Presentation by @wimdecraene from Accenture Digital during Digital First 2015 about the need to change the nature of collaboration between Corporates and Start-ups.

1. Wim Decraene, Managing Director Accenture Digital Belgium & Luxembourg
Brussels, October 15, 2015
Building Bridges between
Corporates and Start-ups

2. 2Copyright © 2015 Accenture All rights reserved.
of Fortune 500 companies have disappeared since
2000, mainly due to the disruption of traditional industry
models by digital technologies.
of revenues of large companies expected to be
generated from digital products and services in the next
3 years, up from 16% today (Source: Accenture Research)
Markets are being disrupted by digital
The last decade saw start-ups and entrepreneurs
disrupt traditional markets.
In the next ten years, large companies will use digital to
disrupt markets themselves.

3. 3Copyright © 2015 Accenture All rights reserved.
Large companies and start-ups must
learn to collaborate effectively
The good news is that large and small companies show
every intention of collaborating with multiple parties
How important will
collaborating with these
stakeholders be in driving
your innovation & growth
in the next 3 years?
“82% of large
companies say they
can learn from
start-ups about how
to become a digital
business”
Source: Accenture Research

4. 6Copyright © 2015 Accenture All rights reserved.
The nature of collaboration must change
“How can I create an ecosystem of
partners collaborating on equal
terms?”
“How can I get others to help me
do what I already want to do?”
From bilateral collaboration done on the terms of large companies, to
more open ended collaboration with multiple parties

5. 8Copyright © 2015 Accenture All rights reserved.
Ecosystem Innovation: The power of platforms
Ecosystem innovation
represents a shift to an external
mindset in which risks and
rewards are shared mutually. It
demands greater levels of digital
collaboration in a wider
ecosystem.
“There will be more than 100 new digital
industry platforms from non-tech
companies by 2016” (IDC)
“In 2013, 14 of the top 30 global brands
by market capitalization were platform-
oriented companies” (MIT)

6. 10Copyright © 2015 Accenture All rights reserved.
Eyes on the prize
NEXT 5 YEARS: 20%
Proportion of large companies’ revenues generated by collaboration with
startups/entrepreneurs
TODAY: 9%
Spillover effects on
economic growth

7. 11Copyright © 2015 Accenture All rights reserved.
Taking action
Large companies
• Visibly embrace collaboration
top-down
• Define and budget for
success
• Seed an “intrapreneurship”
culture
Entrepreneurs
• Align to the market
• Adapt culture
• Time it well
Governments &
policy makers
• Develop co-financing models
• Incent collaboration between
large companies and startups
• Create collaboration networks
• Encourage a borderless
physical world
Bridgemakers
• Open up access to supply
chains
• Accelerate the network effect
of role models and mentors
• Bridge the cultural gap

8. 12Copyright © 2015 Accenture All rights reserved.
Start-ups
• High risk
• High charge velocity
• Delayed economic value
• Seek disruption
Global 2000 Companies
• Immediate economic value
• Low risk
• Low change velocity
• Look for guided disruption
Open Innovation
Tech Labs
Emerging Technologies Group
Growth Platforms
Operating Groups
Delivery
Account Teams
Accenture as a Bridge Builder

9. 13Copyright © 2015 Accenture All rights reserved.
We are acting as a Bridge Builder in Belgium today
1. Boost
Innovation
from
within
2. Co-create
Innovation
Ecosystem
3.
Innovation
with Clients

10. 14Copyright © 2015 Accenture All rights reserved.
Start building bridges today
wim.decraene@accenture.com
@wimdecraene
be.linkedin.com/in/wimdecraene