Brand Storytelling Using Snapchat
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50% of all new users are over the age of 25. The number of users over 25 is growing 2x faster than under the age of 25. And 150 million people access this app daily to watch over 10 billion videos. What are we talking about? Snapchat. It's not just for teens and millennials anymore.
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Brand Storytelling Using Snapchat
- 1. BRAND STORYTELLING: One Snap at a Time By Vicki O’Neill
- 2. Housekeeping Wifi – Wilson Guest Network – Enter name, accept terms, submit, no PW Twi=er – @vickioneill – @WilsonRebrand – #NMDayton – #snapchat
- 3. What does a 224-‐year old company and a 49-‐year old university have in common? How about a huge retailer and a community volunteer center? What could an internaHonal technology company and an entrepreneur have in common? They all desire… to tell their story.
- 4. MarkeHng is no longer about the stuff you make, but about the stories you tell. ~Seth Godin
- 5. • What is Snapchat? • Snapchat stats • Use cases • B2B and B2C businesses using Snapchat • Where do I begin? • How to leverage Snapchat • Best pracHces to get you started
- 6. What is Snapchat? Mobile only app that allows you to: – Create videos and pictures – Communicate one-‐on-‐one with your audience – Engage with your followers and those you follow – Tell your story in a new way – Save your story and share on other plaNorms – View your story up to 24 hours, then it’s deleted
- 7. We want Brands to have a place where they can tell their stories …in a better way. ~Imran Khan, Chief Strategy Officer at Snapchat
- 8. Who’s Using Snapchat? Source: mediakix, June 2016
- 9. And Usage is Evolving…
- 11. To put this in perspecHve… 1. 150 million people accessing daily 2. 10 billion videos are watched every day 3. Users sending 9,000 snaps/second 4. Reaches 41% of users 18-‐34 every day 5. U.S. adverHsers spent $50M in 2015 and esHmated to spend $804M in 2017
- 12. Snapchat Use Cases Taco Bell used Snapchat to announce the re-‐ release of its “Beefy Crunch Burrito”. Users who added Taco Bell as a friend were sent a “snap” of a burrito and the new product’s release date. 1
- 13. Snapchat Use Cases Acura gave its first 100 followers on Snapchat a chance to see the new NSX prototype, sending them a short video clip of the prototype – a video the brand later posted on Instagram. 2
- 14. Snapchat Use Cases Teen retailer Wet Seal handed over its Snapchat account to a 16-‐year-‐old blogger for two days, resulHng in 9,000 new followers and 6,000 views of the story. 3 Aka “Account Takeover”
- 15. Businesses Using Snapchat B2B B2C
- 16. ! Gary Vaynerchuk ! Brian Fanzo ! Mark Suster ! Jay Baer ! Ted Rubin ! Carlos Gil Entrepreneurs Using Snapchat
- 17. So…Where do I begin? 1. Download app – Apple & Android 2. Create profile 3. Share your Snapcode 4. Follow brands and friends 5. Start Snapping!
- 18. Where to find followers • Find people in your industry • Find B2B and/or B2C ghostcodes
- 19. How To Create an Audience • On Snapchat – Add Nearby – Add from Contacts • Online Searches – “Entrepreneurs on Snapchat” – “Medical accounts on Snapchat” – “Sports and Snapchat” – Foodie, Fitness, Retailers on Snapchat – Search for fun events, i.e. Dayton snap scavenger hunt • Other social plaNorms
- 20. #ChatSnap • Increase followers • Ideas, engaging, learning, connecHng
- 21. What are GhostCodes? wilsonrebrand • Once you create your profile, you can access your GhostCode online and download • Use to communicate on other plaNorms your presence on Snapchat • Simply “Snap” from Snapchat or take a photo and “Add by Snapcode” to add friends • Unique idenHfier to your profile – same concept as QR Codes
- 22. Why consider Snapchat? • Transparency, authenHc • Behind-‐the-‐scenes, differenHaHon • Live, real, vulnerable; brand’s voice • Engagement, audience • Time sensiHve, spontaneous, delivery • Build your brand on a different plaNorm in a different way (lenses, ads, filters)
- 23. Integrate Snapchat into Your MarkeHng Strategy
- 24. Snapchat AnalyHcs 1. Currently available for paid ads, lenses and filters 2. SnaplyHcs in 2017 3. Open rates, views, average # of screen shots, # followers, compleHon rate
- 25. How to Leverage Snapchat 1. Redirect audience, repeat simple URLs 2. Plan it out, but keep it unscripted 3. Let someone/influencer take over your account 4. Provide exclusive access 5. Sponsor a filter 6. Host contests and give-‐aways
- 26. 5 Tips to get started 1. IdenHfy your audience 2. Create profile and images 3. Have a Snap communicaHon plan 4. A few story ideas 5. Have fun!
- 27. Best PracHces • Be consistent • Respond to all messages – text or video • Present one thing of worth, i.e. Hp, discount, etc. • Use Snap opHons like filters, lenses, emoji’s – and Bitmoji’s! • Use different plaNorms to promote presence • Look at exisHng B2C and B2B examples for inspiraHon and ideas • Keep your audience in mind! They are your buyers – what do they need?
- 28. Snap Challenge! 1. Snap a photo with your brand’s logo 2. Tweet us a Snap from your story 3. I’ll RT with a S/O AND send you 5 content ideas to help you get started
- 29. Vicki O’Neill WILSON rebranding voneill@wilsonrebranding.com o) 937.291.4899 m) 513.593.1195 wilsonrebrand Snap or screenshot to add by Snapcode OR Add by username Thank you!