Online Marketing Presentation

Windhill Design
Windhill DesignWindhill Design
Introduction to Online Marketing Web design, search engine optimization, social media and more.
Site Design/Userability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good and Not So Good www.utahskihomes.com
Good and Not So Good www.ski-utah-rentals.com
Good and Not So Good www.drivingskillsforlife.com
Good and Not So Good www.drivingskills.on.ca
Why You Should Care About SEO? As can be clearly seen the first position gets about 42% of the click-throughs. Position 2 receives a staggering 70% less click-throughs and only receives roughly 12% of all traffic. Position 3 receives only 8% and thereby drops about 28% compared to position 2. The rest of the positions show a gradual decrease in click-through percentage, whilst the bottom position generates more traffic than position 9.
Segments of Search Engine Results Page (SERP)
Local Search – getlisted.org
Keyword Research ,[object Object],[object Object],[object Object],[object Object],[object Object],Google AdWords Keyword Tool https://adwords.google.com/select/KeywordToolExternal
Baseline Assessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Natural/Organic Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The graph above was created by  www.seomoz.org .
Pay Per Click (PPC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging & Wordpress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Online Marketing Presentation

  • 1. Introduction to Online Marketing Web design, search engine optimization, social media and more.
  • 2.
  • 3. Good and Not So Good www.utahskihomes.com
  • 4. Good and Not So Good www.ski-utah-rentals.com
  • 5. Good and Not So Good www.drivingskillsforlife.com
  • 6. Good and Not So Good www.drivingskills.on.ca
  • 7. Why You Should Care About SEO? As can be clearly seen the first position gets about 42% of the click-throughs. Position 2 receives a staggering 70% less click-throughs and only receives roughly 12% of all traffic. Position 3 receives only 8% and thereby drops about 28% compared to position 2. The rest of the positions show a gradual decrease in click-through percentage, whilst the bottom position generates more traffic than position 9.
  • 8. Segments of Search Engine Results Page (SERP)
  • 9. Local Search – getlisted.org
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.