Arnaud Daphy - Wine Packaging @wbis2014

•Télécharger en tant que PPTX, PDF•

1 j'aime•720 vues

winebis

Marketeer, Arnaud Daphy lead us through a look at innovation and wine packing opening the session held at WBIS 2014

Marketing Divertissement et humour Business

Wine is to be package in
a 75cl glass bottle
, closed with a cork, with
a traditional
un-understandable label

Rosé Cider Sales

2010

100 000 bottles

30 in three years

X

2012

3 000 000 bottles

Source : Ouest France

Aromatised wine sales

2010

4,7 Millions of litres

+ 210 %
2012

14,4 Millions of litres

Source : SymphonyIRI

Rational
More functional
Lighter
New way of consumption
Cheaper

Sentimental
« It is not wine… »
« I don’t hear the noise… »
It can not be quality wines

Consumers refuse innovation

But
Consumers buy innovation

Contenu connexe

Similaire à Arnaud Daphy - Wine Packaging @wbis2014

Millennials & wineNina IZZO

"The future of the wine has changed" by Robert JosephWorld Bulk Wine Exhibition Amsterdam - Asia

Innovators in NapaSonwon Kim

Jean-Fredric Hugel - Hugel & Fils approach to the Asian wine markets @wbis2014winebis

Trends in the wine market of the Scandinavian countries, by Cruz LiljegrenWorld Bulk Wine Exhibition Amsterdam - Asia

Gerard Bertrand winesKevin O'Rourke

Presentation bocopa 2012informaticabocopa

Chateau Margaux case studyMila Ioffe

Matthias Stelzig - Supermarkets in Germany @wbis2014winebis

Griša Šoba (Flaviar): Zasnova in lansiranje nove evropske znamke na področju ...Društvo za marketing Slovenije

Are you paying attention?Chicky Urbano

The Re-emergence of AbsintheArtemisia Distribution (La Clandestine Absinthe)

The Art of Distilling: How Famous Alcohol Brands Keep Their Quality ConsistentAlcoholic World

几张最重要的意大利葡萄酒面孔 A Couple of most influential wine faces from ItalyLan Liu

Best chardonnay winerarewine

Italian bologna WineInternational Business Trading Solutions

The niche in the market: The case of Belgian WinesJonas De Maere

DP Bordeauxthèque Pekin EN-BD.PDFJulien Laracine

La Manufacture Fine Wines Chablis (light)Vanessa Gicquel

Similaire à Arnaud Daphy - Wine Packaging @wbis2014 (20)

Millennials & wine

"The future of the wine has changed" by Robert Joseph

Innovators in Napa

Jean-Fredric Hugel - Hugel & Fils approach to the Asian wine markets @wbis2014

Trends in the wine market of the Scandinavian countries, by Cruz Liljegren

Gerard Bertrand wines

Presentation bocopa 2012

Chateau Margaux case study

Matthias Stelzig - Supermarkets in Germany @wbis2014

Griša Šoba (Flaviar): Zasnova in lansiranje nove evropske znamke na področju ...

Are you paying attention?

The Re-emergence of Absinthe

The Art of Distilling: How Famous Alcohol Brands Keep Their Quality Consistent

几张最重要的意大利葡萄酒面孔 A Couple of most influential wine faces from Italy

Best chardonnay wine

Italian bologna Wine

The niche in the market: The case of Belgian Wines

DP Bordeauxthèque Pekin EN-BD.PDF

La Manufacture Fine Wines Chablis (light)

Plus de winebis

Etienne Longdot - Crowdfunding @wbis2014winebis

Etienne verbist - Crowdsourcing @wbis2014winebis

Marc Roisin - Making a Video @wbis2014 winebis

Damien Wilson - Getting it wrong on wine china @wbis2014winebis

CIVB - The Communication strategy of Bordeaux in Germany @wbis2014winebis

Jean-Fredric Hugel - Place Vs Brand @wbis2014 winebis

Marc Roisin - PR, Bloggers, Publishers - an example of what could work winebis

Jan kennedy - I have an idea - what now? @WBIS2014winebis

Finkus Bripp - Video Emotion @wbis2014 winebis

Plus de winebis (9)

Etienne Longdot - Crowdfunding @wbis2014

Etienne verbist - Crowdsourcing @wbis2014

Marc Roisin - Making a Video @wbis2014

Damien Wilson - Getting it wrong on wine china @wbis2014

CIVB - The Communication strategy of Bordeaux in Germany @wbis2014

Jean-Fredric Hugel - Place Vs Brand @wbis2014

Marc Roisin - PR, Bloggers, Publishers - an example of what could work

Jan kennedy - I have an idea - what now? @WBIS2014

Finkus Bripp - Video Emotion @wbis2014

Dernier

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROIShamsudeen Adeshokan

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987

Social Media Marketing Portfolio - Maharsh BendayMaharshBenday

[Expert Panel] New Google Shopping Ads Strategies UncoveredSearch Engine Journal

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Servicemeghakumariji156

SP Search Term Data Optimization Template.pdfPauleneNicoleLapira

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYNiteshKumar82226

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfSocial Samosa

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escortsmeghakumariji156

Social Media Marketing Portfolio - Maharsh BendayMaharshBenday

The Impact Of Social Media Advertising.pdfishikajaiswal116

The Art of sales from fictional characters.Bharathi sakthi

Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman

Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow

2024 Social Trends Report V4 from Later.comnmislamchannal

W.H.Bender Quote 61 -Influential restaurant and food service industry network...William (Bill) H. Bender, FCSI

Cartona.pptx. Marketing how to present your project very well , discussed a...BeshoyFawaz1

Optimizing Your Marketing with AI-Powered PromptsVbout.com

Gain potential customers through Lead Generationvidhyalakshmiveerapp

Dernier (20)

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

Social Media Marketing Portfolio - Maharsh Benday

[Expert Panel] New Google Shopping Ads Strategies Uncovered

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

SP Search Term Data Optimization Template.pdf

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

Social Media Marketing Portfolio - Maharsh Benday

The Impact Of Social Media Advertising.pdf

The Art of sales from fictional characters.

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Discover Ardency Elite: Elevate Your Lifestyle

2024 Social Trends Report V4 from Later.com

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

Cartona.pptx. Marketing how to present your project very well , discussed a...

Optimizing Your Marketing with AI-Powered Prompts

Gain potential customers through Lead Generation