                        • Tranquility
• Order                               • Vengeance


 Page 31 | Social Business Pioneers
Weirdness, „family‟, pe
rsonal development




 Page 32 | Social Business Pioneers
150 people per building
Lattice structure
„Followership‟

    Page 33 | Social Business Pioneers
http://www.flickr.com/photos/gore-tex-products/5983679913/
Your
                                     org




Page 34 | Social Business Pioneers
Page 35 | Social Business Pioneers
Page 36 | Social Business Pioneers
What needs to change
           internally, really?


   Page 37 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
Chapter 5.
Organisational Openness


Page 38 | Social Business Pioneers
Page 39 | Social Business Pioneers
Page 40 | Social Business Pioneers
Page 41 | Social Business Pioneers
Page 42 | Social Business Pioneers
How can you unlock
           more to get more?


   Page 43 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
IT manager




 Page 44 | Social Business Pioneers
Say hello

@willmcinnes
nixonmcinnes.co.uk
‘Culture Shock’



Page 45 | Social Business Pioneers

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Culture Shock: Innovation in 21st century giving

  • 1. Culture Shock: innovation in 21 st century giving @willmcinnes Page 1 | Social Business Pioneers
  • 2. Page 2 | Social Business Pioneers
  • 3. 1. Take social to the next level 2. Business change for a digital world Page 3 | Social Business Pioneers Mickey Smith ‘Dark side of the lense’ on Vimeo.
  • 4. Page 4 | Social Business Pioneers
  • 5. Page 5 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  • 6. IT manager Page 6 | Social Business Pioneers
  • 7. Page 7 | Social Business Pioneers
  • 8. Page 8 | Social Business Pioneers
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  • 11. 1. Purpose & Meaning 2. Democracy & Empowerment 3. Progressive People 4. Conscious Leadership 5. Organisational Openness 6. Change Velocity 7. Tech DNA 8. Fair Finances Page 11 | Social Business Pioneers
  • 12. Chapter 1. Purpose & Meaning Page 12 | Social Business Pioneers
  • 13. “Making shareholder enrichment the basis of an economy is probably an idea that belongs up there with Cheez Whiz and Donald Trump's hair.” - UmairHaque Page 13 | Social Business Pioneers
  • 14. http://www.flickr.com/photos/michaelfoleyphotography/4294112069/ Page 14 | Social Business Pioneers http://www.flickr.com/photos/michaelfoleyphotography/4294112069/
  • 15. „Purpose of Significance‟ Intro @willmcinnes Page 15 | Social Business Pioneers
  • 16. To be the first company that, by its deeds, shows the entire industrial world what sustainability is in all its dimensions: People, process, product, place and profits — by 2020 — and in doing so we will become restorative through the power of influence. Page 16 | Social Business Pioneers
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  • 19. 8% Page 19 | Social Business Pioneers
  • 20. So are you building „engagement‟ or are you energising a social movement? Page 20 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  • 21. Chapter 2. Democracy & Empowerment Page 21 | Social Business Pioneers
  • 22. “The Internet isn‟t really a technology. It‟s a belief system, a philosophy about the effectiveness of decentralized, bottom-up innovation.” Page 22 | Social Business Pioneers Mickey Smith ‘Dark side of the lense’ on Vimeo.
  • 23. Page 23 | Social Business Pioneers
  • 24. Page 24 | Social Business Pioneers
  • 25. Giff Gaff Page 25 | Social Business Pioneers
  • 26. Page 26 | Social Business Pioneers
  • 27. How much participation are you really up for? Page 27 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  • 28. Chapter 3. Progressive People Page 28 | Social Business Pioneers
  • 29. American29 | Social Survey, U.S. Bureau of Labor Statistics Page Time Use Business Pioneers http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
  • 30. 1. I wish I'd had the courage to live a life true to myself, not the life others expected of me. 2. I wish I didn't work so hard. 3. I wish I'd had the courage to express my feelings. 4. I wish I had stayed in touch with my friends. 5. I wish that I had let myself be happier. Top Five Regrets of the Dying by Bronnie Ware Page 30 | Social Business Pioneers
  • 31. • Acceptance • Physical activity • • Accept Curiosity • Power • Eating • Romance • Family • Saving •Honour • Social contact • Idealism • Social status • Independence • Tranquility • Order • Vengeance Page 31 | Social Business Pioneers
  • 32. Weirdness, „family‟, pe rsonal development Page 32 | Social Business Pioneers
  • 33. 150 people per building Lattice structure „Followership‟ Page 33 | Social Business Pioneers http://www.flickr.com/photos/gore-tex-products/5983679913/
  • 34. Your org Page 34 | Social Business Pioneers
  • 35. Page 35 | Social Business Pioneers
  • 36. Page 36 | Social Business Pioneers
  • 37. What needs to change internally, really? Page 37 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  • 38. Chapter 5. Organisational Openness Page 38 | Social Business Pioneers
  • 39. Page 39 | Social Business Pioneers
  • 40. Page 40 | Social Business Pioneers
  • 41. Page 41 | Social Business Pioneers
  • 42. Page 42 | Social Business Pioneers
  • 43. How can you unlock more to get more? Page 43 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  • 44. IT manager Page 44 | Social Business Pioneers

Notes de l'éditeur

  1. http://www.guardian.co.uk/technology/pda/2011/aug/10/facebook-losing-users
  2. By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  3. How businesses are – CLOSED, SECRETIVE, SILOED, STATIC & DEEPLY HIERARCHICAL.Yet the problems and challenges of today and the future
  4. In order to think about we behave 21st century business, we probably need to take a step back and think about what’s happening
  5. In order to think about we behave 21st century business, we probably need to take a step back and think about what’s happening
  6. Simon Kuznets, the inventor of the concept of the GDP, notes in his very first report to the US Congress in 1934:...the welfare of a nation [can] scarcely be inferred from a measure of national income...
  7. Profits doubled!
  8. According to political theorist Oskar Niedermayer, the party sees itself as part of an international movement to shape with their term of "digital revolution" which is a circumscription for the transition into information society. With their focus on freedom in the net and their fight against government regulations of this sphere, they hit the nerve especially of the younger generation. Even if the network policy is the core identity of the party, it is now more than just a advocacy party of "digital natives" and characterizes itself as a social-liberal-progressive.[4
  9. By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  10. http://www.youtube.com/watch?feature=player_embedded&v=ive3vXv-XRkOLD SPICE RESPONSES objective: revitalise ‘old’ brand perception and generate new generation of customers Personal response videos from iconic figure – the old spice guy- by pulling in real time q’s from FB, twitter and redditOver 6 million views, old spice guy becomes cultural phenomenon- attracting new generation of fans and reviving brand.
  11. http://www.flickr.com/photos/worldeconomicforum/3488061345/sizes/l/
  12. Martin Röll - http://en.wikipedia.org/wiki/File:Bagger-garzweiler.jpg
  13. Ceo of Valve, personal net worth of $1.5 bn, can’t get his own game ideas made at his video game company.
  14. By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  15. Talk about how the 21st century is going to be vastly different than 20thHow – amidst the meltdown, where we don’t trust traditional trustworthy people/orgs – people are gravitating towards MeaningVolunteering is up, Gen Y are an empowered, picky workforce, CSR is seen as ‘marketing’A new kind of org focused on creating meaning and reaching higher purpose, AND profits
  16. http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
  17. http://ezinearticles.com/?Top-Five-Regrets-of-the-Dying&id=3268063
  18. Intrinsic motivation and the 16 basic desires theoryStarting from studies involving more than 6,000 people, Professor Steven Reiss has proposed a theory that found 16 basic desires that guide nearly all human behavior. The 16 basic desires that motivate our actions and define our personalities as:Acceptance, the need for approvalCuriosity, the need to learnEating, the need for foodFamily, the need to raise childrenHonor, the need to be loyal to the traditional values of one's clan/ethnic groupIdealism, the need for social justiceIndependence, the need for individualityOrder, the need for organized, stable, predictable environmentsPhysical activity, the need for exercisePower, the need for influence of willRomance, the need for sexSaving, the need to collectSocial contact, the need for friends (peer relationships)Social status, the need for social standing/importanceTranquility, the need to be safeVengeance, the need to strike back/to win
  19. But what is digital anyway?And where does the network stop?How do you account for this in role descriptions, in review processes?
  20. By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  21. By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  22. How businesses are – CLOSED, SECRETIVE, SILOED, STATIC & DEEPLY HIERARCHICAL.Yet the problems and challenges of today and the future
  23. nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024