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Career builder
- 1. ROSSI CONSULTING “YOUR TARGET AUDIENCE WILL BE REACHED”
- 5. BE FUNNY, TAP INTO CURRENT EVENTS, FIND A PARTNER, BE USEFUL, GET YOUR CUSTOMERS INVOLVED
- 9. Analyze your Web Traffic Follow key words Track Trends
Notes de l'éditeur
- The internet's worldwide advertising dominance has virtually endless marketing possibilities. Online Advertising lets you place advertisements where they belong.
- Starts with a blog. CB blog started three years ago, still does not have a post to its name Blogging increases awareness for certain jobs, great PR and generates key words directing people towards CareerBuilder.com Tweeting is the pulse to social media, we can tweet jobs that Career Builder's clients want a little extra pull for Linkedin is the Business place Twitter is the pulse Facebook is the bar
- According to the Wall Street Journal: BE FUNNY, TAP INTO CURRENT EVENTS, FIND A PARTNER, BE USEFUL, GET YOUR CUSTOMERS INVOLVED A Youtube channel putting that Company seaking employer's "face" to it's brand This will show job seekers something new, trustworthy and exiting.
- Google's Display Ad Building: choose from a hundred templates, twelve dozen categories, theme font, the main texts — ideal customization Customizing a mobile campaign, extend to reach the tarrket 20-30 market's phones like the iPhone, Blackberry or droid. Example of our work above
- Google Cost-Per-Click helps you decide how much you're willing to pay per day Competitive Key Words tailored for Career Builder. $100 recommended cost-per-click daily limit Proposed Monthly Key Words: Keyword: Career Finder Resume Builder Local Jobs Hiring Global hits per month: 14,800 135,000 5,400 estimated cost per click: $1.23 $0.64 $0.05 estimated daily clicks: 26 72 1 actual cost-per day: $32.68 -- $47.18 -- $0.05 --
- ANALYTICS INTELLIGENCE - Alerts you of significant changes in data patterns. ECOMMERCE TRACKING - Trace transactions to campaigns and keywords, identify your revenue sources. MOBILE TRACKING - Track web-enabled phones, mobile websites and mobile apps. GOALS - Track sales and conversions. Measure your site engagement goals against threshhold levels that you define. Grows with you to create better targeted Ads
- First Three MonthsContinuous Online Ad Words AdvertisingLast Three MonthsIntroduce Displays Ads to attract graduating SeniorsApril+May+June=Career SeasonBudget1st Three Months BudgetBlog LaunchYoutube Channel OnAd Words - $100 Cost-Per-Click Daily LimitTotal Cost: $9,000Last Three MonthsDisplay Ads: Mobile & Online - $100 Cost-Per-Click Limit Continuous Youtube & BloggingAd Words - $100 cost