1. I have a plan so
cunning, you could put a
tail on it and call it a fox.
16th May 2012
BBC Worldwide Presentation to YouTube
Comedy YouTube Channel proposition

2. Classic
Topical
Live
Originated
Curated

3. Simon Danker
Commercial Director
BBC Worldwide
You will be watching…
Stuart Snaith
Director of Comedy
BBC Worldwide
Will Saunders
Executive Producer
BBC Comedy
Lisa Rousseau
Head of UK, Ireland &
Pan European Television
BBC

6. Why are we a
great partner
for you?

7. We’ve got talent

8. We’ve got partnerships

9. We’ve got the world’s biggest archive

10. 1.6m subscribers
We’ve got a digital
presence
23m likes
58 million uniques114 million uniques

11. Stuart Snaith
Director of Comedy at BBC
Worldwide
Handling all content investment across all
formats from TV to DVD to digital.
Publishing Director:
Magazines, books, exhibitions, DVD
and digital.
Managing Director
2entertain - BBC JV video business),
Digital Innovator
Launched Top Gear online in 1994, e-
Bay, store in 2006, 1st UK aggregator for
iTunes in 2009, launched YouTube comedy
channel in 2011.
Will Saunders.
Executive Producer BBC
Comedy (inc. bbc.co.uk/comedy)
Producer :
Flight of the Conchords, Tim
Minchin, Lee Mack, Graham
Norton, Alan Carr
Writer and producer:
BAFTA, UK Comedy Award, Sony
Award and Prix Italia winning TV
shows, radio shows and websites.
We’ve got experience

12. We get

13. Over 18m views on

14. Over 18m views on

16. Our Vision
The very best of British comedy
commissioned, curated and
deliveredto you by BBC Worldwide.
Uniquely positioned to access the
relationships and subscribers
from our other successful channels.

17. Our Vision
A distinctive channel in its own right and
a platform for all our partners.
An important part of the future of
comedyat the BBC .

18. Sourcing the best British Comedy
Archive
Partners
You Tube
BBC WW
Attracting the funniest new
YouTube talent.
Widest network of indie
partners and talent
Exceptional pool of writers
and talent.
The most famous archive in
the world.

19. Archive
Partners
You Tube
BBC WW
Creating themed shows for each

21. The face of our channel

24. 115,000 Subscribers

25. 115,000 Subscribers

26. Our answer to ---------->
Why Chris?
Young and new
………..Irreverent……Funny…
…Loves the BBC
Why Chris?
young
and new
funny
web
savvy
Loves
the BBC

27. YouTube
favourites+
Take one hot topic from
the web
Chris
Kendall
intro
Fill with classic
Scenes from
the archive
=

28. Chris Kendall
Intro
Interview
with Stephen
Merchant
=
Stephen picks
from our
archive
+ +

29. Chris Kendall
Intro =+ +
Interview
with Stephen
Merchant
Stephen picks
from our
archive

33. Birth of Harper Beckham
Up to the Minute
Steve Jobs Vs Beatles
Ricky Gervais offends
everyone at the Oscars
Sharp
Kate & Wills Engagement
Viral
Talking point

34. New format for live comedy on

37. New Format
Social Media
Comedians love it!

38. Mr Khan

39. Mr Khan

40. AdilRay
Chris KendallCardinal Burns

41. The best UK
YouTube Comedy
Talent
Chris Kendall + =

42. Stuart Ashens Beardy Man
Cyriak David Firth Harry Partridge
Jazzie The Midnight Beast Misery Bear
As seen on

45. Exclusively on our
Channel

47. Classic
Topical
Live
Originated
Curated
=
=
=
=
=

48. A Month on our channel
21
mins
15
mins
15
mins
60
mins
21
mins
=+ + + +
132
mins

50. TOTAL FOLLOWERS: 24,595,653
Social magnets

51. Social magnets
This is funny. RT @bbccomedy A Brief
History of Emoticons: http://bbc.in/emot3
@RealDMitchell
The Only Way is Wessex. Laura and
Hardy, as it were: http://t.co/j3Z1x1fu
@stephenfry
Horse iPadhttp://youtu.be/Aem4uhvOOOY
@RufusHound

52. Making the production
process social
Crowd
testing
Crowd
sourcing
Offline
reward
Creating a
Comedy
community
Crowd
sourcing

53. Marketing 5 Shows
Shows designed to bring in the widest comedy audience.
For
purveyors of
fine comedy
reaching out
to a broader
community
For Live
Comedy
enthusiasts
For those
who want to
know first.
For the YT
core
consumer
M/F 55/45
Age 25-44
M/F 65/35
Age 13-34
M/F 70/30
Age 18-34
M/F 70/30
Age 13-34
M/F 65/35
Age 13-24

54. 1.6m subscribers
Using our digital footprint
23m likes
58 million uniques114 million uniques

55. Making it happen
Experienced Dedicated
Channel
Management Team
Managing archive.
Optimizing viewer engagement.
Tactical strategies.
Engaging with the community.
Dedicated Social
Media Team
Driving traffic via BBCW global
digital footprint.
Using talent relationships.
Social media for any new talent.
Creating Apps to partner content.

57. To create compelling original content that cuts through is
expensive.
The ambition of this proposition exceeds the brief.
This platform is important to us for the future of
identifying and working with new talent.
We know we will need to contribute.
This is not short term profit generator, but a crucial
long term partnership.
Budget

58. Content Budget Cost Per Min
YouTube Host £75,000
Archive Curation £125,000 £496
Urgent content £280,000 £1,555
UK Original £300,000 £1,667
Live Show £336,000 £465
Peeping Tom £50,000 £198
Editorial & Management £75,000
Channel Management &
Social Media Teams £100,000
Budget Forecast £1,341,000 £846
Budget

59. The serious bit
BBC worldwide
Conduit and promoter of all strands of British comedy.
Experienced in online comedy.
Committed to innovation.
Ambitious in developing and growing the genre.
Unique relationships indie and talent partners.
Britcom
An owner of the best British comedy.
Delivering content from four sources: BBC archive, BBC
Worldwide, partners, Youtubers.
Structured under five sub-brands: Replay, Urgent
Comedy, @cufflive, Brit Originals, Peeping Tom
Run by dedicated management teams.
BBC Worldwide, Britcom and Youtube
An unparalleled partnership providing the best comedy anywhere ever.

62. Stuart Snaith
Director of Comedy
BBC Worldwide
M: 07718893486
Simon Danker
Head of UK, Ireland and
Pan European Television
Sales
M: 07787 575 094
Contact details
Lisa Rousseau
Head of UK, Ireland and
Pan European Television
Sales
M: 07787 575 094
Will Saunders
Executive Producer
BBC Comedy
M: 07968-983863

63. Media Centre
201 Wood Lane
London
W12 7TQ