Presentation of marketing agency Win2Win Communications

1. WIN2WIN COMMUNICATIONS –
INTEGRATED MARKETING COMMUNICATIONS AGENCY
Moscow, 2014

2. WHO WE ARE
Headquarters: Moscow, 40
employees
Regional representatives:
St. Petersburg (Russia),
Ukraine (Kiev) and
Kazakhstan (Almaty)
Client portfolio by 90%
consists of
international brands,
including Discovery
Networks, NBCUniversal
Networks, Castrol, Pigeon,
LEGO, Omega Bittner and
others.
Agency head – Margarita
Sereda, co-founder of the
award winning
communication holding
ranked in top 10
according to RIA ranking
Highly experienced tight-
knit professional team
with more than 20-years
experience in integrated
marketing
communications

3. OUR PHILOSOPHY
WIN2WIN
stands for
360°BENEFICIAL
COOPERATION
CLIENTS
We don’t use standard
approach, every strategy is
individually tailored
and unique.
Client’s win is our win.
BUSINESS CONNUNITY
Fair-play principle of work.
Fair competition is a real driver of
industry‘s development.
We cooperate with profile education
institutes.
EMPLOYEES
Team is the highest value.
We invest in employees
education and implement
internal coaching program.
Team loyalty is the core of
agency’s philosophy.

4. OUR SERVICES
We are experienced in
handling crisis
communications and in
execution of internal
communications campaigns
Visual Marketing Department
with integrated creative
team provides full scope of
works from creative concept
to production of all sorts of
collaterals and branded gifts.
Understanding the needs of
the market , we have
developed a wide range of
unique corporate trainings
both for top and middle
management
We execute integrated
marketing communication
campaigns in B2B and B2C
segments.
We build long-term
relationship with media at
all levels: from a Reporter to
an Editor-in-Chief or a
Publisher.
We make all kinds of public,
corporate, trade and press
events: from VVIP trip to
“Paris-Dakar” car race to city
festival in Ufa.
We base our campaigns on the
storytelling approach. We think
that the most powerful stories
happen in the mind of the
audience, making each story
unique and personal for the
individual.
We develop “turn-key”
creative solutions for the
brand support in the new
media.

5. OUR SERVICES
Visual
Marketing
Strategic
Communication
Consultancy
Media
Relations
Digital-
Communication
Event
Marketing,
BTL
Workshops
and trainings
Mass Media
Monitoring &
Analysis

6. o Media and reputation audits
o Positioning and Messaging development
o Working out communication strategies and step-by-step
activity plans with defined KPI
o Crises Communications
o Corporate social responsibility programs
Our campaigns are based on the results of deep research: informational field analysis, benchmarking,
media audit, trade analytics, evaluation of perception and positioning gaps. We provide the Client with
an individually tailored strategy meant to manage Client’s reputation and build a credible brands in the
market.
STRATEGIC CONSULTANCY
Brand PR
Product PR
Research & Analytics
Corporate PRCorporate PR

7. MEDIA RELATIONS
Proactive work with journalists
Wide data base of federal and
regional media
Search and creation of news
cases
We develop campaigns that allow to increase company / brand / product share of voice. We build long-
term trusted relationships with the journalists within win2win philosophy.
o Press office
o Press events
o Press trips
o Special projects with media
o C-level campaigns
o Speaking opportunities and industry events PR support
o Regional media relations

8. DIGITAL COMMUNICAITONS
Our digital team’s skills cover the full range of digital communication services – from social media to
corporate websites and crisis communication. We provide our Clients with strategic solutions which help
to initiate a discussion and create a viral buzz in c2c dimension. We help to create a valuable content
that rises brand’s share of voice and helps a customer to make a positive for the brand decision.
o Development and execution of integrated digital
campaigns
o Viral campaigns
o Social Media Marketing (SMM)
o Influencers and KOLs endorsement
o Promotion via blogs
o Web sites development, localization and support
o Applications development
o On-line advertising campaigns
o Search Engine Optimization (SEO
#Creative strategies to push
the buzz
#Trend watching
#Wide pool of subcontractors

9. EVENT MARKETING
We organize events in the widest sense of the word: product launches and incentives, promotional
activities, road shows, exhibition booths, exhibitions, spectacles and much, much more. We always
focus on the Client’s task, target audience and available budget and ensure impeccable service and top-
class quality.
o Press events
o Corporate events & partner conventions
o Roadshows
o Product launches
o B2B events (exhibitions, forums, conferences)
o Test drives
o Consumer events (indoor and outdoor)
o BTL campaigns in Moscow and all over Russia
Creative approach within
the budget framework
Precise logistics
Celebrity relations and
opinion leaders involvement

10. VISUAL MARKETING
We work closely with our Clients to develop integrated print marketing programs that achieve their
business objectives from individual components to complete collateral systems. Our services range from
concept development to design, production, and print management. We strive to capture the essence
of our Client’s brands through visual representation in every material we design.
o Company collateral
o Branded gifts
o P.O.S
o Design and lay out
In-house creative department
Professional copywriting
Full range of services from
design and layout to
production and delivery

11. For C-level managers and
official speakers
For communication
professionals
o Media training
o Anti-crisis communication
strategy & practices
o Public speaking workshop
o SWOT-analyses
o Unleashing creativity
o Marketing strategic approach in
communication plans
o New Media & Digital
TRAININGS & WORKSHOPS
Business training is the most efficient and cost-effective way to develop professional expertise without
interrupting the workflow. Taking into account the need to adapt to ever changing formats of
communication, we have developed a range of business trainings for top and middle management. Our
programs emphasize practical skills that help individuals and teams deliver their messages for
exceptional results.

12. MEDIA MONITRING & ANALYSIS
We combine print, broadcast and online monitoring solutions delivering to our clients by-lingual
monitoring services and reports across traditional, online and consumer-generated media. We provide
analysis measuring brand’s share of voice, evaluating reputational risks based on deep understating of
the industries.
o Informational field analysis
o Competitive analysis
o Reputational risks analysis
o Analytics, market digests in different sectors
o Social Media Monitoring
Big own subscription base
Cutting-edge technologies
Analytics with more than
10 years of experience

13. Event Marketing
Department
Director
Coordinator
Senior Manager
Manger
Copywriting
Department
Director
Senior Copywriter
Copywriters
Media Monitoring &
Analysis Department
Director
Coordinator
Senior Manager
Manager
Visual Marketing
Department
Director
Senior Manger
Manager
Designer
General
Director
Executive
Director
Client Service
Director
Corporate Affaires
Director
PR Department
Account Director
Senior Account Manager
Account Manager
Junior Account Manager
Working Unit 1
Working Unit 3
Working Unit 2
Digital-communications
Department
Director
Coordinator
Senior Manager
Content Manager
Designer
Working Unit 2
Working Unit 1
Working Unit 3
AGENCY STRUCTURE

14. Win2Win Communications
Phone: +7 (495) 280 77 48
E-mail: info@win2win.ru
1, 8th Marta str., bld. 12, 3rd entrance
2nd floor, Moscow, Russia, 127083
www.win2win.ru
WE RELY ON EACH OTHER – YOU CAN RELY ON US
Team of experts with many years’ experience in communication and consulting
WIN2WIN STRATEGY
Fortunate combination when all parties win.
JUST GIVE US A TASK – AND WE WILL FIND
OPTIMUM SOLUTION TO YOUR PROBLEM
We believe that everything is possible – for
what seems impossible, we just need some
more time