1. Changes
What is changing and why it matters.
Will Murphy
November 2008
TomorrowsTrends.com/ WillMurphy.net

2. DISCLAIMER
This is a presentation of my thoughts.
Any viewpoint or information you may infer from this
presentation does not represent the views of any
company I work for, consult for, or own.
Ok, let’s all just relax.

3. CHANGE =
OPPORTUNITIES

4. CH-CH-CH
CHANGES

5. Connect and Collaborate
The way we relate to each other is changing.
People have an innate need to connect, collaborate.
Collaborate each other... and with your customers.
Or, maybe you allow your customers to collaborate with
each other,
Physically and virtually
Flickr Photo Credit: russbrady22

6. Happiness
The way we understand our brains is changing.
The way we learn what customers want is changing.
Our brains are bad at predicting what will make us happy.
Think about what your customers are not asking for.
People don’t always know what they want.
Experiences are what we crave.
Flickr Photo Credit: szlea

7. Authenticity is Appreciated
What is expected of us is changing.
Flickr Photo Credit: kid.mercury
Well, it is not the only thing, but it is important.
Connectedness requires trust and transparency.

8. New Way to Work
The way we work is changing.
Creativity is a competitive advantage.
Fewer boundaries, more hats
“T” shaped skill-set
New generations
Will
Techno-Innovator-Designer-
Marketing-Creative-Socio-
Analytical-Person

9. Global
Global economic power is changing.
Lifestyles and demographics are changing.
The way we live could be changing.
Big countries are joining the party.
Flickr Photo Credit: Norman B. Leventhal Map Center at the BPL

10. Execute
What it means to be “done” is changing.
Our tools are changing.
An idea is just an idea.
Get something in front of a
customer.
BETA
Be iterative
Platform products
Whole life-cycle is the product. Flickr Photo Credit: srqpix
Use technology as a lever.

11. Sustainability
How we manage our resources is changing.
Understanding the whole picture
Understanding opportunities and limits
ENERGY
CLEAN TECH

12. What are the big trends?
Short Term
Globalization
Financial Stability
Sustainability/ Energy
Windmill Flickr Photo Credit: NeoPixx Globe Flickr Photo Credit: CarbonNYC Chart Credit: IOUSATheMovie.com

13. What are the big trends?
Long Term
Nanotech Robotics
Biotech Web Advancements
Extreme Longevity Smarter Things
Artificial Intelligence Augmented Reality
The Tech of Where Augmented Humans
Flickr Photo Credit: k.tommy

14. Books to Check Out