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設計
方法 應用劇本實驗室.設計總監.王思如
2019.02.27
設計方法與流程
2
田野研究分組
Team 1 Team 2 Team 3 Team 4 Team 5 Team 6
導演 鄭育璿 陳錡淵 廖巧穎 何華芸 汪家緯 邱亭瑜
研究員 徐鼎嘉 周柏翰 張淨淳 陳唯瑄 羅尹余 李紹慈
設計師 盧映瑄 王駿騰 黃怡川 吳芝萲 羅湘 伍玉嘉
看護人 鄭宇昕 梁博翔 張智堯 徐雅琦 吳政廷 黃澄貞
(副導演) 張智聖 李憶茹 魏玉珊 陳建中
設計方法課程產出的關鍵小組,每組4-5人
Team 7 Team 8 Team 9 Team 10 Team 11 Team 12
導演 涂晏綾 李俐臻 張率君 張雅筑 王譽 高家寧
研究員 李昱萱 林宜樺 蔡心愉 黃筱晴 楊詠晴 江品瑩
設計師 王新喬 譚逸仙 賴逸丞 凌悅庭 盧又馨 邱莉媛
看護人 周籐香子 陳奕揚 朱佩思 吳聖堯 王振庭 范姜冠宇
(副導演) 張菁蘭
哪幾位導演還不是管理員身份?
應用劇本實驗室
4
應用劇本實驗室
2004 年由創辦人余德彰研發總監與林文綺營運總監共同成立,是台灣領先應用人類學用戶
研究、情境敘事合作創新取向的設計顧問公司,結合客戶進行用戶經驗創新,打造包含工
具、流程、空間的創新環境,協助企業內部持續自主的創新活動,有效經營創新的產品服
務。
曾獲得 IF 與 reddot 獎,包含協助工研院軟電揚聲器技術獲得 2009 紅點 Best of Best 金獎。
目前總部設於新竹工研院開放實驗室中,未來場景製片所設於清華大學創新育成大樓。
5
設計方法
與
流程
6
將方法轉變成工具
工具能幫助人們將想法具體化、可視化
7
不同場景需求
需要
不同的工具
8
拓印生活者的生活痕跡
設計師與使用者的橋樑
https://medium.com/@jessicaheadrick/cultural-probe-c7ab3a8fed76
https://pbs.twimg.com/media/BSzXUwhIEAERyM7.jpg
https://www.coroflot.com/benchan85/Healthy-Food-Cultural-Probe-
Design-for-America-RISDBrown
9
一趟共創探索的旅程
一張地圖、一袋錦囊,引領不同角色的人一同前進
10
找尋靈感的線索
設計師自己的武林秘笈
11
為學齡前的
孩童做設計
本學期實作的主題
12
孩童生活的
食衣
住行
育樂
設計機會
的
發想
每組討論出一個探索方向
- 課堂筆記與心得
- 小組作業
作業
14
課堂
筆記與心得
第1週 第2週 第3週 第4週 第5週 第6週
Team1 Team2 Team3 Team4 Team1 Team2
Team 5 Team 6 Team 7 Team 8 Team 5 Team 6
Team 9 Team 10 Team 11 Team 12 Team 9 Team 10
第7週 第8週 第9週 第10週 第11週 第12週
Team3 Team4 Team1 Team2 Team3 Team4
Team 7 Team 8 Team 5 Team 6 Team 7 Team 8
Team 11 Team 12 Team 9 Team 10 Team 11 Team 12
第13週 第14週 第15週 第16週 第17週
Team1 Team2 Team3 Team4 -
Team 5 Team 6 Team 7 Team 8 -
Team 9 Team 10 Team 11 Team 12 -
每堂課分配三組(研究員)
輪流製作心得筆記
A4 word至少一頁
隔天17:00前放上
Trello/課堂筆記與心得/該週列表
遲交者視同沒交
筆記與心得成績將影響該階段組
員的成績
15
為學齡前的孩童做設計
分組合作完成不同任務後,再透過交換組員的機制,共享交流不同任務的成果
田野
收集
研究
洞察
創意
發展
交換組員,導演與研究員留下,每組需要招募到不同題目的成員
研究基本數據視覺化 研究基本數據視覺化 研究基本數據視覺化
概念發展(創新矩陣/653) 概念發展(創新矩陣/653) 概念發展(創新矩陣/653)
兒童閱讀活動田野研究
(繪本、遊戲書、影音媒體)
兒童玩樂田野研究
(玩具、遊戲、遊樂場)
親子互動田野研究
(親子餐廳、活動、課程)
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.團隊
提案
呈現
提案簡報、海報、原型 提案簡報、海報、原型 提案簡報、海報、原型
方法
探究
重回第一次分組的組別
設計
工具
自己的設計方法工具組 自己的設計方法工具組 自己的設計方法工具組
方法
系統
設計工具展、發表方法系統 設計工具展、發表方法系統 設計工具展、發表方法系統
16
小組作業/準備
主題研究的假設:
• What
想從研究中知道什麼?
• Who
想研究什麼類型的對象?
(年紀、家庭、生活、居住)
• Where
想去哪些地方進行研究?
• How
想透過哪些方法來進行研究?
- 如何進行田野研究
- 基本的研究能力:從聆聽、觀察到提問
- 小組的研究計畫
課程
預告
田野研究方法
臺灣科技大學.設計方法.2019
應用劇本實驗室.設計總監.王思如
設計
方法

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