Instagram is a popular photo sharing platform with over 100 million users that upload over 40 million photos per day. It allows users to share photos and videos from their mobile devices in real-time. Hashtags, contests, and integration with third party sites have increased user engagement and innovative uses of the platform. The document discusses Instagram's growth, key features, trends in user behavior, and opportunities for brands to engage within the Instagram community.

1. Let’s Talk Instagram
Toyota & Saatchi LA Learning Lunch Series
May 1, 2013
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But wasn’t there photo-
sharing before Instagram?
So, why it so popular?
So What is Instagram?
simplicity, sharing, location, community

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100MM users
40MM uploads/day
8500 /second
1000 /second
Source: instagram.com/press and FB
1B users
300MM uploads/day
3.2B /daily
By the Numbers

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Utilized mobile web Real-time
integration
1:1 Return on
Engagement
Interestingness
allowing users to be a part of something.
blog.instagram.com business.instagram.com/blog

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#hashtags Contests 3rd Party
innovative analog uses of the platform.
Behaviors and Trends
hgtv.com/lovehome goinstacube.comstatigr.am/contest-ongoing.php

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Instagram’s #WHP Instameets Influencers
opportunities to work within the community.
Behaviors and Trends
blog.instagram.com @nikerunning #projectflysfmobilzedsw.com

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Life-casting Access Likemind Interests
understanding the voice and purpose.
Behaviors and Trends
relevantmagazine.com/culture/tech/stop-instagramming-your-perfect-life @ryanplett on menswear and styleInstagram+Google Maps

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behave like a user.
have a voice.
plays nice with others.
Thoughts to Consider

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thank you.@nguyenduong
See you on the
Instagram.