1. Adverts tend to feature the product that they are trying to sell and the brand. For music
adverts, the artist tends to be both the product and the band. Music adverts are used in
magazines to sell CD's and digipaks. The main image used on a magazine advert is usually
of the artist so that the person reading the magazine is instantly drawn to a face they
recognise so they will want to read more and find out more. The advert will normally also
include a release date so that the reader can find out when the CD is available to buy.
In this Gwen Stefani advert, we see a large image of Gwen which is an enlarged version of
the image on the CD cover, the colour scheme that is used in this are quite faded but Gwen
still stands out against the background of the image. The image is quite seductive, she is
looking down the camera lens and this supports the image of the artist as this is the type of
look she goes for, and it also makes it appealing to the male viewer.
The artists name is in big lettering, the same lettering that is used on the album cover and on
her own clothing range, this will give fans of Gwen Stefani who recognise this a sense of
shared knowledge. It also stands out against the faded colours of the background and the
gold/yellow colour makes it seem 'royal'. This theme is kept in the advert by the fact that she
is holding a crown and sitting on a thrown. The album title and information are in smaller
lettering below, so you first recognise the artist and then go on to read about the release date
and other important information.
There is a relationship between the texts and images shown on the advert in that it all keeps
in with the theme of royalty. It shows that Gwen seems to be a 'queen' and this could suggest
that they are trying to promote her as a the queen of music, which is appropriate as she has
been a recording artist for many years.