Revenue Management & Pricing in Travel USA 2008 - How to Boost Your Revenues - Even When Times are Tough
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EyeforTravel - Revenue Management & Pricing in Travel USA 2008
1. Register before
July 18
Travel Distribution to
SavE $300
Summit N. America 2008 on your conference pass
1-2 October, Caesars Palace, Las Vegas !
Revenue Management
& Pricing in Travel USa 2008
How to Boost your Revenues -
Even When Times are Tough
• Hear how to set the right prices in the face Just imagine what you could learn
of economic slowdown from these industry leaders!
• Apply a profitable revenue management
strategy across all your distribution channels
• Analyze the role of revenue Managers Jay Hubbs,
Director of Revenue Management, Chinmai Sharma, VP Revenue
within your travel organization and put Expedia Partner Services Group Management, Wyndham Hotels Group
revenue management at the core of your
business decisions
• Learn how to apply Revenue Management Michael Bentley, Director, Revenue Susan Cary,
Management Modeling and Analytics, Director of Revenue Management,
techniques to groups and meeting space InterContinental Hotels Group AlaskaAir
• Understand and overcome the unique
challenges faced by small and independent
hotels Dr. Peter Belobaba, Principal Research
Melissa Skluzacek, Director of Revenue Scientist, Massachusetts Institute of
• Find out how to maximize your revenue Management, Midwest Airlines Technology (MIT)
through accurate forecasting
• Get advice on implementing a consumer-
centric revenue Management strategy to Ben Druce, Director of Revenue and Dr. Bill Brunger, Internal Consultant,
boost revenue Pricing, WestJet Continental Airlines
sponsors Media sponsor
Gregg Chapman, Senior Manager Revenue
and Profit Management, Walt Disney Rick Zeni, VP Revenue Management,
Parks and Resorts JetBlue Airways
Get 3 COnferenCeS fOr the PrICe Of 1!
Book now and gain unlimited access to all tHRee
tRavel distRiBution summit confeRences - full details inside
2. The annual Learning & Networking Opportunity for
Revenue Managers & Pricing Experts in Travel
recession in 2008-2009 will result in a industry – like you. Their input has enabled Are you confident that you are applying
6.1% decline in room revenue for the us to create a two day RM think tank that is consistent RM across your distribution
US lodging inventory until 2010 (PKf). topical and directly relevant to your concerns. channels? Is too much of your revenue being
revenue Management will become You’ll notice that our speaker list reads as a lost to third party intermediaries? You’ll also
even more valuable during this period who’s who of the industry - individuals who hear top tips, hints and ideas as to how to
of economic slowdown. And the role are setting the standards and leading the ensure that, with an ever-increasing number
revenue Managers have within your field. The conference kicks off with a guide of distribution channels available, you are
company will become even more vital. to pricing your travel product. Looking at only working with those that work best, and
how and when you should you cut prices? are the most cost effective for your business.
In an uncertain market the way you manage And how you appeal to the price-conscious
your channels and price your product is In 2007 our Revenue Management USA
customer, who, may have less money
essential to the success of your business. conference saw the highest increase in the
to spend, but is more web savvy and so
If your RM and Pricing strategy can adapt number of delegates of any EyeforTravel
cheaper to market and distribute to?
to economic changes AND you put RM at event. And it’s not surprising. Our
the core of your business decisions, you’ll You will discover how to put your customer’s delegates benefit from the most sought
continue to grow profits. The Revenue behavior and purchasing profile at the after intelligence in the travel industry, firmly
Management and Pricing in Travel 2008 event forefront of your RM strategy and focus on grounded in common sense do’s and don’ts
will help you achieve this goal. what the customer is willing to pay. Expert that they can apply as you as they return to
speakers from hotels, airlines and top their desk. Reserve your place today and
As you will see from the detailed agenda, academic institutions will show you how to meet, network and do business with the
this event has been shaped and molded by shift from product-centered view of demand, leading RM, pricing and distribution experts
senior RM & Pricing executives in the travel to models based on customer behavior. in travel.
Gain Access to Three Co-Located Conferences on One Pass and
Choose from Over Twenty In-depth Sessions!
This year we have co-located three conferences three conferences, meaning that you can choose conference experience by selecting the sessions
under one roof to provide you with the from over twenty in-depth sessions examining that suit your areas of expertise and come away
opportunity to network with a greater variety and Technology, CRM, Ancillary Revenue, Revenue with a wealth of information and a list of contacts
number of travel executives. And purchasing Management, Pricing, Distribution, eCommerce that simply isn’t available anywhere else.
one conference pass gives you access to all and Online Marketing. Tailor your two-day
DAY 1 DAY 2
Networking Cocktail Party 5-7pm at the close of day one
TRaVEL REVEnuE anCiLLaRy THE TRaVEL REVEnuE anCiLLaRy
DisTRiBuTiOn ManagEMEnT REVEnuE DisTRiBuTiOn ManagEMEnT REVEnuE
ExECuTiVE & PRiCing in in TRaVEL ExECuTiVE & PRiCing in in TRaVEL
COnfEREnCE TRaVEL COnfEREnCE TRaVEL
Role of innovation How can ancillary Digital Trends ancillary Revenue
in Online Travel pricing in an Revenue Benefit Travel? for 2008 from a-Z
Economic
slowdown Which products to Forecasting Consumer Response
MO RNING
MO RNING
The Rise of next- Offer, and When? Customer to ancillary Revenue
Generation Travel Behavior
intermediaries
align Distribution managing ancillary
With Revenue Revenue internally impact of Changing is ancillary Revenue
How to sell Travel in an management and Externally Online advertising Fare structures on Rm program Consistent
Economic Downturn Campaigns with Your Brand?
profit Optimization
LUNCH BREAK
LUNCH BREAK
The staying power of
Traditional Tour Operators
The Role of Revenue profile Customers
Consumer-Centric with precise products
managers Third-party Revenue management
AFT E RNO ON
AFT E RNO ON
meta-search: Technology and
Who, How & When using social media to
ancillary Revenue Enhance Distribution ancillary Revenue
small & independent and loyalty
Dynamic packaging
Hotels Website
The Evolution Rm techniques for a Customers Optimization
of the GDs Groups & meeting space Willingness to pay
Rm and Condos
This is a visual representation and is not a timed agenda
Register now Online at: www.eyefortravel.com/tdsusa
3. Get Expert advice on Integrating Revenue Management with Pricin
October 1st: 9.00am – 7.30pm • Get a better understanding of how much each • How should a revenue manager divide their
reservation costs your hotel, for example, GDS time when resources are stretched? What
Chairman: Warren Lieberman, President, fees, commissions and brand reservation fees should you be focusing on?
Veritec Solutions Dr. Bill Brunger, Internal Consultant, • Is a best rate guarantee on your website the
Steve Pinchuk, VP Profit Optimization Systems, Continental Airlines, (SVP Network, best way to encourage direct sales and greater
SAS Institute Continental Airlines, retired) rate control?
Chinmai Sharma, VP Revenue Management, • Get advice from hotels who have built basic RM
9.00 – 10.30: session 1: Wyndham hotels and resorts
tools from scratch
Kurien Jacob, SVP RM and Distribution,
Maintain Revenues and set highgate hotels • Is a manual system always out-dated?
the Right Prices in the face Kate Varini, Senior Lecturer, Oxford Brookes
1.00 – 2.00 Roundtable Lunch Break University & Founder betterrevenue.com
of Economic slowdown
• With less disposable income and the continuing 2.00 – 3.30: session 3: 4.40 – 5.10: Presentation:
credit crunch, what else is the revenue manager
to do to stop the bleeding and stimulate The Role of Revenue Managers spotlight on Revenue
demand, if not to cut rates? Within Travel Organizations Management Techniques for
• In the face of an impending recession, hear
• How do you persuade your organization to
groups and Meeting space
best practices for managing revenue in a
put RM at the core of all business decisions in • How can you apply revenue management
down market and avoid rate erosion over the
order to achieve maximum revenue? techniques to groups and meeting space to
long term
• Which RM organizational structures work generate more profits?
• What are the dangers of chasing demand by
and why? Should sales and marketing report • Hear the latest group pricing models and get
lowering your prices?
to RM? tips on pricing for large groups and conventions
• Considering the success of Ryanair and
• Resolve the ongoing battle between your • Evaluate, in advance, which events will yield the
Southwest, are we to assume that the low-price
marketing department and RM and ensure your most revenue
model is the ultimate solution for the airline
marketing promotions are in alignment with • How do you measure the performance of an
business? Will the low-cost models ultimately
your RM decisions event? Occupancy or revenue per individual?
fare better?
• What combination of skills makes a good • Discover how to optimize revenue through
• How does opaque pricing allow you to tap
revenue manager? group pricing and length-of-stay patterns
into the price sensitive market and generate
true incremental demand? How does opaque • Has web 2.0 made a revenue manager’s life Kim Nugent, Corporate Director of Revenue
pricing act as a segmentation vehicle? more difficult? Management, Benchmark hospitality
• Examine the price-elasticity of your customers • Where should you look to recruit talented
and propose alternative products revenue managers? 5.10 – 5.40: Presentation:
Jay Hubbs, Director of Revenue Management, • How do you stop Reservations Managers spotlight on Condo and Time-
expedia Partner Services Group making rate changes at their own discretion?
Chris Anderson, Assistant Professor, Cornell • How can you show the results of your RM
share Revenue Management
University, School of hotel Administration efforts to senior management and convince • How does Condo Revenue Management vary
Ben Druce, Director of Revenue and Pricing, them to give RM the respect it deserves? from a traditional hotel? What do you need to
WestJet Susan Cary, Director of Revenue Management, know to keep our individual owners content?
AlaskaAir • Who is staying in condos, are they different to
10.30 – 11.00: Networking Coffee Break
Melissa Skluzacek, Director of Revenue hotel guests? How do their length of stay and
Management, Midwest Airlines booking patterns compare?
11.00 – 1.00: session 2:
Gregg Chapman, Senior Manager Revenue and • What is the difference in terms of contract and
Profit Management, Walt Disney Parks and
align Distribution With resorts
operational needs?
Revenue Management • What is the difference between condo hotels
Elizabeth Churchill, VP Sales and Marketing,
and condo owners?
Aqua hotels and resorts
• How are distribution channels shifting and
• Condo owners often don’t understand why you
what impact does this have on revenue
3.30 – 4.00: Networking Coffee Break are selling your condo for different prices. How
management? Where should you focus your
do you get the owner to have confidence that
time and resources?
4.00 – 4.40: Presentation the rate decisions you make are in the best
• Should your revenue management rules vary interest of the property?
depending on your distribution channel? spotlight on Revenue Speaker for this session to be confirmed –
• See how to measure your performance across Management for small and please check the website for updates
various channels and streamline your processes
to effectively implement revenue management independent Hotels 5.40 – 7.30: Networking Cocktail Party
• How do you manage all your channels and • How do you overcome the unique challenges
where they get their data from? posed by small and independent hotels?
• Identify the marketing opportunities for each • How do you manage prices across various
channel, like GDS ad placements and 3rd Party channels to ensure that your intermediaries
Enhancements, to increase your hotel’s sort don’t undercut you?
order and market promotions
For more information call James Brown on +44 (0) 207 375 7551 – UK
4. ng and Distribution and Optimize Profits across Your Organization
October 2nd: 9.00am – 3.30pm • What are airlines and RM system developers • How are the airlines classifying the needs
doing to modify forecasting and optimization of the customer and providing them with a
9.00 – 10.30: session 4: models in an effort to reclaim revenues lost variety of purchasing choices? What impact
to fare simplification and reduced demand can this have on revenue management?
Maximize your Revenue segmentation? • Unearth the psychology of how and when
Through accurate • Learn about the latest research into new RM different groups buy and hold out for a more
methods designed to estimate passenger profitable reservation
forecasting willingness to pay and optimize revenues • Examine the lifetime value of the customer
• For the airline industry a 10% improvement in today’s less restricted airline pricing and take a humanistic approach to revenue
in accuracy can contribute a 3% increase environment. management
in revenue. Learn how to create a forecast Dr. Peter Belobaba, Principal Research Juston Parker, President,
mentality throughout your organization Scientist, MIt International Center for Parker hospitality Group
Air transportation
• Which periods of time should you use for Tammy Farley, Principal,
forecasting? How do you divide time and the rainmaker Group
11.30 – 12.00: Keynote Presentation:
provide a good basis for forecasting?
2.30 – 3.00: Networking Coffee Break
• How should you forecast in a time of How to Optimize Profits in a
economic instability?
Multi-Channel Environment 3.00 – 3.30: Closing Presentation:
• What is the best forecasting model?
• See why a lack of Profit Optimization
Historical models? Advanced models?
understanding, coupled with internal politics, Manage the Marketing Mix to
Combined models? What are the pros and
cons of each? often prevents the unlocking of this huge achieve Optimum Revenues
revenue source – How can you overcome
• How can you adapt forecasting models • How do you deal with multiple revenue
the challenges to unleash the power of a
in a period of rapid market change, when streams and vastly different cost margins?
coherent profit optimization strategy?
historical data is insufficient? Or do you need • How do you maintain your highest yields
• How do you quantify, analyze and
a new model entirely? without damaging partnerships and
strategically implement a profit
• Are guests so predictable that their buying negotiations with contracts?
optimization strategy?
patterns can be pinpointed and predictions • What mix gains the maximum revenue?
• How can you utilize XML standards to
made about what they will do? What about • How do you manage for market share vs
increase profit?
the human element? profit?
• The same booking in different channels has
• Improve your forecasting to take into account different profitability. What channels deliver • Could you use an automated system to
the effect of pricing on purchasing behavior the best profit? eventually manage the marketing mix?
• Understand the difference between • How can you segment your customers to • Get advice on closely monitoring inventory
constrained and unconstrained forecasting. deliver maximum profits? What rates are and rates on the OTAs and decide when to
How can unconstrained demand forecasting marketable for each segment? close inventory to lower rated rooms when
help you optimize revenue? What role can demand warrants it
Neil Salerno, CHME, CHA, Consultant &
your RM system play in forecasting demand? Speaker for this session to be confirmed –
Author, hotel Marketing Coach
Rick Zeni, VP Revenue Management, please check the website for updates
JetBlue Airways 12.00 – 1.00: Roundtable Lunch Break
Jim Rozell, Senior Director Revenue
Optimization, Carlson hotels Group 1.00 – 2.30: session 5: 5 Easy Ways
Dominic Beveridge, Senior Account Manager,
JDA Software Group Service Industries actively Pursue a To Register
Michael Bentley, Director, Revenue Consumer-Centric Revenue
EMaiL: helen@eyefortravel.com
Management Modeling and Analytics,
InterContinental hotels Group
Management strategy To
Boost Revenue fax: This form to 1 800 814
10.30 – 11.00: Networking Coffee Break 3460 or if you are outside the
• Hear how to segment your customers into
USA + 44 (0) 207 375 7576
distinct buying groups, demonstrating
11.00 – 11.30: Keynote Presentation: different booking behaviors, then find out how CaLL: Toll free 1 800 814 3459
to track their traits to predict future behavior (Ext 320) or if you are outside
What is the impact of • How do you monitor changes to various the USA +44 (0) 207 375 7551
Changing fare structures customer segments and detect downturns?
on airline RM systems? Learn how to set prices according to your OnLinE: www.eyefortravel.com/
customers’ willingness to pay tdsusa
• How have simplified and less restricted fares
• See how your competitors have boosted
affected the ability of airline RM systems to
sales by sending targeted messages to MaiL: Registrations,
maximize revenue? EyeforTravel, 7-9 Fashion Street,
certain segments in specific channels at
• To what extent do the current shortcomings specific times London E1 6PX, UK
of RM systems contribute to lower yields, • Casino customers may be willing to be
higher loads factors, and overall lower
airline revenues?
segmented when they can see the immediate Book now to avoid
benefit, but how do you segment other
groups of travelers who are less willing?
disappointment
Book Before July 18 For Early-Bird Discounts
6. Travel Distribution Summit N. America 2008 Register before
July 18 to
1-2 October, Caesars Palace, Las Vegas
SavE $300
on your conference pass
MaKE THE ESSENTIaL CONTaCTS YOU NEED TO BOOST YOUR !
REvENUE MaNaGEMENT PERFORMaNCE & INCREaSE PROFITS
Ample opportunities to network with fellow attendees
and meet potential partners…
Travel Distribution is based PRE-REGISTRATION PARTY – 30th
on partnerships and at “EyeforTravel September – Once arriving at Caesars
this event distribution continues to be the best attended Palace, come and meet your fellow
deals are initiated, Revenue Management conference in delegates in the Hotel bar. Collect
refreshed and most North America and is an invaluable your badge and avoid the morning
importantly sealed. source of networking and cross- rush. It’s an ideal place to meet old
Our delegates are pollination of industry ideas” friends and start your networking
some of the most Dominic Beveridge, Senior Account before heading out into Las Vegas.
senior decision-makers Manager, JDa software inc
in the travel industry and COCKTAIL EVENING – 1st October – We know that you want to meet
with 1000 people expected at your fellow delegates and speakers in a social environment at the end of
our 2008 Summit the networking possibilities are endless. an information-packed first day - which is why our networking receptions
We know how important your time is, which is why we have are always such a great success! Being held in the exhibition hall, this
specifically designed this event to allow you to meet your fellow informal environment is the perfect opportunity for you to see the products
delegates and start talking. These include: on offer, meet your fellow delegates and discuss the
issues that have been raised.
ONLINE CONTACT CENTER – Organize meetings in
advance and touch base with those crucial contacts through COFFEE & LUNCH BREAKS
– The backbone of your “EyeforTravel is one
our online networking center. of the few opportunities for revenue
This online system will be up and networking; you’ll be able to
management professionals to network.
running before the event so you cement relationships and
It is a fantastic opportunity to learn the
can make initial contact and after discuss future business
best practices of other companies as well
the event to catch-up with the opportunities during two lunch
as information about car rental, airline
people you missed. By limiting breaks and four coffee breaks. and cruise industries.”
the number of emails we’ll ensure We promise you’ll have ample
Megan Watters, Revenue Manager,
that you only hear from potential time to network with your fellow Holloway Lodging
partners and avoid spam. attendees across the two days.
EXPERT SPEAKERS INCLUDE
Brian Robb, SVP Corporate Dr. Natasa Christodoulidou, Cormac Wheelan, CEO, Kim Nugent, Corporate Director Stowe Shoemaker, Associate Charlie Sultan, MD Sales,
Development, The Mark Travel Ph.D, Assistant Professor of Datalex of Revenue Management, Dean of Research, University of Planning & Analysis,
Corporation Marketing, California State Dave Jones, Director, Web Benchmark Hospitality Houston American Airlines
University, Dominguez Hills
Frank Petito, SVP Corporate Business, WestJet Rob Bunker, Director, Revenue Susan Cary, Director of Revenue Dr. Bill Brunger, Internal
Development, Orbitz Worldwide Elizabeth Churchill, VP Sales David Gross, SVP Global Airline Management Consulting Management, AlaskaAir Consultant, Continental Airlines
Gregg Schulze, VP Air, The & Marketing, Aqua Hotels & Distribution, Sabre Neil Salerno, CHME, CHA,
& Analysis, Harrah’s Mark Mahaney, Director of
Americas, Expedia Resorts Consultant & Author, Hotel
Gregg Chapman, Senior Entertainment Internet Research, Citigroup
Barry Biffle, SVP & CMO, Spirit Marketing Coach
Noreen Henry, VP Hotels & Manager Revenue & Profit Jim Young, VP Sales, Investment Group
Airlines Keith Melnick, EVP Corporate
Packaging, Travelocity Management, Walt Disney Parks Distribution & Marketing, Melissa Skluzacek, Director of
Glen Harvell, VP & General Development, Kayak
Tammy Peter, VP Global & Resorts Frontier Airlines
Manager, Travelocity On Revenue Management, Charlie Coniglio, VP
Distribution Strategy, Wyndham Gregory Saks, Director, John Lambe, CTO, OpenJaw Midwest Airlines
Location eCommerce & Global
Hotel Group Compete Technologies & Vice-Chairman
Greg Webb, Chief Marketing Owen Wild, Director of Distribution, Dollar Thrifty
William Koo, Chief Marketing Jake Fuller, Managing Director, of the OpenTravel Board of Automotive Group
Officer, Sabre Travel Network & Marketing, North America,
Strategist, Castle Hotels & Thomas Weisel Partners Directors “Caribbean Jim” Hobbs,
Sabre Airline Solutions Amadeus North America
Resorts Jay Hubbs, Director of Revenue President / Founder,
Amy Scarth, Head of Research, John McEwan, Director of Patrick Murphy, Chairman,
Ben Druce, Director of Revenue EyeforTravel Management, Expedia Partner CheapCaribbean.com
Revenue Strategy, Vail Resorts Aviation Group, Performance
& Pricing, WestJet Services Group Kristen Celko, VP Marketing,
Chinmai Sharma, VP Revenue Robert Buckman, Director of Consultants International
Dr. Peter Belobaba, Principal Management, Wyndham Hotels Jim Rozell, Senior Director STA Travel
Airline Distribution Strategies, (former Executive Chairman
Research Scientist, MIT & Resorts Revenue Optimization, Carlson Nathan Clapton, Senior
Amadeus North America of RyanAir)
International Center for Air Chris Amenechi, Senior Director Hotels Group Director, Brand Distribution,
Transportation Rod Cuthbert, CEO, Viator Rick Zeni, VP Revenue TripAdvisor
International eCommerce Julie Szudarek, VP of Revenue
Brett Cochran, Director of Management, The Americas, Rom Hendler, VP Strategic Management, JetBlue Airways Bob Barnes, CEO, Zonder
& Distribution Planning,
Business Development, JetBlue Continental Airlines Orbitz Worldwide Marketing, The Venetian Resort Ted Souder, Midwest Director Sandy Gantt, Managing Director
Airways Chris Anderson, Assistant Kate Varini, Senior Lecturer, Hotel Casino of Sales, Google E-Commerce, United Airlines
Diane Clarkson, Travel Analyst, Professor, Cornell University, Oxford Brookes University & Steve Pinchuk, Corporate VP Warren Lieberman, President, Matthew Cummack, SVP
Jupiter Research School of Hotel Administration Founder, betterrevenue.com Revenue Management, SAS Veritec Solutions Lodging, Expedia
Book now at: www.eyefortravel.com/tdsusa